在展会期间，东莞提出计划投入1.2亿元产业扶持资金，从产业生态、开拓市场、内容创作、动漫产 业、要素保障等五大方向支持潮玩和动漫产业高质量发展。此外，全国首个"中华人民共和国 WTO/TBT-SPS国家通报咨询中心技术性贸易措施研究评议工作站潮玩服务站"正式揭牌，填补了国内潮 玩领域专项技贸服务的空白。 创新模式 打造产业融合新典范 这场以"潮梦想出发"为主题的动漫盛会，不仅为广大动漫爱好者带来了多元文化交融的视听盛宴，更以 实实在在的产业成果，彰显了中国动漫潮玩产业的强劲活力与广阔前景。本届漫博会精心策划，以"专 业展+产业镇"的创新模式，实现了从展览展示到产业赋能的迭代升级，让参展各方和观众有全新的体 验和收获，为动漫潮玩产业高质量发展注入了澎湃动力。 本届展会最大的亮点之一是创新"专业展 + 产业镇"办展模式，落地东莞潮玩产业核心区石排镇。这种模 式实现了从单一展览场景向全产业链园区的升级，依托 "中国潮玩之都・漫博中心"13万平方米"展产销 一体化"空间，搭建"7*24小时"网上潮玩中心和线下选品中心五大中心（AI打样中心、创意孵化中心、 人才服务中心、电商直播中心、出海赋能中心），打造"4+365" ...

广东东莞，一座平均年龄只有34岁的城市，年轻、活力，"潮"文化精彩纷呈，潮玩产业蓬勃发展，从北 京冬奥会吉祥物冰墩墩，到风靡全球的泡泡玛特旗下潮玩产品，中国85%的潮玩产品、全球四分之一的 动漫衍生品均产自这里。2023年，东莞获得了"中国潮玩之都"的称号。 东莞30多个镇街中，石排的潮玩产业产值就占了30%，且其拥有最多潮玩企业及自主品牌，产业链条完 善。8月8日，石排迎来一场潮玩人的欢聚，第十五届中国国际影视动漫版权保护和贸易博览会（以下简 称漫博会）在这里的"中国潮玩之都·漫博中心"开幕，潮玩是其中的重头戏。 《每日经济新闻》记者走进漫博会，探寻这座"潮玩之都"是如何孵化出一个个潮玩"生命体"。记者发 现，人们讨论的是地标"劳拉"换上了新装、"哪吒"和Labubu的爆火对产业链的提振等。同时，展会上来 了跳起民族舞的泰国人，中国传统动画形象"美猴王"也走进了美国校园 都在谈Labubu和哪吒 这背后是前期产品开发的沉淀。陈显介绍，前3年里，有一半的时间公司在做产品开发，后一半时间则 是市场销售爬升的过程。他说："相当于遇到了风口的时候，市场有需求，我们有IP，有产品，销量一 下子就上来了。" "搪胶毛绒 ...

Core Viewpoint - Dongguan has been recognized as the "Chinese Toy City," with a vibrant潮玩 (trendy toy) industry that produces 85% of China's潮玩 products and a quarter of the world's anime derivatives, driven by a youthful population and cultural dynamism [1][12]. Industry Overview - Dongguan's潮玩 industry is concentrated in over 30 towns, with Shipaijun accounting for 30% of the industry's output and housing the most潮玩 companies and brands [1]. - The city has over 4,000 toy manufacturing companies and nearly 1,500 supporting enterprises, with a total output value exceeding 238 billion yuan [10][12]. Market Dynamics - The success of popular IPs like "Nezha" and Labubu has significantly boosted the潮玩 industry, with some companies experiencing order increases from 300,000 to 3 million units [2][5]. - The潮玩 market is transitioning from pure OEM (Original Equipment Manufacturer) to a mature IP incubation system, with companies like 富之馀 and 城仕文化 leading this shift [6][9]. Cultural Integration - Dongguan is moving towards creating its own cultural IPs, with a focus on integrating traditional Chinese culture into modern潮玩 products [13][15]. - The city aims to enhance its cultural exports by developing strong IPs that can be utilized by international companies [15][16]. International Collaboration - Thai companies are increasingly seeking Dongguan for its superior craftsmanship and competitive pricing, indicating the city's growing reputation in the global market [10][11]. - Dongguan's潮玩 manufacturing processes are recognized for their efficiency, quality, and cost advantages, making it a preferred choice for international clients [11]. Future Prospects - The local government is actively promoting the潮玩 and animation industry through various initiatives, including a 120 million yuan support fund aimed at fostering high-quality development [12].