Group 1 - The core message indicates that Xiaohongshu has implemented a ban on certain "real-time fund valuation bloggers" following regulatory guidance [1][3] - Regulatory authorities have emphasized the need for fund sales institutions and third-party platforms to enhance self-examination and rectify issues, specifically by removing features that may mislead investors, such as "real-time fund valuation," "increased positions leaderboard," and "actual trading leaderboard" [1][3] Group 2 - As of the time of reporting, Xiaohongshu has not provided an official response to inquiries regarding the ban [2][4]

Group 1 - Major distribution channels such as Ant Wealth, Tonghuashun Fund, and JD Finance have removed real-time valuation and related short-term ranking features [2][5] - Regulatory authorities have mandated that fund sales institutions and third-party platforms conduct self-inspections and remove features that may mislead investors, such as "real-time valuation" and "ranking lists" [4][6] - The removal of these features is part of a broader regulatory effort to discourage short-term trading behaviors and promote the core purpose of mutual funds as long-term investment tools [9] Group 2 - Some platforms have attempted to disguise the removal of real-time valuation by presenting similar information under different names, such as "net value reference" and "sector fluctuations" [4][9] - The industry is currently undergoing a compliance review, with companies assessing the qualifications of their partners and ensuring adherence to regulatory requirements [7] - The regulatory push aims to stabilize the market by preventing behaviors that could lead to increased volatility, such as frequent redemptions triggered by real-time valuation changes [9]

Core Viewpoint - The regulatory authorities have mandated fund sales institutions and third-party platforms to conduct self-examinations and remove misleading features that could confuse investors, aiming to promote long-term investment strategies over short-term trading behaviors [1][2][4]. Group 1: Regulatory Actions - Regulatory bodies have observed that some fund sales institutions and unlicensed third-party platforms have reinstated "real-time valuation" features, which could mislead investors and dilute fund product returns [2][4]. - Fund sales institutions and third-party platforms are required to remove features such as "real-time valuation," "increased position rankings," and "actual performance rankings" to prevent misleading investor behavior [2][3]. - Major platforms like Ant Wealth and Tonghuashun Fund have already announced the suspension of real-time valuation and related ranking features, with specific timelines for these adjustments [2][3]. Group 2: Industry Response - Various platforms have begun to remove features that could negatively impact investor behavior, such as "simulated valuation" and "ranking lists" [3][4]. - Despite regulatory requirements, some platforms continue to display real-time valuations under different formats, indicating a need for further compliance [4][5]. - The industry is undergoing a self-assessment process to ensure compliance with new regulations, including reviewing partnerships with unqualified internet influencers for fund sales activities [3][4]. Group 3: Market Implications - The removal of real-time valuation and ranking features is part of a broader effort to guide fund sales away from short-term trading and encourage investors to focus on long-term asset management [4][5]. - The use of real-time valuation has been criticized for facilitating frequent trading and market speculation, which contradicts the fundamental purpose of public funds aimed at ordinary investors [5].

Group 1 - The core issue revolves around a fund company's violation of sales regulations, leading to major distribution channels like Ant Wealth and Tonghuashun removing real-time valuation and related short-term ranking features [1][3] - Regulatory authorities have mandated that fund sales institutions and third-party platforms conduct self-inspections and remove misleading features that could confuse investors, such as "real-time valuation" and "ranking lists" [3][4] - Many institutions have already begun to comply with these regulations by suspending features that could mislead investors, including real-time valuation and various ranking lists [4][5] Group 2 - The industry is undergoing a self-check process regarding the qualifications of influencers (referred to as "DVs") collaborating with fund companies, ensuring they possess the necessary qualifications for fund sales [2][5] - Despite regulatory actions, some platforms continue to display modified versions of real-time valuation, using alternative methods to indicate fund performance, which could still mislead investors [6][7] - The regulatory push aims to discourage short-term trading behaviors and promote the fundamental purpose of mutual funds as long-term investment tools, thereby stabilizing the market [6][7]

Core Viewpoint - The recent incident involving Debon Fund, which attracted 12 billion yuan in a single day, has highlighted the chaotic internet marketing practices of fund companies, prompting regulatory scrutiny and calls for self-correction among fund sales institutions and third-party platforms [2][23]. Group 1: Regulatory Actions - Regulatory authorities have emphasized the need for fund sales institutions and third-party platforms to conduct self-examinations and remove misleading features such as "real-time valuation" and "ranking lists" that could mislead investors [2][17]. - Major platforms like Ant Fund, JD Finance, and others have quickly removed related functionalities following regulatory guidance [2]. - The regulatory push against misleading valuation practices is not new, as similar actions were taken in June 2023, citing risks of investor complaints due to significant discrepancies between real-time estimates and actual net asset values [17][21]. Group 2: Market Reactions - Following the regulatory actions, some platforms have attempted to retain user engagement by offering membership incentives and creating new fan groups, leading to a rapid increase in group memberships [15][16]. - Despite the removal of certain features, some platforms have continued to provide similar functionalities under different names, indicating a reluctance to fully comply with regulatory demands [13][14]. Group 3: Social Media Influence - Social media influencers have been observed promoting alternative tools for fund valuation, often leading investors to private groups for further information, which raises concerns about compliance and the potential for misleading practices [3][6][8]. - The rapid spread of posts related to fund valuation tools on platforms like Xiaohongshu has created a significant flow of traffic, with some influencers monetizing these tools by selling them at various price points [8][12]. Group 4: Impact on Investor Behavior - The incident with Debon Fund, where the real-time valuation showed a 13.01% increase while the actual net value was only 8.31%, exemplifies how misleading valuation data can distort investor behavior and lead to short-term trading rather than long-term asset allocation [23][24]. - The discrepancy between real-time estimates and actual net values can exacerbate during market volatility, leading to further investor confusion and potential losses [18][19].

Core Viewpoint - The regulatory authorities have taken swift action to address misleading marketing practices in the fund industry, particularly concerning real-time fund valuations and related features that could mislead investors [1][3][4]. Group 1: Regulatory Actions - Following the penalties imposed on Debon Fund, the company has rapidly removed features such as "real-time fund valuation," "increased holdings list," and "actual trading list" as per regulatory requirements [1]. - The latest regulatory bulletin issued on January 29 highlights the discovery of violations involving fund companies collaborating with unqualified influencers, leading to the removal of misleading features [1][3]. - Regulatory bodies are focusing on the resurgence of real-time fund valuation features, which can mislead investors, and have mandated their removal across all platforms by January 30 [1][4]. Group 2: Industry Response - As of February 1, platforms like Ant Fund, JD Finance, and Tencent Finance have complied by removing the aforementioned features, while others like Xiaobei Yangji and Yangji Bao have also taken corrective actions [2]. - Despite the removal of certain features, some platforms continue to display other lists such as "fund hot search list" and "fund self-selected list," which may still encourage short-term trading behaviors [2][11]. - The industry has shown a quick response to regulatory demands, with platforms working over the weekend to ensure compliance by the next trading day [4]. Group 3: Investor Impact - The removal of real-time valuation features is aimed at preventing misleading information that could lead to irrational investment behaviors among investors, especially in a volatile market [4][5]. - Some platforms have acknowledged that the previous features may have negatively impacted investors' understanding of funds, leading to a decision to remove them [5][9]. - The presence of misleading lists can exacerbate short-term trading tendencies, which may not align with the long-term investment strategies recommended by regulators [11][13].