Summary of Haier Smart Home Conference Call Company Overview - **Company**: Haier Smart Home - **Date**: September 26, 2025 Key Points Industry Performance - **Domestic Market Growth**: Haier Smart Home reported a strong performance in the domestic market with an overall revenue growth of 10% in the first half of 2025. The Casarte brand grew by 21% and the RED brand by 17% due to inventory management and digital marketing transformations [2][3][4] - **International Market Challenges**: Despite facing high inflation and interest rates in the U.S. market, Haier achieved a 2% revenue growth, outperforming peers who experienced a decline of 2% [2][3] - **Emerging Markets Growth**: Revenue from emerging markets such as South Asia, Southeast Asia, and the Middle East and Africa grew by 33%, 18%, and over 60%, respectively, with revenue share increasing by more than 5 percentage points year-on-year [2][3] Financial Performance - **Profit Growth**: The company reported a profit growth of nearly 16% in the first half of 2025, with the second quarter exceeding expectations [3] - **Sales Performance**: The air conditioning business showed exceptional performance with retail sales increasing over 40% year-on-year in the first half, and approximately 20% in August [2][3][7] Brand and Product Strategy - **Casarte Brand Recovery**: The Casarte brand returned to a healthy growth trajectory, with online sales increasing by about 40% in the first half of 2025, raising its online sales share by approximately 5 percentage points [2][9] - **Product Innovation**: New product launches, such as a 20 kg heat pump washer-dryer, have significantly driven market demand [9] European Market Focus - **Revenue Target**: Haier aims to increase its white goods revenue in Europe to €3 billion, targeting a median profit margin [4][12] - **Market Share Improvement**: The company has increased its market share in Europe by 0.8 percentage points, with a focus on improving operational efficiency through local team integration [11][12] Future Outlook - **2025 Revenue and Profit Goals**: Haier aims for mid-to-high single-digit revenue growth and double-digit profit growth in 2025, supported by enhanced competitiveness and shareholder value initiatives [4][16] - **Market Conditions**: Anticipated U.S. dollar interest rate cuts are expected to stimulate real estate demand, positively impacting industry demand [17] Inventory and Supply Chain Management - **Inventory Levels**: The company reported a reduction in domestic inventory by over ¥3 billion in the first half of the year, maintaining a balanced inventory level [8] - **Localization Strategy**: Haier is focusing on local production in emerging markets, with significant local sourcing in its Mexico factory [14][15] Additional Insights - **Impact of Currency Reserves**: Foreign exchange reserves have a limited impact on operations as funds are primarily held locally [13] - **Pricing Strategy**: Price increases of approximately 2% were implemented in the first half of the year, with potential for further increases in the second half [13] This summary encapsulates the key insights and data from the Haier Smart Home conference call, highlighting the company's performance, strategic initiatives, and future outlook in the context of the current market environment.

Core Insights - Haier Smart Home reported a revenue of 156.49 billion yuan for the first half of 2025, representing a year-on-year growth of 10.22% [1] - The net profit attributable to shareholders reached 12.03 billion yuan, with a year-on-year increase of 15.59% [1] Domestic Market Performance - Revenue from the domestic market grew by 8.8% [1] - The Casarte brand saw revenue growth exceeding 20% [1] - The Leader brand experienced revenue growth of over 15% [1] International Market Performance - Revenue from overseas markets increased by 11.7% [1] - In the U.S. and Europe, the white goods and HVAC sectors outperformed the industry [1] - Emerging markets showed significant growth: South Asia up 32%, Southeast Asia up 18%, and the Middle East and Africa up 66% [1] Business Segment Performance - Revenue from air energy solutions grew by 12.8% [1] - Household laundry solutions increased by 7.6% [1] - Whole-home water solutions saw a growth of 20.8% [1] - Revenue from household food preservation and cooking solutions, including refrigerators/freezers and kitchen appliances, grew by 4.2% and 2.0% respectively [1]

Investment Rating - The report maintains a "Buy" rating for Haier Smart Home, with a projected P/E ratio of 11/10/9X for the upcoming years [9]. Core Views - The company's Q1 performance slightly exceeded expectations, driven by domestic subsidies and resilient contributions from emerging markets, alongside the effectiveness of digital transformation in cost reduction and efficiency improvement [6][8]. - Revenue for Q1 reached 79.118 billion yuan, representing a year-on-year increase of 10.06%, while net profit attributable to the parent company was 5.487 billion yuan, up 15.09% year-on-year [8]. Revenue Analysis - Domestic sales supported by national subsidies and flexible contributions from emerging markets, with Q1 domestic and foreign sales growing by 7.8% and 12.6% year-on-year, respectively [8]. - Emerging markets showed significant growth, with North America, Europe, Middle East & Africa, South Asia, Southeast Asia experiencing year-on-year growth rates of approximately 0%, +30%, +50%, +30%, and +20%, respectively [8]. - The Casarte brand continued to perform well, with a year-on-year growth of over 20% in Q1 [8]. Profitability - The gross margin for Q1 was 25.4%, a slight increase of 0.1 percentage points year-on-year, while the net profit margin was 6.93%, up 0.3 percentage points year-on-year [8]. - Cost reduction and efficiency improvements were attributed to supply chain optimization and digital transformation, leading to better gross and expense ratios [8]. Financial Forecast - The report maintains previous profit forecasts, projecting revenues of 304.093 billion yuan, 316.502 billion yuan, and 327.129 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 6.3%, 4.1%, and 3.4% [8]. - Net profit attributable to the parent company is expected to reach 21.254 billion yuan, 23.346 billion yuan, and 24.804 billion yuan for the same years, reflecting year-on-year growth rates of 13.4%, 9.8%, and 6.2% [8]. Shareholding Plan - The company announced a shareholding plan for 2025, targeting a scale of 757 million yuan, aimed at certain directors, senior management, and core technical personnel, with performance targets set for ROE exceeding 17.7% for 2025-2026 [8].

Investment Rating - The investment rating for Haier Smart Home is "Buy" with a target price not specified [5] Core Views - The company reported a strong Q1 performance with revenue of 79.12 billion yuan, a year-on-year increase of 10.1%, and a net profit of 5.49 billion yuan, up 15.1% year-on-year [1] - The digital transformation efforts are yielding positive results, with gross margin improving to 25.4%, and net profit margin reaching 6.9%, an increase of 0.3 percentage points year-on-year [2] - The company is expanding its market share domestically and internationally, with significant growth in emerging markets, particularly in South Asia, Southeast Asia, and the Middle East and Africa [1][2] Summary by Sections Financial Performance - In Q1, Haier achieved a revenue of 79.12 billion yuan, a 10.1% increase year-on-year, and a net profit of 5.49 billion yuan, reflecting a 15.1% growth [1] - The gross margin increased by 0.1 percentage points to 25.4%, while the net profit margin improved to 6.9% [2] - The company generated a net cash flow from operating activities of 2.28 billion yuan, a 15% increase year-on-year, indicating strong cash flow generation capabilities [2] Market Position and Strategy - Haier is enhancing its competitive position through digital inventory models and brand diversification, with the Casarte brand growing over 20% [1] - The company is focusing on high-end brand strategies in overseas markets, achieving double-digit growth in the U.S. high-end segment and significant revenue increases in emerging markets [1][2] - The company plans to increase its self-sufficiency in core manufacturing capabilities and expand its global presence through acquisitions and capacity expansion [3] Financial Projections - Expected net profits for 2025-2027 are projected at 21.39 billion yuan, 24.11 billion yuan, and 26.64 billion yuan, respectively, with corresponding P/E ratios of 10.9x, 9.7x, and 8.7x [3][4]