Core Insights - The article highlights the practical engagement of students from Beijing Technology and Business University in promoting local products through live streaming, showcasing the integration of education and real-world application in e-commerce [3][4]. Group 1: E-commerce and Live Streaming - The students transformed from novices to skilled live streamers, learning essential sales techniques and e-commerce operations from professional mentors [4]. - They actively promoted local specialties such as traditional sesame oil and handicrafts, effectively bridging the gap between unique products and a broader market [4][5]. - The initiative aims to convert online traffic into actual sales, utilizing the "Internet + Business" model to create new sales channels for local products [4]. Group 2: Industry Chain and Innovation - The practice team conducted in-depth research on the "selection-production-storage-distribution" chain within the e-commerce industry park, highlighting the integration of supply, service, and resource chains [5][7]. - They explored the application of innovative technologies like AI and digital live streaming, which enable 24-hour unattended broadcasts and precise user profiling [7]. - The initiative serves as a comprehensive approach to empower local economies through e-commerce, combining live streaming, promotional content creation, and deep industry research [7].

Core Viewpoint - The event aims to enhance collaboration between the Guangzhong and Zhanjiang regions, focusing on the integration of agriculture, culture, and tourism in the Mazhang District for high-quality development by 2025 [2][5]. Group 1: Event Overview - The 2025 Zhanjiang Mazhang District Agricultural, Cultural, and Tourism Bay Area Promotion and Talent Cooperation Exchange event was held in Guangzhou [5]. - The event resulted in the signing of eight cooperation agreements across three main categories: chamber of commerce co-construction, mutual empowerment, and agricultural-cultural-tourism projects [3][4]. Group 2: Strategic Collaborations - Guangdong Rural Revitalization Industrial Development Co., Ltd. and the Mazhang District Taiping Town Chamber of Commerce reached a strategic cooperation agreement [6][11]. - The collaboration will leverage professional service advantages in planning, branding, promotion, and product sales to enhance the brand awareness and market competitiveness of the local rush weaving industry [7][8]. Group 3: Cultural and Tourism Promotion - The event featured a showcase of Mazhang's non-material cultural heritage and a tasting of high-quality agricultural products [17][19]. - The cultural promotion included a three-dimensional display of Mazhang's ecological branding, unique agricultural products, and traditional cultural treasures such as the thousand-year-old She dance masks and rush weaving [20][21]. Group 4: Future Initiatives - A "Bay Area Youth Non-Heritage Protection Initiative" was launched by representatives from Guangdong Ocean University, promoting the global creative design collection for traditional cultural elements [21]. - Ten agricultural and cultural tourism industry ambassadors were awarded certificates to establish a promotional network covering commerce, cultural creation, media, and agriculture [22][23].

Core Viewpoint - The event "2025 Zhanjiang Mazhang District Agricultural, Cultural, and Tourism Bay Area Promotion and Talent Cooperation Exchange" successfully took place, aiming to deepen cooperation between Guangzhou and Zhanjiang, promote Mazhang's quality cultural tourism resources and agricultural products, and link Bay Area talents with market resources for high-quality development in the agricultural and cultural tourism sectors [2][4][44]. Group 1: Event Overview - The event was held at the Guangzhou Baiyun International Design Building, featuring over a hundred attendees, including representatives from the Zhanjiang Mazhang District government, Guangzhou's counterpart assistance command, business associations, universities, and industry associations [3][5]. - The event commenced with a thematic performance titled "The Poem of Mangroves," showcasing the ecological wonders of Mazhang and the collaborative spirit between Baiyun and Mazhang [8][9]. Group 2: Promotion of Resources - The event highlighted Mazhang's ecological and cultural assets through a three-dimensional display of its world-class ecological profile, unique agricultural products, and intangible cultural heritage such as the thousand-year-old She dance masks and reed weaving [16][17][20]. - A tasting area for local products like dragon fruit and golden pomfret was set up, leading to multiple purchasing intentions [18][19]. Group 3: Collaboration and Innovation - The event emphasized the integration of intangible cultural heritage with technology, launching initiatives like the "Bay Area Youth Intangible Heritage Protection Initiative" and a global creative design competition for traditional crafts [22][23][24]. - A keynote speech on "AI Empowering Agricultural and Cultural Tourism Development" was delivered, proposing the use of digital technology to activate traditional cultural heritage and cultivate new productive forces in the agricultural and cultural tourism sectors [26][30]. Group 4: Agreements and Future Directions - The event resulted in the signing of eight cooperation agreements across three categories, including joint construction of business associations, dual empowerment agreements, and concentrated signing of agricultural and cultural tourism projects [35][36][41]. - The collaboration aims to facilitate the flow of resources between Mazhang and the Bay Area, enhancing the promotion of agricultural and cultural tourism products and establishing a new promotional matrix [39][42].

