（原标题：彩虹星球胜诉背后的"职业打假"：从"野蛮生长"到逐步退潮） 21世纪经济报道记者 凌晨 西安报道 职业打假正步入法治化厘清边界的关键节点。 10月28日，西安"依旧彩虹"发布会上，彩虹星球文化科技有限公司创始人王来库宣布，公司与职业打假 人王海的名誉侵权纠纷终审落幕。 陕西省西安市中级人民法院维持一审判决，王海需删除侵权内容、公开道歉并赔偿9.78万元。 随着"彩虹星球诉王海案"终审落定，司法层面为持续三年的企业名誉权纠纷画上句号，更对职业打假行 为作出侵权定性。 个案判决与制度完善相互呼应，从《消费者权益保护法实施条例》到最高法司法解释，多项新规明确规 制以牟利为目的的恶意索赔，推动形成"合理消费需要"为界的裁判标准。 这也标志着职业打假从过去的舆论战、流量博弈，逐步纳入法治化治理轨道。如何在保障市场监督效能 的同时，避免恶意索赔对营商环境造成侵蚀，成为平衡消费者权益保护与市场主体健康发展的长期命 题。 这场始于2022年的纠纷，因"有机食品打假"相关内容持续发酵，不仅牵涉企业商誉，更触及职业打假行 为的法律边界，为生鲜电商行业提供了典型司法案例。 事件源于2022年10月，王海通过抖音、微博等平 ...

Core Viewpoint - The legal dispute between Rainbow Planet Cultural Technology Co., Ltd. and Wang Hai has concluded, with the court ruling in favor of Rainbow Planet, requiring Wang Hai to delete defamatory content, publicly apologize for three consecutive days, and compensate a total of 97,800 yuan for economic losses and legal fees [1][3][4]. Company Summary - Rainbow Planet was established in 2015 and is headquartered in Xi'an, focusing on fresh e-commerce, selling organic agricultural products and pre-packaged foods through an "online + offline" model [2]. - The company has invested over 20 million yuan in product testing over the past decade, with 37 products voluntarily removed from sale for not meeting internal standards [5][6]. - Rainbow Planet allocates 60% of its net profits to organic agriculture and social contributions, collaborating with over 160 ecological farms and establishing four breeding bases [5][6]. Industry Summary - The case highlights the ongoing trust issues within the organic food industry, exacerbated by incidents of "fake organic" and "false certification" [5]. - The ruling serves as a significant response to the boundaries of "professional counterfeiters" in China and the paths for corporate rights protection [4]. - The industry faces challenges in rebuilding consumer trust, necessitating transparency in product information, a rigorous certification system, and public oversight of corporate behavior [6].

Core Viewpoint - The company Rainbow Planet Cultural Technology Co., Ltd. has achieved a significant legal victory in a defamation case against Wang Hai, reinforcing its commitment to brand protection and corporate integrity [2] Group 1: Legal Victory and Implications - The court upheld the first-instance ruling, holding Wang Hai responsible for defamation, requiring him to delete infringing content and publicly apologize for three consecutive days [2] - The total compensation awarded to Rainbow Planet for damages, notarization fees, and legal costs amounts to 97,800 yuan [2] - The case serves as a model for corporate rights protection and highlights the importance of a fair business environment [2] Group 2: Commitment to Social Responsibility - Over the past 11 years, the company has invested over 20 million yuan in product testing, with 37 products voluntarily removed for not meeting internal standards [3] - The company has allocated 60% of its net profits to organic agriculture and social contributions, collaborating with over 160 ecological farms [4] - Rainbow Planet has provided 3.83 million yuan in financial support to farmers and donated goods valued at 676,600 yuan for disaster relief and support for vulnerable groups [4] Group 3: Transparency and Consumer Engagement - The company aims to create a transparent and supervised product system, allowing consumers to become co-builders through open sourcing and real-time monitoring of farms [5] - These initiatives enhance consumer rights and ensure a safer, more trustworthy organic product experience [5] Group 4: Industry Innovation and Future Directions - Rainbow Planet is driving industry transformation through technological innovation and model restructuring, having established an agricultural technology company to support cooperative bases [6] - The company is exploring pathways to make high-quality organic vegetables more accessible to the general public [6] - The launch of the "Rainbow Planet Cooperative Initiative" emphasizes the company's commitment to transparency and sustainable business practices [6]

Core Viewpoint - Rainbow Planet Cultural Technology Co., Ltd. has successfully concluded a defamation case against professional litigant Wang Hai, with the court upholding the first-instance ruling that holds Wang Hai fully responsible for the infringement [1] Group 1: Legal Outcome - The court ordered Wang Hai to delete all infringing content within 10 days after the judgment takes effect [1] - Wang Hai is required to publicly apologize on platforms like Weibo and Douyin for three consecutive days to mitigate the damage to Rainbow Planet's commercial and product reputation [1] - Wang Hai must compensate Rainbow Planet for economic losses, notarization fees, and legal fees totaling 97,800 yuan [1] - Investigations by market regulatory authorities confirmed that Rainbow Planet's organic products do not include any "fake organic" products [1] Group 2: Company Commitment - Rainbow Planet has been committed to social responsibility for 11 years, with founder Wang Laiku taking a monthly salary of only 1 yuan for the first 10 years to reinvest in product testing, totaling over 20 million yuan [1] - The company has voluntarily removed 37 products that did not meet internal standards [1] - In 2024, the company plans to reduce the price of its core SKU, the "Ten Zero Eggs," for the third time, demonstrating its commitment to providing high-quality products at competitive prices [1] Group 3: Corporate Initiative - Rainbow Planet, in collaboration with academia, industry representatives, and farmers, launched the "Rainbow Planet Cooperative Initiative," reaffirming its mission to use business methods to address social issues [1] - The company aims to promote transparency and rebuild trust, contributing to sustainable development in Chinese commerce [1] - Wang Laiku expressed a commitment to the ecological civilization concept of "integrating production, life, and ecology," advocating for a community focused on organic living and sustainable practices [2]