10月15日，观察者网了解到，天猫双11，将于今晚8点正式开启，10月20日晚8点现货开售。 在国补方面，消费者可以获得政府以旧换新20%补贴力度、品牌15%官方让利、10%国补消费券和5%品 牌红包补贴四重优惠叠加。此外，品牌方还将发放大额券，例如华为大额券至高优惠1500元。 本文系观察者网独家稿件，未经授权，不得转载。 相关资料显示，今年，李佳琦直播间将首次在天猫双11发放9折无门槛券，此外88VIP消费券包创历史 新高，总价值达3250元，其中含无门槛9折消费券，及家电券、外卖红包、飞猪旅行券等多项权益。 据透露，今年淘宝放弃"满减凑单"玩法，而改为"官方85折基础上，再叠加9折消费券、行业品类券、购 物金"等。 ...

Core Points - The 7th China-Arab States Expo opened in Yinchuan on August 28, supported by the Ministry of Commerce, China Council for the Promotion of International Trade, and the Ningxia Hui Autonomous Region government [1][2] - The theme of this year's expo is "Innovation, Green, Prosperity," featuring 36,000 square meters of exhibition space across six zones [1] - The expo includes new sections for artificial intelligence, gaming industry, green electricity applications, and a special exhibition for the China-Arab States Bank Consortium [1][2] Group 1 - A total of 75 countries and 2200 associations and enterprises from 34 Chinese provinces and regions are participating, with Tibet and Macau making their debut [2] - The expo will run until August 31, showcasing a variety of products and innovations [2] - The clean energy exhibition area features a newly established green electricity application zone [2][4] Group 2 - The gaming industry exhibition is attracting youth and families, providing immersive experiences with VR technology [7][9] - The artificial intelligence exhibition showcases interactive robots, including a humanoid robot developed by Shenzhen Daxiang Antai Technology Co., which has drawn significant attention [11][15][19] - The expo also features a "Silk Road E-commerce" cooperation innovation development conference for the first time [30] Group 3 - Ningxia's role as the theme province includes organizing 52 key enterprises to present nearly 1000 quality products, seeking foreign trade cooperation opportunities [32] - The expo highlights various cultural exchanges, with foreign exhibitors engaging with Chinese consumers [24][26][28] - The event is expected to enhance economic cooperation and trade relations between China and Arab countries [1][30]

每经记者｜孔泽思 每经编辑｜陈俊杰 据悉，罗湖口岸是粤港澳大湾区人流、物流、资金流的核心枢纽之一，2025年上半年出入境旅客超3370 万人次，同比增长11.7%，占深圳市比重25.9%，位居深圳第一、全国前列，为离境退税业务提供了庞 大的客流基础。 每经深圳7月31日电（记者孔泽思）《每日经济新闻》记者从深圳海关了解到，深港客流量最大的陆路 口岸——罗湖口岸当日正式开通离境退税业务。这意味着深圳离境退税口岸数量增至6个，继续保持全 国离境退税口岸数量最多、类型最全的城市地位。 今年上半年，深圳离境退税规模迅速增长，退税商品销售额、办理业务量分别同比增长1.6倍、3.9倍， 其中，大疆、华为等深圳国货潮品的离境退税票数占深圳海关办理离境退税票数的34.5%。 ...

