为促进旅游休闲绿道高效利用，北京市文化和旅游局联合Keep、高德地图、携程、美团、去哪儿旅 行、微博等多个平台，搭建"北京旅游休闲绿道"专属页面与品牌馆，市民和游客只需在平台搜索关键 词，即可一键获取52条旅游休闲绿道攻略、周边服务设施、活动报名等信息。 2026年，北京市文化和旅游局将打造"周度常态、月度集中、季度特色、常年持续"的线上线下 （300959）活动体系，为市民和游客提供趣味打卡、主题活动指引等多元服务。未来，北京还将推进旅 游休闲绿道服务提质与体验升级，着力把旅游休闲绿道打造成市民和游客探索大京郊的首选路线、文旅 消费的新增长极。 此次北京市文化和旅游局携手园林绿化、水务、体育、农业农村等部门及各区政府，推出首批52条旅游 休闲绿道，覆盖全市各区，布局合理、风景优美、设施基本完善，可满足市民游客漫步赏景、跑步骑 行、亲子游玩、文化探访等多种需求。 本报电(记者赵珊)2026年伊始，北京发布"漫步绿道畅游北京"北京旅游休闲绿道品牌，并推出首批52条 旅游休闲绿道，丰富市民和游客的休闲生活，提升首都文旅休闲品质。 ...

Core Insights - Beijing's New Year celebration successfully integrated cultural and tourism elements, attracting 8.8 million visitors and generating a total tourism expenditure of 10.97 billion yuan during the holiday period [1] Group 1: Event Overview - The New Year countdown featured a unique "double main venue" format, with the sound of the Yongle Bell and drumbeats from the Great Wall of Juyongguan creating a synchronized celebration, achieving over 38 million live views and a total reach of 235 million [2] - This year's event marked a significant shift from previous years, moving from a single main venue to a city-wide celebration, showcasing a comprehensive integration of cultural, commercial, and tourism activities [2][3] Group 2: Cultural Significance - The "bell and drum" ceremony drew inspiration from traditional Chinese culture, symbolizing harmony and unity, with 108 bell tolls representing the 12 months, 24 solar terms, and 72 seasonal phenomena [3] - The event emphasized emotional resonance and cultural depth, with the dual venues enhancing the overall experience and engagement of participants [3] Group 3: Economic Impact - The New Year festivities stimulated local consumption, with major shopping districts reporting significant foot traffic and sales, such as 229,000 visitors and nearly 22 million yuan in sales at the Bay Area [7] - Overall, 60 key shopping districts in Beijing achieved a total sales revenue of 8.46 billion yuan during the holiday, with a year-on-year increase of 5.6% [7] Group 4: Technological Integration - The event utilized modern technology to enhance the experience, including an AR light show at the Great Wall, which symbolized the city's dynamic spirit [8] - A dedicated mini-program, "Beijing Fan," was launched to provide citizens with access to various cultural and tourism discounts, facilitating a broader engagement with the festivities [8] Group 5: Global Connectivity - Beijing's New Year celebration connected with a global audience, featuring video greetings from mayors of major cities and participation from international representatives, highlighting Beijing's role as a significant global cultural hub [9] - The event was broadcasted globally, reaching over 300 million viewers through various international media outlets [9] Group 6: Safety and Logistics - The city implemented extensive safety measures and logistical support for the event, including transportation arrangements that saw nearly 50,000 passengers using the subway and over 900,000 using taxis during the peak hours [11][12] - Food safety was prioritized, with inspections conducted across various food establishments to ensure quality and safety for attendees [12]

Core Viewpoint - The Beijing tourism and leisure greenway brand has been officially launched, introducing the first batch of 52 greenways that cover all districts in the city [1] Group 1: Brand Launch and Coverage - The Beijing tourism and leisure greenway brand was launched during the New Year holiday, featuring 52 greenways [1] - These greenways are designed to enhance tourism and leisure activities across all districts in Beijing [1] Group 2: Collaborative Platforms - The Beijing Municipal Bureau of Culture and Tourism collaborated with platforms such as Keep, Amap, Ctrip, Meituan, Qunar, and Weibo to create a dedicated page and brand hall for the greenways [1] - Users can easily access information about the greenways, including strategies, surrounding facilities, and event registrations by searching relevant keywords on these platforms [1] Group 3: Engagement Activities - Keep has introduced a special check-in activity for the tourism and leisure greenways, allowing participants to earn points through scanning codes and logging their activities [1] - Points can be used for lottery draws and to redeem Keep merchandise and themed physical awards related to the greenways [1] - Participants who collect all 52 virtual badges can exchange them for a themed physical medal [1]

Core Insights - The launch of the "Beijing Tourism Leisure Greenway" brand and the introduction of the first 52 greenways aims to enhance the integration of culture, tourism, agriculture, forestry, and water resources in Beijing [1][2] Group 1: Greenway Development - The first batch of 52 tourism leisure greenways has been officially released, covering all districts in Beijing with a focus on beautiful scenery and well-equipped facilities [1] - The greenways are designed for various activities such as walking, running, cycling, family outings, and cultural exploration, providing excellent pathways and platforms for leisure [1] Group 2: Digital Integration and Engagement - The Beijing Cultural and Tourism Bureau has partnered with platforms like Keep, Amap, Ctrip, Meituan, and Weibo to create a dedicated page for the "Beijing Tourism Leisure Greenway," allowing users to easily access information about the greenways [1] - Keep has launched a special check-in activity for the greenways, where participants can earn points through scanning codes and engaging in physical activities, which can be redeemed for prizes [1] Group 3: Event Experience and Future Plans - The event featured interactive experiences led by certified coaches and smart robots, combining sports, culture, and technology for an immersive experience [2] - The Cultural and Tourism Bureau plans to establish a comprehensive online and offline activity system to provide diverse services, enhancing the quality and experience of the greenways [2] - Future efforts will focus on improving the quality of services and experiences related to the greenways, aiming to make them a preferred choice for exploring the outskirts of Beijing and a new growth area for cultural tourism consumption [2]

来源：环球网文旅频道 【环球网文旅报道】京华多少登临意，且向清风绿处行！2026年1月1日元旦假期首日上午，由北京市文 化和旅游局联合市园林绿化、水务、农业农村、体育等部门以及昌平区人民政府主办的"漫步绿道 畅游 北京"北京旅游休闲绿道品牌发布暨绿道新年第一站活动在昌平区白浮泉公园绿道举办。通过品牌发 布、平台活动启动、绿道主题体验、文旅消费券抽取等，正式发布北京旅游休闲绿道品牌，并推出首批 52条绿道，开启首都文旅农林水体融合发展新篇章。市、区相关部门领导、平台企业代表、旅游达人、 运动爱好者、市民游客代表等200余人共同参与。 为丰富市民游客休闲生活，提升首都文旅休闲品质，北京市文化和旅游局携手园林绿化、水务、体育、 农业农村等部门及各区政府，精心打造并推出首批52条旅游休闲绿道，覆盖全市各区，布局合理、风景 优美、设施基本完善，无论是漫步赏景还是跑步骑行，或者亲子游玩、文化探秘，都是绝佳的通道和平 台。 Keep旅游休闲绿道打卡活动页 高德地图旅游休闲绿道专题页 携程旅游休闲绿道专题页 携程旅游休闲绿道主题馆 与体验升级，增强玩法趣味性和多样性，着力把旅游休闲绿道打造成市民游客探索大京郊的首选动线、 文 ...