Group 1 - The "2025 China Brand Value Evaluation Information Release" event was held in Deqing, Zhejiang, attracting 1,068 brands for evaluation, with 779 brands' value information published [1] - Fujian Province had 52 brands listed, with Nanping City standing out with 11 brands selected across enterprise brands, independent innovation brands, and geographical indication regional brands [1] - In the agricultural brand category, Fujian Shengnong Development Co., Ltd. ranked first in the poultry processing industry with a brand strength of 903 and a brand value of 12.75 billion [1] Group 2 - In the machinery manufacturing sector, Nanping Sun Cable ranked 60th with a brand strength of 852 and a brand value of 1.507 billion, becoming a benchmark for industrial brands in northern Fujian [1] - In the independent innovation category, Nanping Shengnong Food ranked 6th nationally with a brand strength of 810 and a brand value of 3.803 billion; Zhengshan Tea and Fumao Liquor ranked 24th and 26th with brand values of 1.592 billion and 1.384 billion respectively [1] - The geographical indication regional brands in Nanping City are thriving, with Wuyi Rock Tea holding a brand strength of 915 and a brand value of 75.018 billion, ranking 2nd in the tea category and 3rd overall in geographical indications [2] Group 3 - Wuyi Red Tea reached a brand value of 12.136 billion, ranking 6th in the tea category and 28th overall in geographical indications; Zhenghe White Tea saw significant growth with a brand value of 7.336 billion, rising 11 places to rank 47th [2] - The public brand "Wuyi Bamboo Cube" from Shaowu City ranked prominently in the bamboo industry with a brand strength of 850 and a brand value of 22.324 billion, showing a year-on-year increase of 2.087 billion [2] - The rise of Nanping City's brand matrix indicates a shift from single product branding to an ecosystem approach, supporting rural revitalization and industrial integration [2]

（原标题：北苑贡茶：大宋顶级文人们的社交货币 | 香与茶） 作者 王娟 在群星闪耀的宋朝，让后世学子们背诵古文到跳脚的顶级文人们，凭借自己过硬的文学功 底、卓绝的感官体验、超强的实践能力，甚至令人惊讶的科学探索精神，牢牢把握着一项大宋朝的社交 货币——产自建州（今福建建瓯）的北苑贡茶。 故事要从唐朝开始说起。 公元 780 年，曾经的状元宰相常衮（ 729 年～ 783 年）因过于耿直，遭唐德宗一再贬黜至福建观察史。 当时福建文教未开，常衮以通俗歌谣的方式教导福州民众识字，创造了 200 多首民谣，其中那首《月光 光》至今仍在洪塘古渡吟咏流传。 同样流芳千古的，还有他在建州的创举——带领建州茶农改良制茶工艺，将传统的草茶改进为蒸青碎末 团饼茶。这一革新使建茶品质大幅提升，逐渐在茶叶市场中崭露头角。 五代闽国龙启元年（公元 933 年），建州茶焙大户张廷晖将凤凰山方圆 30 里的茶园献给当时的闽王王 延钧，此地受封"御茶园"，又由于地处当时闽国都城福州北边，故称"北苑"。 建州属南唐时，中主李璟派北苑使创建"北苑龙焙",扩充茶园、茶焙，征调建州下辖诸县民户采造，征 集各县名茶，归龙焙精制。添加了龙脑等香料的"腊 ...