本报讯(记者梁傲男)近日，周黑鸭国际控股有限公司(以下简称"周黑鸭")发布2025年中期业绩报告，报 告期内实现总收入12.23亿元，净利润1.08亿元，同比增长228.0%，盈利能力显著提升。 花旗在8月29日发布的报告中指出，周黑鸭通过成本控制与运营效率优化，净利润实现大幅增长，利润 率恢复超预期。花旗维持"买入"评级，并将目标价从2.66港元上调至2.7港元，随着门店调整结束、单店 效率提升及新业务推进，花旗预测2025年周黑鸭全年净利润有望达到2.11亿元。 报告期内，周黑鸭平均单店产出同比增长15.5%，门店运营质量显著提升。 在巩固门店基本盘的同时，周黑鸭还积极拓展自有渠道外的流通渠道业务，并将其提升至战略高度，作 为公司第二增长曲线重点打造。 上半年，周黑鸭已成功与山姆会员超市合作定制开发周黑鸭经典卤料包、风味鸭肉酱；并与永辉、胖东 来等达成战略合作，通过提供真空及散装产品，结合专柜陈列、联合营销，有效拓宽消费场景。 此外，周黑鸭加速东南亚市场布局，并依托"嘎嘎香"调味品、"丫丫椰"椰子水等新品，构建多元化产品 矩阵，逐步突破传统卤味品类边界，为后续营收增长打开更广阔空间。 业绩发布后，多家头部 ...

近日，周黑鸭发布2025年中期业绩报告，报告期内实现总收入12.23亿元，净利润1.08亿元，同比增长 228.0%，盈利能力显著提升。 业绩发布后，包括花旗、里昂、招商证券、中信证券、国元国际在内的多家头部券商集体上调目标价或 投资评级，一致看好公司门店改革成效与未来增长潜力。 周黑鸭中期业绩盈利大幅增长，利润率超预期 根据中期业绩报告，2025年上半年周黑鸭实现营业收入12.23亿元，净利润1.08亿元，同比激增228%， 净利率大幅提升6.2个百分点至8.8%，核心盈利指标表现远超市场预期。 花旗在8月29日发布的报告中指出，周黑鸭通过成本控制与运营效率优化，净利润实现大幅增长，利润 率恢复超预期。花旗维持"买入"评级，并将目标价从2.66港元上调至2.7港元，随着门店调整结束、单店 效率提升及新业务推进，花旗预测2025年周黑鸭全年净利润有望达到2.11亿元。 里昂在报告中强调，周黑鸭已基本完成门店网络调整，目前超过80%的门店实现盈利，经营重心正转向 门店升级与跨渠道拓展。里昂维持"高确信跑赢大市"评级，并将目标价从2.3港元提升至2.8港元。 招商证券在研报中提及，周黑鸭上半年单店店效同比转正，会 ...

近日，周黑鸭发布2025年中期业绩报告，报告期内实现总收入12.23亿元，净利润1.08亿元，同比增长 228.0%，盈利能力显著提升。 业绩发布后，包括花旗、里昂、招商证券、中信证券、国元国际在内的多家头部券商集体上调目标价或 投资评级，一致看好公司门店改革成效与未来增长潜力。 周黑鸭中期业绩盈利大幅增长，利润率超预期 根据中期业绩报告，2025年上半年周黑鸭实现营业收入12.23亿元，净利润1.08亿元，同比激增228%， 净利率大幅提升6.2个百分点至8.8%，核心盈利指标表现远超市场预期。 上半年，周黑鸭以提升单店运营质量为核心，通过优化服务流程与消费体验，不断增强门店盈利能力。 一方面拓宽消费场景，推动一线店员参与直播带货，促成线上流量向线下消费的有效转化，并建立"店 员-私域"联动机制，依托大数据与数智化工具精准营销，强化会员与私域运营，提升会员复购与黏性。 头部券商集体看多，上调目标价与评级 业绩发布后，多家头部券商密集发布研报，从门店效率、新渠道拓展、海外布局等维度认可周黑鸭的发 展动能。 花旗在8月29日发布的报告中指出，周黑鸭通过成本控制与运营效率优化，净利润实现大幅增长，利润 率恢复超预 ...

近日，周黑鸭发布2025年中期业绩报告，报告期内实现总收入12.23亿元，净利润1.08亿元，同比增长 228.0%，盈利能力显著提升。 业绩发布后，包括花旗、里昂、招商证券、中信证券、国元国际在内的多家头部券商集体上调目标价或 投资评级，一致看好公司门店改革成效与未来增长潜力。 周黑鸭中期业绩盈利大幅增长，利润率超预期 根据中期业绩报告，2025 年上半年周黑鸭实现营业收入 12.23 亿元，净利润1.08 亿元，同比激增 228%，净利率大幅提升6.2个百分点至8.8%，核心盈利指标表现远超市场预期。 上半年，周黑鸭以提升单店运营质量为核心，通过优化服务流程与消费体验，不断增强门店盈利能力。 一方面拓宽消费场景，推动一线店员参与直播带货，促成线上流量向线下消费的有效转化，并建立"店 员-私域"联动机制，依托大数据与数智化工具精准营销，强化会员与私域运营，提升会员复购与黏性。 花旗在8月29日发布的报告中指出，周黑鸭通过成本控制与运营效率优化，净利润实现大幅增长，利润 率恢复超预期。花旗维持"买入"评级，并将目标价从2.66港币上调至2.7港币，随着门店调整结束、单店 效率提升及新业务推进，花旗预测2025 ...

