Core Insights - The 15th China International Animation Expo concluded successfully, attracting over 600 companies and more than 2,000 animation IPs from over 40 countries and regions [1][3] - The event saw nearly 100,000 attendees, with over 20,000 being professional visitors, and generated a cooperation intention amounting to 1.56 billion yuan [3][5] - The expo showcased a new "professional exhibition + industrial town" model, enhancing the integration of exhibition and industry [6][8] Event Performance - The expo attracted nearly 100,000 visitors, including over 20,000 professionals, and over 45,000 participated in public activities [3] - The intention for cooperation from participating companies reached 15.6 billion yuan, with three projects exceeding 100 million yuan and 35 projects over 10 million yuan [3][8] - Online and offline sales during the event totaled 1.8 billion yuan [3] Government Support - Dongguan announced a plan to invest 120 million yuan in industrial support funds to promote high-quality development in the animation and toy industries [5] - The establishment of the first national technical trade measures research and evaluation work station for the toy service sector was also announced [5] Innovative Exhibition Model - The expo adopted an innovative "professional exhibition + industrial town" model, facilitating a shift from a single exhibition to a full industrial chain park [6][8] - The model included a 24/7 online toy center and five offline selection centers, promoting a continuous operational system [6] International Collaboration - The expo featured a "Global Film and Animation Creation Hall," attracting IPs from over 40 countries, with Thailand as the guest country [11] - International industry leaders shared cutting-edge animation concepts and experiences, enhancing global collaboration [11][14] Economic Impact - The event generated significant sales, with 45 exhibitors achieving over 500,000 yuan in offline sales, and a total online transaction exceeding 1 billion yuan [10] - Major deals included 1.08 billion yuan in cooperation agreements and multiple projects exceeding 10 million yuan [8][9] Cultural Exchange - The expo facilitated cultural exchanges through various activities, including the "China-Japan-Korea Animation Culture Exchange Conference" [13] - It provided a platform for over 150 cooperation intentions between international and domestic companies [13] Community Engagement - The event integrated local cultural and tourism resources, enhancing community participation through themed activities and transportation services [17][19] - The "潮流东莞 漫游未来" city space art exhibition added to the cultural atmosphere, promoting local tourism [19] Future Prospects - The expo is seen as a new starting point for the high-quality development of China's animation and toy industry, with ongoing support from local government initiatives [23] - The integration of animation into urban life is expected to enhance cultural influence and stimulate tourism [23]

Core Viewpoint - Dongguan has been recognized as the "Chinese Toy City," thriving in the潮玩 (trendy toy) industry, producing 85% of China's潮玩 products and a quarter of the world's anime derivatives, driven by a youthful and vibrant culture [1][3]. Industry Overview - Dongguan's潮玩 industry is concentrated in over 30 towns, with Shipaijun accounting for 30% of the industry's output and housing the most潮玩 companies and brands [1]. - The city has established a complete industrial chain, enabling rapid production and delivery within a 15-minute radius [12]. Key Events - The 15th China International Animation Copyright Protection and Trade Expo (漫博会) was held in Dongguan, showcasing潮玩 as a highlight [1]. - The event featured discussions on popular潮玩 characters like "Nezha" and "Labubu," which have significantly impacted the industry [4][5]. Market Dynamics - The success of the movie "Nezha 2" has led to a surge in related merchandise production, with some companies experiencing order increases from 300,000 to 3 million units [5]. - Labubu has become a social currency, boosting sales in the潮玩 sector, particularly in the plush category [5][7]. IP Development - Dongguan is transitioning from a pure OEM model to a mature IP incubation system, with companies like 富之馀 and 城仕文化 focusing on original IP development [9][11]. - The city has seen the emergence of over 20 original IPs, enhancing its market presence both domestically and internationally [11]. Cultural Integration - Dongguan's潮玩 industry is evolving to incorporate local culture into its products, aiming to create unique IPs that resonate with global audiences [15][18]. - The industry is moving towards a model where it not only produces for others but also promotes its own cultural narratives through its products [19]. International Collaboration - Thai companies are increasingly seeking Dongguan for its quality craftsmanship, highlighting the city's competitive advantage in the潮玩 manufacturing sector [12]. - Dongguan's government is actively promoting the潮玩 industry through various initiatives, including a 120 million yuan support fund for high-quality development [13].

Core Viewpoint - Dongguan has been recognized as the "Chinese Toy City," with a vibrant潮玩 (trendy toy) industry that produces 85% of China's潮玩 products and a quarter of the world's anime derivatives, driven by a youthful population and cultural dynamism [1][12]. Industry Overview - Dongguan's潮玩 industry is concentrated in over 30 towns, with Shipaijun accounting for 30% of the industry's output and housing the most潮玩 companies and brands [1]. - The city has over 4,000 toy manufacturing companies and nearly 1,500 supporting enterprises, with a total output value exceeding 238 billion yuan [10][12]. Market Dynamics - The success of popular IPs like "Nezha" and Labubu has significantly boosted the潮玩 industry, with some companies experiencing order increases from 300,000 to 3 million units [2][5]. - The潮玩 market is transitioning from pure OEM (Original Equipment Manufacturer) to a mature IP incubation system, with companies like 富之馀 and 城仕文化 leading this shift [6][9]. Cultural Integration - Dongguan is moving towards creating its own cultural IPs, with a focus on integrating traditional Chinese culture into modern潮玩 products [13][15]. - The city aims to enhance its cultural exports by developing strong IPs that can be utilized by international companies [15][16]. International Collaboration - Thai companies are increasingly seeking Dongguan for its superior craftsmanship and competitive pricing, indicating the city's growing reputation in the global market [10][11]. - Dongguan's潮玩 manufacturing processes are recognized for their efficiency, quality, and cost advantages, making it a preferred choice for international clients [11]. Future Prospects - The local government is actively promoting the潮玩 and animation industry through various initiatives, including a 120 million yuan support fund aimed at fostering high-quality development [12].