Core Viewpoint - The article highlights the growing importance of the silver economy, emphasizing that aging is no longer just a social issue but a collective practice involving various industries, driven by national policies and commercial strategies aimed at enhancing the elderly experience [1][11]. Group 1: Event and Community Engagement - Beijing Yuanhang Letipark, as a key link between regional life and commercial consumption, aims to create a comfortable social space for the elderly with refined tastes [3][13]. - The "Riverside Concert" held by Beijing Yuanhang Letipark in collaboration with the Tongzhou District Committee showcased traditional music, attracting the elderly community and enhancing their social interactions [5][15]. - The concert featured performances by the Beijing National Orchestra, including pieces like "Hundred Birds Paying Homage to the Phoenix" and "The Moon Represents My Heart," creating a vibrant atmosphere for attendees [3][5]. Group 2: Market Performance and Insights - The event led to a significant increase in foot traffic, with a 124% month-on-month growth, and a 103% increase in sales, indicating that the elderly demographic is becoming a key consumer group [5][15]. - This successful engagement reflects the potential of commercial spaces to cater to niche markets, validating the effectiveness of targeted strategies for the silver economy [5][15]. Group 3: Operational Excellence - Beijing Yuanhang Letipark has hosted over 200 high-quality events since its opening, including nearly 60 "government-business linkage" activities, successfully transforming commercial spaces into cultural hubs [7][17]. - The management team focuses on optimizing customer experience through thoughtful design of movement flow, business mix, and service quality, positioning Letipark as a desirable destination for all customer segments [8][17]. Group 4: Future Directions - The company aims to enhance its brand matrix and create emotionally resonant environments, ensuring that every consumer experiences a quality and warm lifestyle [10][19]. - As a professional commercial management brand, Yuanhang Commercial is committed to exploring potential consumer power and innovative business models [10][19].

Core Insights - Beijing Yuanyang Letipark integrates cultural elements with commercial real estate, creating a new consumer experience space that supports Beijing's development as an international consumption center [1][12]. Group 1: Cultural Integration - The complex is rooted in the Grand Canal culture, offering a multifaceted consumption space that combines cultural depth, commercial vitality, and consumer enthusiasm [3]. - The "Mumu Theater," located on the third floor, is one of the first 25 city-level "performing arts new spaces" in Beijing, featuring a mix of theater, bookstore, cultural creativity, exhibitions, and arts education [3]. - The theater employs a time-sharing operation strategy, catering to different demographics such as families on weekends and urban professionals during weekdays [3]. Group 2: Commercial Innovation - The shopping center hosts nearly 50 flagship and upgraded stores, significantly enhancing the regional commercial capacity, with notable brands like Huawei and NIO House [10]. - The opening of the first "Hao Te Mai Super Warehouse" in Tongzhou attracted over 100,000 visitors within three days, showcasing strong consumer appeal [10]. - Letipark is recognized as a flagship brand of the Yuanyang Group's commercial product line, focusing on "fashion, art, and lifestyle" to create diverse consumption scenarios [12].

Group 1 - Beijing Ocean Le Di Port won the "Outstanding Award for Shopping Center" at the 11th CREDAWARD, showcasing the company's excellence in commercial architectural design [1] - The project, which opened on June 30, 2023, spans a total area of 370,000 square meters, including a shopping center of 100,000 square meters and two office buildings [3] - The project features nearly 50 flagship stores and introduced a unique 24-hour operating "Er Si Fang" district, addressing the local demand for night economy venues [3] Group 2 - Ocean Commercial, a subsidiary of Ocean Group, specializes in the development and operation of commercial projects, with over 20 years of experience in various stages including positioning, design, construction, and operation [3] - The company has established several successful commercial product lines, including "Li Series," "Port Series," and "Future Series," with notable projects such as Chengdu Ocean Taikoo Li and Wuhan Ocean Li [3] - By June 30, 2025, Ocean Commercial is expected to manage over 50 projects across 27 key cities in China, with a total managed area exceeding 5.6 million square meters [3]

Core Insights - The article highlights the growing importance of "first-store economy" in the commercial real estate sector in Tongzhou, Beijing, with projects like Beijing Ledi Port focusing on attracting flagship and first-store brands to enhance consumer engagement and market potential [1][4][5] Group 1: Project Overview - Beijing Ledi Port has achieved a 50% leasing completion rate, with a focus on signing first-store and flagship brands, expected to comprise 30% and 20% of the total brands respectively [2][4] - The project will feature a total area of 370,000 square meters, including a shopping center of approximately 100,000 square meters, set to open in October 2022 [3] - The project aims to enhance the night economy in Tongzhou by introducing themed commercial districts, including a street market and children's area [2][3] Group 2: Brand Strategy - The project has successfully signed notable brands such as 7fresh, Capital Cinema, and Huawei flagship store, with plans to include over 260 brands by the opening, emphasizing the significance of first-store brands [2][4] - The competition for first-store resources is intensifying, with other projects like Beijing Beitou Aegean Shopping Park also focusing on attracting first-store brands [4][5] Group 3: Market Dynamics - The local government is promoting policies to support the development of first-store economy, including financial incentives for brands opening in the area [5] - Experts suggest that while first-store brands can drive initial consumer interest, maintaining long-term appeal and differentiation is crucial for sustained success [6][7][8]