中证报中证网讯(记者王辉)11月27日，宝积资本与华夏数字资本联合主办的"2025港深新质农业金融与 全球化创新论坛"在深圳举行。本次大会以"新质农业金融与RWA全球化创新"为主题，围绕监管合规、 投行服务、产业链升级与数字基础设施四大方向，系统展示港深两地在农业金融创新与RWA(现实世界 资产)资产化领域的最新实践，吸引了来自相关部门、金融机构、上市公司、产业龙头与科研院所的近 200位嘉宾出席。 业内人士表示，随着更多项目落地与监管框架进一步清晰，农业RWA有望成为未来五年最具战略价值 的金融创新赛道之一，也将为中国农业的资产化、数字化与国际化打开新的发展空间。 大会现场举行了多个产业金融合作签约仪式，包括化州化橘红、烟台苹果、长白山（603099）人参等示 范项目。同时，宝积资本与磐农科技达成农业产投合作、与天铁科技（300587）股份达成绿色能源 RWA基金合作，相关合作标志宝积资本的农业资产标准化、资产化与跨区域金融化进入实操阶段，将 进一步推动农业资产从生产端、流通端到资本端的贯通。 ...

Core Insights - The article discusses the transformation of regional branding in Guangdong from a focus on individual products to a collaborative ecosystem approach, emphasizing the importance of cultural, technological, and marketing strategies in enhancing county-level economies [11][12][13]. Group 1: Event Overview - The "Brand Empowerment County Economy Sharing Exchange Conference" was held in Dongguan, gathering nearly a hundred representatives from government, enterprises, academia, and media [2][3]. - The conference highlighted the transition of regional brands from "product output" to "value co-creation" [3][4]. Group 2: Key Strategies - The "12221" marketing system is central to the discussion, aiming to build a comprehensive data platform, cultivate sales teams, and expand markets to achieve brand premium, increase farmers' income, and upgrade industries [6][7]. - Experts emphasized that regional brand building is a reconstruction of the industrial ecosystem rather than mere symbolic design [11][12]. Group 3: Case Studies - The transformation of Xu Wen's pineapple from a sales challenge to a cultural IP, increasing its value from 980 million yuan in 2018 to 2.5 billion yuan in 2023, illustrates the effectiveness of the "12221" marketing system [24][28]. - The success of Zhanjiang's golden pomfret, with an annual output value exceeding 10 billion yuan, is attributed to technological advancements such as 5G deep-sea net cages and AI feeding systems [30][32]. Group 4: Three-Dimensional Resonance - Successful regional branding relies on the synergy of culture, technology, and marketing [38][39]. - Cultural elements are being transformed into emotional symbols, as seen in the case of the orchid brand in Zhaoqing, which has become associated with Father's Day gifts [40][42]. Group 5: Future Directions - The article suggests that Guangdong's exploration provides replicable experiences for the nation, demonstrating that small industries can drive significant economic growth [85][87]. - The need to avoid homogenization in competition is highlighted, with a focus on leveraging unique cultural genes and industrial endowments [88][89].