Core Viewpoint - The company reported strong financial performance in H1 2025, with revenue and net profit exceeding expectations, driven by domestic sales benefiting from national subsidies and resilient contributions from emerging markets [1][2][7]. Financial Performance - Q2 revenue reached 77.376 billion yuan, a year-on-year increase of 10.39%, with net profit attributable to shareholders at 6.546 billion yuan, up 16.02% year-on-year [1]. - H1 revenue totaled 156.494 billion yuan, reflecting a 10.22% year-on-year growth, while net profit attributable to shareholders was 12.033 billion yuan, increasing by 15.59% year-on-year [1]. Revenue Analysis - Domestic sales grew by 9% and international sales by 12% in H1, with Q2 showing domestic sales up 10% and international sales up 11% [2]. - By region, H1 revenue growth in North America, Europe, South Asia, Southeast Asia, and the Middle East/Africa was 2%, 24%, 32%, 18%, and 65% respectively, indicating strong performance in emerging markets [2]. - By product, revenue growth in H1 was 4% for the refrigeration industry, 13% for air energy solutions, 2% for kitchen appliances, 8% for personal care, and 21% for water industry, with air energy solutions and water industry leading the growth [2]. Profitability Analysis - Q2 gross margin was 28.4%, up 0.1 percentage points year-on-year, and net margin was 8.9%, up 0.5 percentage points year-on-year [4]. - The company benefited from cost reduction and efficiency improvements through digital transformation, optimizing gross margin and sales expense ratio [4]. Other Key Points - As of the end of the reporting period, contract liabilities stood at 5.711 billion yuan, indicating sufficient remaining resources [5]. - The company announced its first interim dividend, proposing a payout of 2.69 yuan per 10 shares, corresponding to a dividend rate of approximately 20.8% [6]. Investment Outlook - The company is expected to continue benefiting from domestic subsidies and resilient contributions from emerging markets, with digital transformation enhancing cost efficiency [7]. - Revenue forecasts for 2025-2027 are adjusted to 306.945 billion yuan, 322.677 billion yuan, and 336.352 billion yuan, with year-on-year growth rates of 7.3%, 5.1%, and 4.2% respectively [7]. - Net profit forecasts for the same period are 21.401 billion yuan, 23.837 billion yuan, and 25.597 billion yuan, with year-on-year growth rates of 14.2%, 11.4%, and 7.4% respectively [7].

Investment Rating - The report assigns a "Buy-A" rating to Haier Smart Home (600690.SH) for its promising future and low valuation [1][5]. Core Views - The company reported strong performance in its 2025 mid-year results, with total revenue of 156.49 billion yuan, a year-on-year increase of 10.22%, and a net profit attributable to shareholders of 12.03 billion yuan, up 15.59% year-on-year [2]. - Domestic sales showed resilience with an 8.8% year-on-year revenue growth, while international sales in emerging markets grew at a remarkable rate of 11.7% [2]. - The company is expected to continue enhancing its multi-brand strategy domestically and strengthen localization efforts in overseas markets to improve cost efficiency [2]. Financial Performance - For the first half of 2025, the revenue from the refrigeration segment was 42.85 billion yuan (up 4.2% YoY), kitchen appliances revenue was 20.67 billion yuan (up 2.0% YoY), laundry care revenue was 32.01 billion yuan (up 7.6% YoY), and air energy solutions revenue was 32.98 billion yuan (up 12.8% YoY) [3]. - The fastest growth was seen in the water segment, which achieved a revenue of 9.79 billion yuan, reflecting a 20.8% year-on-year increase [3]. - The company's gross margin for the first half of 2025 was 26.9%, a slight increase of 0.1 percentage points year-on-year, supported by cost control in the domestic market and a high-end brand strategy in overseas markets [4]. Future Projections - The report forecasts net profits for 2025, 2026, and 2027 to be 21.52 billion yuan, 23.78 billion yuan, and 26.43 billion yuan, respectively, with year-on-year growth rates of 14.8%, 10.5%, and 11.1% [5]. - Earnings per share (EPS) are projected to be 2.29 yuan, 2.53 yuan, and 2.82 yuan for the same years, with corresponding price-to-earnings (P/E) ratios of 11.3, 10.2, and 9.2 [5].

Core Viewpoint - The three major white goods companies, Midea Group, Haier Smart Home, and Gree Electric Appliances, have reported their semi-annual results for 2025, showcasing varied performance in revenue and net profit growth, with Midea leading significantly in both metrics [1][2][3]. Revenue and Profit Performance - Midea Group reported revenue of 251.12 billion yuan, a year-on-year increase of 15.58%, and a net profit of 26.01 billion yuan, up 25.04% [1][8]. - Haier Smart Home achieved revenue of 156.49 billion yuan, growing 10.22%, with a net profit of 12.03 billion yuan, reflecting a 15.59% increase [1][10]. - Gree Electric Appliances experienced a revenue decline to 97.32 billion yuan, down 2.46%, while net profit grew slightly to 14.43 billion yuan, up 1.95% [1][14]. Market Trends and Dynamics - The domestic home appliance market (excluding 3C products) reached a retail value of 453.7 billion yuan, growing 9.2% year-on-year, with significant growth in air conditioning and washing machine sectors [5][6]. - The air conditioning market saw retail sales of 38.45 million units, a 15.6% increase, while the retail scale reached 126.3 billion yuan, up 12.4% [5][6]. Company-Specific Insights - Midea Group's revenue and profit growth rates have not slowed despite its size, maintaining a consistent upward trend for four consecutive years [10][12]. - Haier Smart Home has shown stable growth without any year-on-year declines since 2021, with net profit growth consistently above 12% [12][10]. - Gree Electric Appliances has shown a noticeable decline in revenue growth since 2021, with a significant drop in its core air conditioning business, which traditionally contributes over 70% of its revenue [16][21][23]. Competitive Landscape - The competitive environment has intensified, with Midea and Haier gaining market share in the air conditioning sector, while Gree has seen a decline [22][24]. - Midea has implemented operational restructuring to enhance efficiency, while Gree is diversifying its product offerings beyond air conditioning [25][26]. - Haier is actively expanding its business through investments and acquisitions, indicating a strategic focus on growth through diversification [27][28]. Industry Challenges - The home appliance industry is facing challenges such as price competition and market saturation, leading to a need for companies to adapt their strategies to maintain market share [29].

