发现了吗？今年奶茶在悄悄涨价！ 不少品牌推新价格较去年同期上涨1~3元，喜茶、奈雪等过半新品定价突破20元。 令人意外的是，多数20元以上的新品冲上门店销量TOP3，成为"爆款"。 从去年的"9.9轻乳茶"到如今的"20元真香"，新茶饮的定价逻辑变了？折射出哪些竞争新趋势？ 新品普涨1～3元，今年茶饮悄悄涨价？ "奶茶在悄咪咪涨价？"一些业内人士发现，今年以来奶茶价格有回升趋势。 以喜茶为例，推出的多款新品价格突破20元，像"南姜甘草芭乐瓶"等售价23元。而2024年同期推出的新品价位主要集中在17~19元。 奈雪也有此趋势。咖门最新监测数据显示，奈雪今年1-4月累计推出15款新品，其中20元以上的有10款，占比约66.7%，与去年同期相比提升了20.5%。 乐乐茶同样如此，今年1-4月累计上新22款产品，均价19.2元，较去年同期的18.3元上涨4.9%。其中20元以上的产品有8款，而去年同期是5款。 比如茶百道，今年1-4月推出29款新品，其中"三重莓果·晚安杯""羽衣甘蓝·轻畅杯"等奶昔和果蔬茶系列产品均超过20元，去年同期产品中没有20元以上 的。 此外，部分区域品牌的产品价格也有上浮。如放哈推出的" ...

Core Insights - The article highlights the launch of a new limited-time drink, "Jiangbianli Zhi Zhi Ganpu," by Heytea to celebrate its 13th anniversary, showcasing a blend of local ingredients and innovative tea flavors [1][3]. Product Launch and Features - Heytea introduced "Jiangbianli Zhi Zhi Ganpu" as a limited product using a custom Ganpu tea base made from local Xinhui small green tangerines and Yunnan Pu'er tea, aiming to provide a new way to enjoy traditional Ganpu tea [1][3]. - The drink has gained popularity since its initial launch in November 2019, becoming a representative beverage of the Jiangmen region, with peak production exceeding 1,000 cups [3][5]. Cultural Promotion and Marketing - The nationwide launch of "Jiangbianli Zhi Zhi Ganpu" is part of Heytea's strategy to promote local culture, featuring themed merchandise that reflects the cultural heritage of Jiangmen, including items like tangerine peel fridge magnets and mini fans [4][5]. - Heytea's marketing efforts include engaging consumers through promotional events at 50 participating stores, enhancing the brand's connection to local traditions [4]. Product Development Strategy - Heytea continues to innovate by introducing various regionally inspired products, such as "Nanjing Gan Cao Ba Le" and "Longjing Zhi Shi Nuo Nuo," which utilize local ingredients to enhance consumer experience [5]. - The company emphasizes a deep understanding of regional raw materials and maintains a robust supply chain to ensure high-quality ingredients, contributing to the development of new product directions in the tea beverage industry [5].