作为聚会宴席上的"重头戏"，大闸蟹一直是电商平台紧抓的流量品类。多个电商平台已推出大闸蟹消费专区来吸引用户购买，促销蟹卡、大闸蟹礼盒。 北京商报记者丨何倩 中秋国庆"双节"来临，亲朋聚会增多，大闸蟹在电商平台热销。9月29日，北京商报记者从多家电商平台获悉，临近节假日，加之阳澄湖等重点产区大闸 蟹陆续上市，部分平台大闸蟹"双节"期间销量将较节前增长4—5倍，蟹卡GMV同比增长超三成。部分专业人士认为，9月消费市场呈现出强烈的节点属 性。投入全自动小件分拣、承包养殖基地、拓展原产地采购……一只大闸蟹从蟹塘到门店直到餐桌，背后也是一场供应链韧性的比拼。 作为聚会宴席上的"重头戏"，大闸蟹一直是电商平台紧抓的流量品类。多个电商平台已推出大闸蟹消费专区来吸引用户购买，促销蟹卡、大闸蟹礼盒。以 叮咚买菜为例，消费者购买两只鲜活黄河口盐田大闸蟹（母蟹）可享优惠，阳澄湖大闸蟹蟹卡则降价11—111元不等。 "黄河口大闸蟹表现尤为亮眼，节前销量已实现同比约2倍增长。"据叮咚买菜相关负责人预计，大闸蟹"双节"期间销量将较节前增长4—5倍，达到年内销 售最高峰。据了解，叮咚买菜还在挖掘传统产区外的特色地域大闸蟹系列，包括新疆的天 ...

Group 1 - The core viewpoint of the article highlights that Jian Shun Investment has conducted research on a listed company, Huijia Times, focusing on its product structure optimization and store upgrades [1] - Huijia Times has optimized its product structure to include over 90% of first-tier, second-tier brands, and local landmark products, similar to the product structure of Pang Dong Lai [1] - The company has upgraded its ready-to-eat food section, introduced specialized tanks for aquatic products, and launched a health upgrade series in the grain and oil section [1] Group 2 - The shopping environment and service experience have been improved by breaking the forced traffic flow design, widening aisles, adding customer rest areas, and setting up various convenience service facilities [1] - Since the reopening of the Beijing Road store on August 16, daily sales, customer traffic, and average transaction value have increased compared to the same period, although the impact on overall operating performance is minimal [1] - Huijia Times plans to implement its supermarket adjustment in two phases, with the first phase completed and the second phase currently in progress [1]