1月26日恰逢农历腊八节，新春序章开启。"广货行天下 粤味贺岁来"2026广东特色农产品进北京营销活 动将在北京如约启幕。活动携岭南四时风物的鲜活滋味而来，涵盖腊味、盆菜、广东鲜品、时令水果、 丝苗米、茶叶等多类优质农产品，无一不是岭南餐桌的爆款。 广东餐桌的年味是什么？年鱼的鲜、腊味的醇、盆菜的丰、丝苗米的香，构成了广东年菜的原色。广东 首提并大力发展"年鱼经济"，让传统鱼类开拓了全新的应用场景。白蕉海鲈、金鲳鱼等广东鲜品，靠着 冷链锁鲜技术，北上飘香，让"年年有余"的吉祥滋味直达万家。 随着年菜一同北上的，还有兰花与年桔。在广东，"无桔不成年"，一盆硕果累累的年桔，寓意"大吉大 利"；一株姿态优雅的兰花，则为家中增添文雅之气。 宴席之余，一杯清茶是化解油腻的妙品。化州化橘红，温润回甘，能解年菜的厚重；源自粤北的英德红 茶、罗坑茶，带着清冽的山韵，与丰腴的粤味相得益彰。与粤味搭配，恰合"一季一主题"的养生哲学 ——春品年货、夏享甜蜜、秋收丰藏、冬享滋补，将自然时序藏进杯中。 近年来，广东年菜在北方市场越来越受欢迎，尤其在京津冀、东北等地区，广东年菜通过商超、电商平 台及餐饮渠道的推广，销售额呈现逐年增长态势 ...

Core Viewpoint - The "2025 Hong Kong-Shenzhen New Quality Agricultural Finance and Global Innovation Forum" was held, focusing on agricultural financial innovation and the assetization of Real World Assets (RWA) [1] Group 1: Event Overview - The forum was co-hosted by Baoji Capital and Huaxia Digital Capital, attracting nearly 200 guests from various sectors including regulatory bodies, financial institutions, listed companies, industry leaders, and research institutes [1] - The event showcased the latest practices in agricultural financial innovation and RWA assetization in Hong Kong and Shenzhen, emphasizing regulatory compliance, investment banking services, industry chain upgrades, and digital infrastructure [1] Group 2: Collaborations and Agreements - Multiple industry financial cooperation agreements were signed during the event, including projects related to Huazhou Orange, Yantai Apple, and Changbai Mountain Ginseng [1] - Baoji Capital established agricultural investment cooperation with Panong Technology and a green energy RWA fund collaboration with Tian Tie Technology, marking a practical step towards the standardization and assetization of agricultural assets [1] Group 3: Future Outlook - Industry insiders believe that with more projects being implemented and regulatory frameworks becoming clearer, agricultural RWA is expected to become one of the most strategically valuable financial innovation tracks in the next five years [1] - This development is anticipated to open new avenues for the assetization, digitalization, and internationalization of Chinese agriculture [1]

Core Insights - The article discusses the transformation of regional branding in Guangdong from a focus on individual products to a collaborative ecosystem approach, emphasizing the importance of cultural, technological, and marketing strategies in enhancing county-level economies [11][12][13]. Group 1: Event Overview - The "Brand Empowerment County Economy Sharing Exchange Conference" was held in Dongguan, gathering nearly a hundred representatives from government, enterprises, academia, and media [2][3]. - The conference highlighted the transition of regional brands from "product output" to "value co-creation" [3][4]. Group 2: Key Strategies - The "12221" marketing system is central to the discussion, aiming to build a comprehensive data platform, cultivate sales teams, and expand markets to achieve brand premium, increase farmers' income, and upgrade industries [6][7]. - Experts emphasized that regional brand building is a reconstruction of the industrial ecosystem rather than mere symbolic design [11][12]. Group 3: Case Studies - The transformation of Xu Wen's pineapple from a sales challenge to a cultural IP, increasing its value from 980 million yuan in 2018 to 2.5 billion yuan in 2023, illustrates the effectiveness of the "12221" marketing system [24][28]. - The success of Zhanjiang's golden pomfret, with an annual output value exceeding 10 billion yuan, is attributed to technological advancements such as 5G deep-sea net cages and AI feeding systems [30][32]. Group 4: Three-Dimensional Resonance - Successful regional branding relies on the synergy of culture, technology, and marketing [38][39]. - Cultural elements are being transformed into emotional symbols, as seen in the case of the orchid brand in Zhaoqing, which has become associated with Father's Day gifts [40][42]. Group 5: Future Directions - The article suggests that Guangdong's exploration provides replicable experiences for the nation, demonstrating that small industries can drive significant economic growth [85][87]. - The need to avoid homogenization in competition is highlighted, with a focus on leveraging unique cultural genes and industrial endowments [88][89].