Group 1 - The Japanese ruling coalition has lost its majority in the House of Councillors, with the Liberal Democratic Party and Komeito winning only 47 out of 125 contested seats, resulting in a total of 122 seats, down from 141 [2] - Prime Minister Kishida expressed his intention to continue governing despite the loss, emphasizing the responsibility of the ruling party and the urgency of trade negotiations with the U.S. regarding tariffs [2] Group 2 - The government of Tianshui, Gansu Province, has established a service center to ensure the follow-up treatment and support for children affected by lead poisoning at a local kindergarten [3][4] - A comprehensive treatment plan has been developed, involving expert teams and specialized medical institutions to provide psychological counseling and health services for affected children [4][10] Group 3 - China's retail sales are projected to exceed 50 trillion yuan this year, contributing approximately 60% to economic growth, indicating a robust consumer market [6] - In the first half of the year, China's railway system transported 1.98 billion tons of goods, marking a 3% increase year-on-year, which supports the stability of the national economy [7] Group 4 - The total box office for the summer season of 2025 has surpassed 4 billion yuan, with major films leading the revenue [8] - The Guangxi region reported a GDP of 1.385 trillion yuan in the first half of the year, reflecting a growth rate of 5.5% [11] Group 5 - The Ningbo port's import and export volume reached 1.33 trillion yuan in the first half of the year, with exports growing by 11.7% [12] - The establishment of the new state-owned enterprise, China Yajiang Group, has been approved by the State Council, indicating a strategic move in state asset management [20] Group 6 - Jaguar Land Rover has announced it will cover the additional luxury car consumption tax for specific models sold during a promotional period [21] - Zeekr has denied reports regarding the sale of "0-kilometer used cars," clarifying that the vehicles in question are unsold display cars [22] Group 7 - This week, a total of 3 new stocks are set to be issued, with approximately 9.226 million shares available for subscription [26] - The number of restricted shares set to be released this week totals 3.743 billion shares, with a market value of approximately 87.61 billion yuan [23]

Core Insights - The ongoing Tmall 618 event is shifting towards simpler promotional strategies, moving from "full reduction" to "instant discount" methods, which allows consumers to enjoy discounts without needing to meet minimum purchase requirements [3][4][16] - Brands are diversifying their goals during promotions, focusing on launching new products and enhancing member engagement rather than solely relying on price reductions [4][11] Group 1: New Opportunities in Promotions - The new promotional strategies are creating opportunities for brands that offer genuine discounts and have strong overall capabilities, with major brands like Apple, Midea, and Huawei quickly achieving over 100 million in sales [11][12] - Certain trending categories, such as pet products and toys, are experiencing significant growth, with pet industry sales exceeding last year's first-day totals within just 100 minutes [12][15] - The simplification of promotional methods is expected to reduce return rates and improve the quality of growth during the 618 event [7][16] Group 2: Brand Growth and Platform Requirements - The shift in promotional strategies reflects a change in brand growth logic, requiring platforms to provide an environment that supports multi-dimensional brand development [5][23] - Tmall's 618 event has shown effective encouragement of long-term brand growth, with significant sales increases in categories like home appliances and digital products, with some categories seeing a 283% increase compared to last year's Double 11 [6][11] - The new promotional framework emphasizes true discounts and diverse participation methods, allowing brands to better meet consumer needs and enhance their market presence [16][19] Group 3: E-commerce Platform Strategy - E-commerce platforms are transitioning their competitive focus from price wars to enhancing supply quality and service experience, as evidenced by the changes in Tmall's promotional strategies [18][19] - Tmall's 2025 strategy aims to support brand growth through substantial subsidies and improved product innovation capabilities, reflecting a commitment to long-term brand development [26][27] - The integration of AI technology is aimed at improving transaction efficiency and matching consumers with products, further optimizing the platform for new brand growth [28][29]

