Core Insights - Beijing Yuanyang Letipark integrates cultural elements with commercial real estate, creating a new consumer experience space that supports Beijing's development as an international consumption center [1][12]. Group 1: Cultural Integration - The complex is rooted in the Grand Canal culture, offering a multifaceted consumption space that combines cultural depth, commercial vitality, and consumer enthusiasm [3]. - The "Mumu Theater," located on the third floor, is one of the first 25 city-level "performing arts new spaces" in Beijing, featuring a mix of theater, bookstore, cultural creativity, exhibitions, and arts education [3]. - The theater employs a time-sharing operation strategy, catering to different demographics such as families on weekends and urban professionals during weekdays [3]. Group 2: Commercial Innovation - The shopping center hosts nearly 50 flagship and upgraded stores, significantly enhancing the regional commercial capacity, with notable brands like Huawei and NIO House [10]. - The opening of the first "Hao Te Mai Super Warehouse" in Tongzhou attracted over 100,000 visitors within three days, showcasing strong consumer appeal [10]. - Letipark is recognized as a flagship brand of the Yuanyang Group's commercial product line, focusing on "fashion, art, and lifestyle" to create diverse consumption scenarios [12].

Group 1 - Beijing Ocean Le Di Port won the "Outstanding Award for Shopping Center" at the 11th CREDAWARD, showcasing the company's excellence in commercial architectural design [1] - The project, which opened on June 30, 2023, spans a total area of 370,000 square meters, including a shopping center of 100,000 square meters and two office buildings [3] - The project features nearly 50 flagship stores and introduced a unique 24-hour operating "Er Si Fang" district, addressing the local demand for night economy venues [3] Group 2 - Ocean Commercial, a subsidiary of Ocean Group, specializes in the development and operation of commercial projects, with over 20 years of experience in various stages including positioning, design, construction, and operation [3] - The company has established several successful commercial product lines, including "Li Series," "Port Series," and "Future Series," with notable projects such as Chengdu Ocean Taikoo Li and Wuhan Ocean Li [3] - By June 30, 2025, Ocean Commercial is expected to manage over 50 projects across 27 key cities in China, with a total managed area exceeding 5.6 million square meters [3]

北京城市副中心通州，在各大商业地产商的眼中一直是一块高地。5月26日，北京商报记者从北京乐堤 港招商大会上获悉，该项目已经完成了50%的招商，将品牌区域首店和旗舰店当成招商重点，预计占比 分别达到30%和20%。 除乐堤港外，即将开业的北投爱琴海购物公园也在主打首店经济。 可见，首店资源成为了当下通州项目比拼的核心。分析指出，首店能够加速地域内消费市场增长，也能 进一步激发市场潜力。但项目运营商更应该注重精细化运营，保持首店品牌的新鲜感，首店虽有影响 力，但提升各自的差异性并保持持久度，才能与所在项目形成配合。 招商完成50% 脱离太古地产，远洋集团开始发力独立运营项目。北京商报记者获悉，位于通州运河商务区的北京乐堤 港即将在明年入市，目前的招商进度已经过半。 远洋集团商业地产事业部副总经理雷玉红透露，该项目目前已成功签约7fresh、首都电影院、一兆韦德 健身、嘻哈包袱铺、星际传奇、华为旗舰店、adidas swc店、麦当劳、甲丁坊等品牌，实现50%的招商 率。 在招商已有的品牌中可以看出，北京远洋乐堤港把首店当作了招商重点。雷玉红表示，北京远洋乐堤港 引入的品牌中有首都电影院、甲丁坊等，这是首度引入城市副 ...