Core Insights - Haier Smart Home and Gree Electric released their 2025 semi-annual performance reports, highlighting the operational status of the home appliance industry and market changes in the first half of the year [1] Company Performance Haier Smart Home - Achieved revenue of 1564.94 billion yuan, a year-on-year increase of 10.22%, with domestic market revenue growing by 8.8% and overseas market revenue increasing by 11.7% [2][3] - Net profit attributable to shareholders was 120.33 billion yuan, up 15.59% year-on-year [2][3] - Major business segments include food preservation and cooking solutions, laundry solutions, air and water solutions, and other businesses [2][7] Gree Electric - Reported revenue of 973.25 billion yuan, a decrease of 2.46% year-on-year, while net profit attributable to shareholders was 144.12 billion yuan, an increase of 1.95% [4][5] - The main business segments include consumer appliances, industrial products, and green energy [14] - Domestic sales revenue was 711.60 billion yuan, down 5.27%, while foreign sales revenue increased by 10.19% to 163.35 billion yuan [17][18] Market Position - Haier Smart Home has maintained its position as the world's largest home appliance brand in retail volume for 16 consecutive years, with significant brand presence [4] - Gree Electric leads the central air conditioning market with over 15% market share in sales scale [6] Industry Trends - The domestic home appliance market saw a retail value of 453.7 billion yuan in the first half of the year, growing by 9.2% year-on-year, driven by the "old-for-new" appliance policy [20] - The overseas market showed mixed results, with developed countries facing demand challenges due to high interest rates and inflation, while emerging markets exhibited growth [20] - The home appliance industry is expected to maintain steady growth, with ongoing product upgrades and a polarization of consumer demand between high-end and cost-effective products [21]

Core Insights - Haier Smart Home reported a revenue of 156.49 billion yuan for the first half of 2025, representing a year-on-year growth of 10.22% [1] - The net profit attributable to shareholders reached 12.03 billion yuan, with a year-on-year increase of 15.59% [1] Domestic Market Performance - Revenue from the domestic market grew by 8.8% [1] - The Casarte brand saw revenue growth exceeding 20% [1] - The Leader brand experienced revenue growth of over 15% [1] International Market Performance - Revenue from overseas markets increased by 11.7% [1] - In the U.S. and Europe, the white goods and HVAC sectors outperformed the industry [1] - Emerging markets showed significant growth: South Asia up 32%, Southeast Asia up 18%, and the Middle East and Africa up 66% [1] Business Segment Performance - Revenue from air energy solutions grew by 12.8% [1] - Household laundry solutions increased by 7.6% [1] - Whole-home water solutions saw a growth of 20.8% [1] - Revenue from household food preservation and cooking solutions, including refrigerators/freezers and kitchen appliances, grew by 4.2% and 2.0% respectively [1]

Investment Rating - The report maintains a "Buy" rating for Haier Smart Home, with a projected P/E ratio of 11/10/9X for the upcoming years [9]. Core Views - The company's Q1 performance slightly exceeded expectations, driven by domestic subsidies and resilient contributions from emerging markets, alongside the effectiveness of digital transformation in cost reduction and efficiency improvement [6][8]. - Revenue for Q1 reached 79.118 billion yuan, representing a year-on-year increase of 10.06%, while net profit attributable to the parent company was 5.487 billion yuan, up 15.09% year-on-year [8]. Revenue Analysis - Domestic sales supported by national subsidies and flexible contributions from emerging markets, with Q1 domestic and foreign sales growing by 7.8% and 12.6% year-on-year, respectively [8]. - Emerging markets showed significant growth, with North America, Europe, Middle East & Africa, South Asia, Southeast Asia experiencing year-on-year growth rates of approximately 0%, +30%, +50%, +30%, and +20%, respectively [8]. - The Casarte brand continued to perform well, with a year-on-year growth of over 20% in Q1 [8]. Profitability - The gross margin for Q1 was 25.4%, a slight increase of 0.1 percentage points year-on-year, while the net profit margin was 6.93%, up 0.3 percentage points year-on-year [8]. - Cost reduction and efficiency improvements were attributed to supply chain optimization and digital transformation, leading to better gross and expense ratios [8]. Financial Forecast - The report maintains previous profit forecasts, projecting revenues of 304.093 billion yuan, 316.502 billion yuan, and 327.129 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 6.3%, 4.1%, and 3.4% [8]. - Net profit attributable to the parent company is expected to reach 21.254 billion yuan, 23.346 billion yuan, and 24.804 billion yuan for the same years, reflecting year-on-year growth rates of 13.4%, 9.8%, and 6.2% [8]. Shareholding Plan - The company announced a shareholding plan for 2025, targeting a scale of 757 million yuan, aimed at certain directors, senior management, and core technical personnel, with performance targets set for ROE exceeding 17.7% for 2025-2026 [8].