当天下午，商场六楼中庭接连上演了三场精彩的非遗主题快闪演出。《戏歌·乡月长悬照往还》的 悠扬、《酒狂·桃花庵歌》的婉转以及琼剧《张文秀》选段的经典韵味，为市民的休闲购物时光增添了 意外的文化惊喜。值得一提的是，每个快闪节目结束后，现场都设置了3个非遗知识有奖问答环节。答 对问题的幸运观众可与身着古风服饰的NPC合影留念，让市民在参与中学习非遗知识，推动传统文化入 脑入心。 活动在广场主舞台迎来压轴环节。海南狮舞龙舞、海南八音依次登场，热闹的氛围聚拢人气，随 后，非遗展演正式拉开帷幕，少儿琼剧《为了多情的李公子》、琼剧说唱《八仙八仙》、公仔戏《张文 秀》、长流方言民歌《夫妻生活》等节目轮番上演，更有草编走秀、太极拳表演等，全方位展现非遗的 独特魅力。 海南日报海口6月16日讯（海南日报全媒体记者 习霁鸿）6月16日，由海口市群众艺术馆主办的 2025年"文化和自然遗产日"活动在海口友谊·阳光城举办。此次活动以"融入现代生活——非遗正青 春"为主题，通过"可感知、可互动、可传播"的非遗体验形式，为市民打造一场全年龄层共享的非遗盛 宴。 活动现场，广场两侧的"烟火海口・非遗有约"市集热闹非凡。在非遗市集展示区，16 ...

Group 1 - The fourth China-Africa Economic and Trade Expo was held in Changsha, showcasing over a thousand selected African products and aiming to deepen cooperation between China and Africa [1][2] - The expo featured a new African fashion industry pavilion, highlighting the interest of African designers in entering the Chinese market, with South African designer Tola Cindy expressing hopes for greater recognition of African design in China [2] - The expo's theme was "China-Africa Cooperation in Action, Dreaming of Modernization," with over 30 trade activities focusing on various sectors including industry chain cooperation, green minerals, infrastructure, and cultural trade [4] Group 2 - A significant focus of the expo was on integrated projects that create quality employment opportunities, with several projects signed, including agricultural modernization in Tanzania and a textile project in Hunan [4] - Energy cooperation was a key highlight, with multiple solar power projects signed, including a 50MW photovoltaic project in Zambia, addressing the long-standing energy shortages in Africa [7] - A total of 176 projects were signed during the expo, amounting to $11.39 billion, representing a 45.8% increase in project numbers and a 10.6% increase in project value compared to the previous expo [7]

Group 1 - Ningxia Yinchuan showcased nearly 200 agricultural specialty products, gourmet foods, and intangible cultural heritage products in Beijing, attracting 52,000 visitors and achieving total sales exceeding 118,000 yuan during the event [1] - The event featured a special exhibition and promotion of agricultural, commercial, and tourism products, with a focus on wines from the Helan Mountain region, which drew significant attention from attendees [1] - The exhibition highlighted various local crafts, including delicate Helan stone carvings and lightweight grass weaving products, showcasing the rich agricultural civilization nourished by the Yellow River [1] Group 2 - The Modekou area in Beijing serves as a new cultural tourism landmark, providing an excellent promotional platform for Yinchuan's products [2] - The collaboration between Beijing and Ningxia aims to promote high-quality, green, and healthy products to capital consumers, facilitating a mutually beneficial relationship between production areas and markets [2] - The initiative allows Beijing residents and tourists to experience the rich and beautiful offerings of Yinchuan, known as the "Lake City of the North" [2]

Core Viewpoint - The Haikou Xiuying District Volcano Lychee Season Agricultural and Cultural Tourism Market was launched, showcasing local agricultural products, intangible cultural heritage, and coastal charm during the Dragon Boat Festival [1][10]. Group 1: Event Overview - The market features four themed booths: "Xiuying Tourism and Culture," "Xiuying Lychee," "Xiuying Specialty Agricultural Products," and "Dongshan Grass Weaving," highlighting the beauty and culture of Xiuying District [1]. - Visitors can enjoy a variety of local products, including the famous Volcano Lychee, which weighs over 50 grams per fruit and is visually appealing [4]. Group 2: Tourist Engagement - The "Xiuying Tourism and Culture" booth provides visitors with a comprehensive guide to local attractions, including popular spots like the volcanic crater and the Hainan Tropical Wildlife Park, ensuring a complete experience of dining, entertainment, and leisure [3]. - The "Xiuying Lychee" booth prominently features the Volcano Lychee, attracting many visitors for photos and engagement [4]. Group 3: Cultural and Creative Products - The "Xiuying Lychee" booth also showcases creative products like grass-woven fans and lychee-themed souvenirs, which have gained popularity among attendees [7]. - Activities such as "check-in to receive cultural products" have drawn significant participation, enhancing the cultural experience for families visiting the market [7]. Group 4: Traditional Craft Promotion - The "Dongshan Grass Weaving" booth features demonstrations by local artisans, showcasing traditional weaving techniques and promoting the craft to younger generations [9]. - The local government aims to blend traditional customs with modern activities to enrich tourism offerings and meet the demands of visitors during the holiday [9].

