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夜经济激活新“夜”态
Zheng Quan Shi Bao· 2025-08-18 18:35
Core Insights - The concept of "night economy" refers to consumption activities such as leisure, entertainment, dining, and shopping that occur after dark, representing a modern economic form within urban settings [1] Group 1: Importance of Night Economy - Increasing consumer demand is evident as diverse consumption scenarios emerge, enhancing the quality of life and providing emotional satisfaction for urban workers and young people [2] - The night economy showcases a city's soft power, with vibrant nightlife reflecting its charm, openness, and inclusivity, contributing to tourism and cultural branding [2] - Innovative business models are being developed, such as AR/VR experiences and night tours, promoting the integration of culture, tourism, commerce, and technology [2] - The night economy acts as a strong driver for economic growth by activating market resources and expanding domestic demand through extended consumption hours [2] Group 2: Challenges and Considerations - The development of the night economy presents challenges such as public safety concerns, environmental protection issues, and market competition problems [3] - Issues like increased crime rates in crowded areas, waste management challenges, and lack of innovation in certain regions can hinder market development [3] - Despite these challenges, the benefits of the night economy, including urban vitality and cultural brand enhancement, outweigh the drawbacks, making it a crucial component for high-quality economic development [3]
【人间烟火】 夜经济激活新“夜”态
Zheng Quan Shi Bao· 2025-08-18 18:23
Core Viewpoint - The "night economy" is a significant aspect of urban economic activity, encompassing leisure, entertainment, dining, and shopping that occurs after dark, reflecting a modern economic form in cities [1][2][3] Group 1: Importance of Night Economy - The night economy accounts for 60% of urban consumption in China, with large shopping malls generating over half of their daily revenue between 6 PM and 10 PM, highlighting its role as a vital economic driver [1] - The increasing consumer demand for diverse experiences, from street food to cultural activities, indicates a shift towards higher living standards and quality of life [1][2] - The night economy showcases a city's soft power, enhancing its charm, openness, and inclusivity through unique nighttime attractions like night markets and cultural events [2] Group 2: Innovation and Economic Growth - Innovative business models are emerging in the night economy, such as AR/VR experiences and nighttime museum tours, promoting a blend of culture, tourism, commerce, and technology [2] - The night economy stimulates economic growth by extending consumption hours and boosting domestic demand, thereby revitalizing market resources and expanding commercial scale [2][3] Group 3: Challenges and Management - While the night economy serves as a new engine for consumption and growth, it also poses challenges such as public safety concerns, environmental issues, and market competition [2] - Issues like increased crime rates in crowded areas, waste management challenges, and the risk of homogenous competition highlight the need for effective urban governance and market management [2][3] Group 4: Overall Impact - The benefits of the night economy outweigh its drawbacks, as it enhances urban vitality, cultural branding, and economic growth, representing a crucial point of innovation in modern urban economic systems [3]
暑期过半:多地热门景区门票连日售罄,游客“怕晒又爱玩”推动夜经济升温
Yang Shi Wang· 2025-08-06 03:08
暑期过半,国内多地出行热度持续高涨。 近日,智通财经实地探访发现,高温和台风都未影响"暑期亲子大军"的出游计划,上海多个热门景区景点游人如织、摩肩接踵。 美团旅行的报告显示,暑期作为全年出游高峰,7月以来,平台首页"酒店住宿"搜索量同比增长48%,"机票"搜索量增长99%,"旅游团"搜索量增 长42%,"周边游"搜索量增长48%。 人头攒动,多地热门景区门票连日售罄 日前,智通财经在上海自然博物馆看到,即便受台风影响,下着暴雨,11:00的上海自然博物馆游客人次已超过3000,馆内人头攒动。 截至当日14:30,上海自然博物馆的游客人次已达4800,接近限流人次数量。 上海自然博物馆入口检票处。(本文图片均由智通财经记者 唐莹莹 摄) 据了解,今年暑期,上海海昌海洋公园为生日游客专设惠民礼遇,以景区热度带动周边酒店、餐饮及休闲消费生态。配套的三大乐园酒店自6月13 日起预订即呈火爆态势,周末房源更是一房难求。 智通财经从上海海昌海洋公园获得的信息显示,从暑期订单看,北京、福建、广东等地客源尤为突出;伴随上海入境游升温,日、韩、泰国等国 际游客数量亦显著增长。其中,奥特曼主题酒店依托全国首个奥特曼主题娱乐区,暑 ...
