坐落于秦淮、建邺、雨花台三区交汇之处，南京赛虹桥街道地理位置得天独厚。这里不仅坐拥繁华的虹悦城商业综合体，更与中华门城楼、大报恩寺等地标 名胜毗邻而居，尽显古今交融的独特魅力。 当传统底蕴遇上新消费浪潮，这片底蕴深厚的老商圈如何打破固有边界、激活消费潜能？赛虹桥街道的探索，从一场中秋市集的热闹开场，渐次铺展成一 幅"场景、商圈、政策"协同发力的消费焕新图景。 市集造景，让"烟火气"裹着"文化味" 夜幕低垂，南京虹悦城大拇指广场霓虹闪烁。这个国庆中秋假期，"桥下有YUE·一π即合"2025赛虹桥中秋市集在此亮相。不同于传统摆摊，这是赛虹桥街道 以多业态融合推动消费焕新的一次重要实践，既让市民在节日的烟火气中感受温暖，也成为推动区域经济发展的"微引擎"。 市集的创新之处，远不止于商品售卖，更在于对体验感的营造。以美食区为例，此次虹悦城的美食门店亦同步参与出摊，不少摊主以免费试吃、特色小样为 引，将摊位打造成门店的引流入口。消费者尝鲜后若被口味吸引，便自然转化为商场门店的复购客群，完成从"市集流量"到"门店销量"的转化。更具巧思的 是，许多食品中融入了中秋"圆"形意象，寓意团圆，将味觉消费升华为连接情感的文化消费。 ...

Group 1 - The main event for the 2025 Cultural and Natural Heritage Day in Nanjing was successfully held from June 13 to 15, attracting nearly 50,000 participants and generating over 300,000 yuan in consumption related to intangible cultural heritage and its derivatives [1] - The event featured 17 activities, combining cultural performances, hands-on experiences, and city-wide engagement, establishing a multidimensional platform for dialogue between traditional culture and modern life [1] - The activities included performances of local cultural heritage such as "Jasmine Flower" and various folk songs, transforming historical depth into immersive audio-visual experiences [1] Group 2 - Concurrently, the event included workshops for seniors and youth to learn about traditional crafts, enhancing the appeal of intangible cultural heritage [2] - Archaeological exhibitions showcased significant discoveries, allowing citizens to engage with the history of the city through artifacts and archaeological findings [2] - A city-wide cultural linkage was created through various activities, promoting the integration of traditional skills with modern innovations [2] Group 3 - Nanjing Metro launched a month-long promotional campaign featuring themed posters and installations, reaching an average daily traffic of over 3 million, thereby enhancing public awareness of cultural heritage [3] - The event was organized by multiple governmental and cultural institutions, highlighting a collaborative effort in promoting cultural heritage [3] - Support from local banks and transportation authorities further emphasized the community's commitment to cultural preservation and promotion [3]