Core Viewpoint - The company, Zhou Hei Ya, has successfully achieved significant growth in a competitive market by implementing systematic transformations that align with consumer trends, resulting in a notable increase in revenue and profit margins [1][8]. Financial Performance - In the first half of 2025, Zhou Hei Ya reported total revenue of 1.223 billion yuan and a net profit of 108 million yuan, marking a year-on-year growth of 228% [1]. - The company's self-operated store revenue contribution increased from 55.3% to 58.3%, indicating enhanced operational efficiency [3]. - The sales cost decreased to 506 million yuan, down approximately 9.9% from the previous year, while the gross profit margin rose to 58.6% due to lower raw material prices and improved supply chain efficiency [4]. Strategic Transformation - Zhou Hei Ya has shifted its strategy from "scale expansion" to "quality and efficiency enhancement," focusing on optimizing store structures and concentrating resources in core business districts and high-potential areas [3]. - The company has established a comprehensive quality feedback and traceability mechanism across its supply chain, which has contributed to improved product quality and customer satisfaction [4]. Market Positioning and Innovation - The company is redefining consumption scenarios and capturing user demands by breaking category boundaries and extending consumption contexts, thus creating new growth curves [5][6]. - Zhou Hei Ya has expanded its operational hours to include late-night snacks and developed new meal scenarios, significantly increasing its market reach [6]. - The introduction of innovative products, such as the "Gaga Xiang" series of compound seasonings and the "Yaya Ye" coconut water beverage, reflects the company's strategy to enhance user engagement and broaden its product matrix [7]. Consumer Engagement and Digital Strategy - Zhou Hei Ya has implemented a "store staff-private domain" linkage mechanism and a digital marketing system to effectively convert offline traffic into brand assets, resulting in the addition of 2.45 million registered members in the first half of the year [8][9]. - The company achieved approximately 3.8 billion yuan in sales through its delivery channels, demonstrating the effectiveness of its strategic partnerships and marketing initiatives [9]. International Expansion - Zhou Hei Ya is actively expanding into Southeast Asia and other regions while solidifying its presence in Malaysia and Singapore, aiming to become a global leader in the flavor industry [10].

Core Insights - Zhou Hei Ya reported a total revenue of 1.223 billion yuan and a net profit of 108 million yuan for the first half of 2025, marking a significant year-on-year growth of 228.0% in profitability [1] - The company has successfully implemented strategic transformation and refined operations, focusing on enhancing store management quality and diversifying channel expansion [1][5] Group 1: Operational Improvements - Zhou Hei Ya emphasized improving single-store operational quality by optimizing service processes and enhancing customer experience, which has led to increased store profitability [1][4] - The company trained frontline staff in standardized service and skills, enhancing service levels and customer satisfaction, while also leveraging live streaming to convert online traffic to offline sales [1][4] - As of June 30, the number of registered members increased by 2.45 million, with member sales accounting for over 60% of total sales [1] Group 2: Product Innovation - Zhou Hei Ya has refined its classic flavors and launched new products such as marinated duck and squid, while also developing region-specific items to enhance product appeal [2] - The company has broken the limitations of store scenarios by deepening collaborations with delivery platforms, achieving approximately 380 million yuan in sales from delivery channels [2][3] - Zhou Hei Ya has also expanded its service hours to include late-night offerings, exploring additional sales opportunities [2] Group 3: Channel Diversification - Zhou Hei Ya has actively expanded its distribution channels, partnering with Sam's Club and other retailers to develop customized products, thereby enhancing market penetration [3] - The company has tailored products for different channels, significantly increasing brand exposure and market coverage [3] - This multi-layered channel network has solidified Zhou Hei Ya's position as a leading brand in the industry, enhancing its competitive barriers [3] Group 4: Supply Chain and Organizational Efficiency - Zhou Hei Ya has optimized its supply chain with a focus on cost reduction, agile response, and quality improvement, resulting in an overall gross margin increase to 58.6% [4] - The establishment of a comprehensive quality feedback mechanism has improved product satisfaction, earning the company several authoritative certifications [4] - The company has implemented an agile performance system to ensure rapid execution of strategies related to channel expansion, product development, and international growth [4] Group 5: Future Growth Strategies - Looking ahead, Zhou Hei Ya plans to continue enhancing operational efficiency and accelerating product innovation while expanding its international presence in Southeast Asia [5] - The company aims to rejuvenate its brand by targeting Generation Z and diversifying its product offerings, thereby creating a differentiated competitive advantage [5] - Zhou Hei Ya is committed to driving innovation, maintaining quality, and focusing on user-centric strategies to lead industry transformation and growth [5]