Core Viewpoint - Guangzhou is experiencing a significant transformation in its consumer landscape, driven by population migration and strategic policy initiatives aimed at enhancing its status as an international consumption center [2][16]. Group 1: Consumer Market Dynamics - Guangzhou's retail sales of consumer goods are projected to reach 1,105.577 billion yuan in 2024, maintaining its position as the largest consumer market among provincial capitals in China [3][5]. - The city accounts for 24.55% of Guangdong's total retail sales, indicating a strong consumption concentration effect [5]. - The influx of foreign consumers is notable, with over 20 foreign shoppers observed in a local shopping center during peak hours, reflecting the city's growing international appeal [18]. Group 2: Urban Consumption Ecosystem - The urban consumption ecosystem is evolving, with the formation of a "consumption gravitational field" among cities like Guangzhou, Foshan, and Zhaoqing, driven by increased population mobility [6][7]. - Data from the Baidu migration platform shows that Foshan consistently ranks as the top destination for residents migrating from Guangzhou, with over 20% of the outflow directed there [6][9]. - The intercity population flow is not limited to holidays; daily migration patterns between Guangzhou and neighboring cities are becoming increasingly intertwined, enhancing regional consumption dynamics [7][8]. Group 3: Policy and Strategic Initiatives - Guangzhou has committed to building an international consumption center, with policies promoting tax refunds and visa-free entry to stimulate inbound consumption [2][16]. - The city aims to develop distinctive consumption IPs, such as the "New Eight Scenic Spots of Yangcheng," to attract diverse consumer segments [11][12]. - Recent data indicates a 168% year-on-year increase in daily tax refund transactions following the opening of the Canton Fair, highlighting the effectiveness of policy measures in boosting international consumer engagement [16][20]. Group 4: Cultural and Experiential Consumption - The rise of experiential consumption is evident in venues like Guangzhou K11, which integrates cultural experiences with retail, attracting significant foot traffic and new brand openings [12][13]. - The city recorded nearly 11.9 million tourists during the May Day holiday, generating over 12.1 billion yuan in cultural and tourism consumption, showcasing the potential of cultural tourism as a growth driver [13][14]. - The ongoing development of transportation networks is expected to further expand Guangzhou's consumer market reach, enhancing its attractiveness as a shopping destination [14]. Group 5: International Consumer Engagement - Guangzhou's international consumer engagement is on the rise, with a 130% increase in inbound travel orders during the May Day holiday, positioning the city among the top destinations for international tourists [16][17]. - The city has implemented measures to facilitate cross-border shopping, including optimizing customs procedures and expanding the number of stores offering tax refunds [20]. - The strategic focus on international consumption is expected to enhance Guangzhou's role as a central hub in the Greater Bay Area, fostering a collaborative consumption ecosystem [21].

Group 1: Consumer Market Dynamics - Guangzhou's social retail sales are projected to reach 1,105.577 billion yuan in 2024, ranking it second only to the municipalities of Chongqing, Shanghai, and Beijing among 27 provincial capitals [1][4] - The city has a strong consumer base supported by a permanent population of 18.978 million, leading to a significant consumption capacity [1][4] - The intercity population flow between Guangzhou and neighboring cities like Foshan, Zhaoqing, and Qingyuan is creating a consumption "gravity field" [1][5] Group 2: Policy and Economic Strategies - Guangzhou has included the construction of an international consumption center city in its government work report for five consecutive years, aiming to enhance its consumption upgrade path [2][12] - Recent tax refund and visa exemption policies are expected to boost inbound consumption significantly [2][12] - The city is focusing on creating distinctive consumption IPs, such as the "New Eight Scenic Spots of Yangcheng," to attract more consumers [9][10] Group 3: Cross-City Consumption Trends - Data from Baidu's migration platform indicates that Foshan is the top destination for residents migrating from Guangzhou, consistently accounting for over 20% of the outflow [1][6] - During the May Day holiday, Foshan received 2.7818 million visitors, a 37.82% increase, largely due to the influx of tourists from Guangzhou [6][7] - The daily intercity travel volume between Guangzhou and Foshan reached 1.896 million, indicating a strong connection and mutual influence on consumption [11][12] Group 4: International Consumer Engagement - The recent Guangzhou International Trade Fair saw a 168% year-on-year increase in daily tax refund orders, highlighting the city's growing appeal to international visitors [12][15] - During the May Day holiday, inbound tourism orders surged by 130%, positioning Guangzhou among the top destinations for international travelers [12][15] - The city is enhancing its international consumer environment by optimizing customs procedures and expanding the acceptance of foreign payment methods [12][15]