“黄金4小时”点亮夏夜活力 文旅夜经济持续升温
Xin Hua Cai Jing· 2025-07-31 06:23
新华财经北京7月31日电(记者丁雅雯、李唐宁)随着高温天气持续,"夜经济"热度不断攀升,其中18 时至22时的夜间"黄金4小时"正成为文旅消费的强劲新增量,点亮了夏夜活力。 美团旅行数据显示,7月,"夜游"相关搜索量和评论量环比上月均增长100%左右,且每逢周末就会迎来 搜索小高峰,"珠江夜游""钱塘江夜游""长江夜游""黄浦江夜游"等活动均为搜索热词。与此同时,更具 文化内涵的小众夜游活动也异军突起。7月,"博物馆夜游"关键词搜索热度环比增长近200%。上海博物 馆"金字塔之巅:古埃及文明大展"自7月起加开夜场至晚上9点,闭展前更将推出"不眠夜"体验。河南洛 阳古墓博物馆则创新推出沉浸式夜游演绎,邀请游客开启"古墓探秘"之旅。 美团旅行数据显示,"夜游族"年龄分布均衡,各年龄段人群均热衷参与,其中30岁以下用户占比最高, 达27.1%。旅游休闲活动正从白昼延伸至夜晚,18时至22时已成为高活跃度的"黄金4小时"。 夜间旅游的蓬勃发展,有效拓展了旅游时空边界,极大丰富了旅游业态,并激发了社会投资和供给创 新。中国旅游研究院院长戴斌指出,夜间旅游从小到大、由点到面,已经成为独具中国特色的国际旅游 目的地建设体系 ...
夏日消费热潮涌动 “夜经济”升温激发城市新活力
Zheng Quan Ri Bao· 2025-07-30 17:05
Group 1 - The domestic consumption market is showing characteristics of day-night interaction and diverse forms of coexistence, with "night tourism" related search and comment volumes increasing by around 100% since July [1] - From July 1 to July 21, the number of night orders in 127 cities increased by over 100% month-on-month, with cities like Luohe, Baotou, and Shuo Zhou experiencing growth rates exceeding 200% [1] - The peak hours for night economy activities are identified as 6 PM to 10 PM, with demands for tourism, leisure, and dining shopping being released during this period [1] Group 2 - The trend of night consumption is not only reflected in traditional night tours but also in the emergence of diverse and culturally rich night consumption scenarios, with "museum night tours" search heat increasing by nearly 200% [2] - Scenic spots are extending their operating hours and enhancing attractions through light shows and performances, leading to a nearly 230% increase in "scenic night tours" search heat from July 1 to July 29 [2] - The success of night consumption is attributed to collaborative efforts, with initiatives like "Exciting Night Shanghai" launched to support the development of night economy landmarks [2] Group 3 - Shenzhen is leveraging the Guangdong-Hong Kong-Macao Greater Bay Area to promote cross-border night economy, with night passenger flow at the Shenzhen-Hong Kong port increasing by 18% year-on-year [3] - The rise of night tourism extends business hours for merchants and enhances consumer engagement through innovative "culture + scene" models [3] - The focus on developing a sustainable "night economy" ecosystem includes deepening the integration of culture, commerce, and tourism, optimizing urban services, and promoting cross-regional resource coordination [3] Group 4 - The rise of summer "night economy" reflects an upgrade in consumer demand and indicates a deeper extension of urban economic vitality [4] - The acceleration of cultural and commercial tourism integration, along with improved supporting services, positions night consumption as a key driver for domestic demand, employment, and cultural heritage [4]