Core Insights - The event held in Beijing showcased nearly 200 agricultural specialty products from Yinchuan, including goji berries and wine, attracting 52,000 visitors and generating total sales exceeding 118,000 yuan, with a signed contract amount of 33.4 million yuan [1][2]. Group 1: Event Overview - The event took place from May 31 to June 2 during the Dragon Boat Festival, featuring a variety of local products and cultural items from Yinchuan [1]. - The exhibition highlighted the unique agricultural and culinary offerings of Yinchuan, including wines from the Helan Mountain region and traditional dishes [1][2]. Group 2: Business Collaborations - Ningxia Nabairun Wine Industry and Ningmo Xingyao reached a procurement cooperation to expand the sales channels for agricultural products [2]. - The Yinchuan Cultural Tourism Group signed an agreement with China Travel Service to enhance tourism consumption through increased visitor flow [2]. - Zhihuiyuanshi Winery collaborated with a Beijing-based agricultural company to create an immersive wine experience space, combining sales, tasting, and experiential activities [2]. Group 3: Strategic Goals - The event aimed to promote Yinchuan's unique products to consumers in the capital, facilitating a mutual benefit between production areas and markets [2]. - Yinchuan's officials emphasized the importance of this collaboration in showcasing the region's rich agricultural heritage and enhancing its brand as a "beautiful and rich" city [2].

Group 1 - The article discusses the trend of adults purchasing children's clothing and products as a cost-saving measure, highlighting the appeal of high-quality brands at lower prices [6][19][24] - The practice of buying children's clothing is becoming popular among the new middle class, who are looking for ways to save money while still enjoying quality products [6][25][29] - The article mentions specific brands like Ralph Lauren, Stella McCartney, and Marni, noting that their children's lines are significantly cheaper than adult versions, making them attractive options for budget-conscious consumers [8][10][22] Group 2 - The article points out that children's meals have also become a trend among adults, with many restaurants now offering children's menus that are both affordable and nutritious [34][36] - The nutritional value of children's meals is highlighted as being optimal, appealing to adults who are looking for healthier dining options [34][42] - The consumption of children's products is framed as a way for adults to experience a sense of care and comfort, providing a psychological benefit alongside financial savings [55][57][58] Group 3 - The article emphasizes the cultural shift where adults are embracing a "kidult" lifestyle, balancing the pressures of adulthood with the desire for comfort and nostalgia [60][61] - It suggests that this trend reflects a deeper societal need for self-care and emotional well-being, as adults seek to reclaim a sense of childhood joy amidst adult responsibilities [61][62] - The article concludes with a light-hearted note, encouraging adults to embrace their inner child, especially during occasions like Children's Day [63]

Core Viewpoint - The article discusses the evolution of museums from being mere collections of artifacts to becoming interactive spaces that engage the public through cultural and creative experiences, emphasizing the importance of participatory activities in cultural transmission [3][6][10]. Group 1: Museum Engagement and Cultural Transmission - Museums are increasingly recognized as essential venues for cultural and creative activities, with the notion that "museums need to engage in cultural creation" gaining traction within the industry [2][3]. - The concept of "participatory museums" allows visitors to create, share, and interact with cultural content, enhancing their connection to heritage [3][6]. - The value of cultural products lies not in sales but in transforming visitors into co-creators of cultural heritage [3][10]. Group 2: Hands-on Experiences and Educational Initiatives - Various museums are offering hands-on experiences, such as making traditional crafts, which provide unique, personalized artifacts that reflect individual creativity [6][8]. - Educational programs, like the "Su Bo Night School," aim to cater to adult audiences by offering art and heritage courses, enhancing their engagement with cultural content [9][10]. - The integration of interactive elements, such as the "archaeological blind box" from the Henan Museum, has proven to be a successful model for engaging visitors and promoting cultural education [13][14]. Group 3: Emotional and Value-driven Aspects of Cultural Products - Cultural products are designed to evoke emotional connections and provide value-based guidance, particularly for younger audiences [14][16]. - The Henan Museum's "archaeological blind box" has become a phenomenon, highlighting the importance of storytelling and cultural context in enhancing the appeal of museum products [13][14]. - Museums are increasingly adopting innovative approaches to connect with younger generations, such as hosting workshops and interactive events that resonate with contemporary interests [16].