Core Viewpoint - The regulatory environment for fund sales institutions is becoming increasingly stringent, as evidenced by the issuance of warning letters to Jia Sheng Rui Xin (Tianjin) Fund Sales Co., Ltd. and its former employee for violations during their tenure [1][3][4]. Group 1: Regulatory Actions - The Tianjin Securities Regulatory Bureau issued a warning letter to former employee Zheng for selling non-company products, violating regulations [3][4]. - Jia Sheng Rui Xin (Tianjin) Fund was also penalized for failing to prevent compliance risks, which is a violation of the relevant regulatory framework [3][6]. - The company is required to improve employee management and submit a written report within 30 working days [6]. Group 2: Industry Context - Multiple fund sales institutions have faced penalties this year for various violations, including unqualified sales personnel and non-compliant marketing activities [2][8]. - Banks and independent fund sales platforms have been the primary focus of regulatory scrutiny, with several banks receiving fines for similar issues [8]. - A third-party evaluation suggests that sales channels need to enhance compliance and risk management frameworks to ensure effective governance [9].