要做到这一点，不妨将技术作为保护工具。当前，不少企业已尝试用数字水印技术，给原创作品嵌入隐 形水印；区块链存证技术则能固定原创内容的创作时间、作者信息、内容细节等，即便作品被用于AI 训练，也能明确源头，降低原创者举证难度。 每次来到法庭旁听AI相关案件时，都会产生这样的困惑：有人用AI创作涉嫌侵权时，该被追责的究竟 是AI还是人？ 全国首例涉"虚拟数字人"侵权案、全国首例智能机器人网络直播侵权案，都来自浙江杭州。一起起"全 国首例"的案件中，法官向我们揭示了"人机共创"的第一个真相：在我国现行法律框架下，AI从未被赋 予"创作者"身份，它只是人类的"工具延伸"。AI并非法律意义上的主体，自然也不具备承担法律责任的 资格。也就是说，AI没有"自主责任"，所有AI创作的后果，最终都要由人来承担。 AI技术创新与知识产权保护，就像一块跷跷板，一头连着技术发展带来的创作效率飞跃，一头系着原 创者的合法权益。如何让跷跷板保持平衡，是创作行业可持续发展必须破解的难题。 法院的判决一次次划出了清晰边界：你用AI造假，就按"人类造假"追责；用AI创新，就按"人类创新"保 护。其中的核心标准，取决于人有没有"独创性表达"。 ...

Core Viewpoint - The article emphasizes the increasing importance of ESG (Environmental, Social, and Governance) principles in product lifecycle management, highlighting how blockchain technology can address issues like data falsification and lack of accountability in traditional product traceability systems [1]. Group 1: Overview of Blockchain Evidence Technology - Blockchain evidence technology is defined as a system for collecting, storing, verifying, and sharing data based on blockchain architecture, ensuring data immutability and traceability through distributed consensus mechanisms [2]. - The technology consists of several layers: data layer, network layer, consensus layer, contract layer, and application layer, each serving specific functions to enhance data integrity and security [3]. Group 2: Current Development Status - The global market for blockchain evidence technology reached $8.5 billion in 2023, a 42% increase from 2022, and is projected to grow at a compound annual growth rate (CAGR) of 28.5% to $38 billion by 2028 [4]. - Governments worldwide are implementing policies to support the development and application of blockchain technology, with notable regulations from China and the EU [4]. - A report indicates that 35% of Fortune 500 companies have integrated blockchain evidence technology into their supply chain management, with adoption rates in the food and pharmaceutical sectors at 42% and 38%, respectively [4]. Group 3: ESG Empowerment in Product Traceability - Blockchain evidence technology enhances product traceability by creating a transparent and trustworthy supply chain data chain, thereby improving corporate ESG practices and facilitating the alignment of economic and social values [5]. Group 4: Green Production and Resource Circulation - The technology revolutionizes environmental data management throughout the product lifecycle by enabling real-time and accurate data collection on energy consumption, waste emissions, and pollution treatment [7]. - It allows companies to build a dynamic environmental risk prevention system by identifying key risk points through data analysis and AI models [7]. - In supply chain management, it facilitates the creation of a transparent supplier evaluation network based on various environmental metrics, promoting sustainable practices across the supply chain [7]. Group 5: Protecting Rights and Enhancing Trust - Blockchain technology effectively safeguards the rights of stakeholders, including consumers and suppliers, by providing a tamper-proof and traceable data chain [8]. - Consumers benefit from a transparent information system that allows them to access detailed product information, enhancing their decision-making capabilities [8]. Group 6: Optimizing Management and Strengthening Compliance - Blockchain evidence technology supports the establishment of standardized data collection and management processes, improving corporate compliance and management efficiency [9]. - It serves as evidence for companies to fulfill their ESG responsibilities, facilitating regulatory compliance, as demonstrated by a 92% compliance rate among EU companies using blockchain for traceability [9]. Group 7: Summary and Outlook - Blockchain evidence technology is positioned as a powerful tool for empowering ESG practices in product traceability, with rapid global development and increasing policy support [10]. - The technology is expected to contribute significantly to advancing corporate ESG practices and achieving global sustainability goals in the future [10].