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人民财评:螃蟹是用来吃的 不是用来“炒”的
Ren Min Wang· 2025-10-25 11:14
Core Viewpoint - The market for hairy crabs in China is experiencing significant growth, but issues related to crab card redemption and quality are causing consumer dissatisfaction [1][2]. Group 1: Market Overview - The production of hairy crabs in China has been on the rise since 2016, reaching a historical high of over 7 billion crabs in 2023 [1]. - Crab cards, which are prepaid vouchers for purchasing crabs, have become popular among consumers for their convenience and the ability to secure sales for merchants [1]. Group 2: Consumer Issues - Consumers are facing difficulties in redeeming crab cards, with reports of delays and poor-quality crabs, including dead crabs and discrepancies in size [2]. - Some merchants are exceeding their operational capacity, leading to issues such as substandard products and misrepresentation of crab quality [2]. Group 3: Regulatory Recommendations - To address the market chaos surrounding crab cards, it is suggested to implement stronger regulations, including binding crab cards to actual crabs and requiring issuers to deposit a guarantee [3]. - The focus should be on ensuring that crab cards serve their intended purpose as a consumption voucher rather than becoming a speculative trading instrument [3].
螃蟹是用来吃的不是“炒”的
Ren Min Wang· 2025-10-24 12:51
Core Insights - The market for hairy crabs in China is experiencing significant growth, with production reaching a historical high of over 7 billion crabs in 2023, driven by expanding farming scales [1] - Crab cards, which are prepaid vouchers for purchasing crabs, have become popular but are facing issues such as difficulty in redemption and discrepancies in crab quality and size [2] - The misuse of crab cards has led to a shift from being a consumption certificate to a value medium, with some merchants engaging in speculative trading rather than actual sales of crabs [2] Group 1 - The crab card market is characterized by frequent consumer complaints regarding redemption difficulties and quality issues, including dead crabs and discrepancies in size [2] - The expansion of the crab card market has led to some merchants exceeding their operational capabilities, resulting in attempts to sell subpar products [2] - The ideal scenario of a win-win situation among merchants, consumers, and the crab card system is contingent upon the authenticity of the crab cards [1][2] Group 2 - To address the issues surrounding crab cards, it is essential to implement stronger regulations and improve consumer experience by eliminating capital games associated with crab cards [3] - Suggestions include binding crab cards to actual crabs through technological means and requiring issuers to deposit a guarantee to prevent misuse [3] - Effective regulation is necessary to protect consumer rights and ensure the healthy development of the hairy crab industry [3]
螃蟹是用来吃的,不是用来“炒”的
Ren Min Wang· 2025-10-24 01:56
Core Insights - The market for hairy crabs in China is experiencing significant growth, with production reaching a historical high of over 7 billion crabs in 2023, driven by expanding farming scales [1] - However, the crab card system, which was intended to facilitate sales and consumer convenience, is facing issues such as difficulty in redemption and quality concerns, leading to consumer dissatisfaction [2] - There is a need for regulatory measures to address the rampant issues surrounding crab cards, including the prevention of speculative trading and ensuring the authenticity of the products [3] Group 1: Market Overview - The hairy crab market has become a staple in Chinese households, with a continuous increase in production since 2016 [1] - Crab cards are categorized into model cards and cash cards, with model cards often being sold at a significant discount, leading to discrepancies in product quality [1] Group 2: Consumer Issues - Consumers report challenges in redeeming crab cards, with some experiencing delays of several years before successful redemption [2] - Quality complaints include receiving dead crabs, poor quality meat, and discrepancies in size compared to what was purchased [2] Group 3: Regulatory Recommendations - To improve the situation, it is suggested to implement technology that links crab cards to actual crabs to prevent the issuance of non-existent cards [3] - A proposal includes requiring crab card issuers to deposit a percentage of funds as a guarantee and to have third-party management of the funds to ensure accountability [3]
今秋第一批吃蟹的,成了大冤种?
36氪· 2025-10-14 10:43
Core Viewpoint - The article highlights the disappointing experiences of consumers purchasing hairy crabs this season, particularly focusing on issues related to product quality and the difficulties in redeeming crab cards, which have led to widespread dissatisfaction and complaints against brands like "Crab Lady" [5][10][36]. Group 1: Consumer Experience - Many consumers reported receiving crabs of poor quality, with issues such as empty shells, bitter taste, and unformed crab roe and fat [5][10][12]. - The brand "Crab Lady" has been particularly criticized, with customers finding the crabs they received to be lacking in meat and flavor, contrary to the advertised quality [10][12][36]. - Complaints about receiving dead crabs and discrepancies in weight have also been prevalent, further exacerbating consumer frustration [19][21][36]. Group 2: Redemption Issues - Consumers have faced significant challenges in redeeming crab cards, with many reporting that the redemption process is akin to a "battle," often encountering fully booked slots and unresponsive customer service [22][24]. - The disparity between the ease of purchasing crab cards and the difficulty of redeeming them has raised concerns about the business model of brands like "Crab Lady," which appears to prioritize sales over fulfillment [24][26]. - The article notes that the crab card system, while intended to manage supply and quality, has led to consumer losses due to unfulfilled orders and expired cards [26][29]. Group 3: Industry Complaints and Regulations - The article mentions that complaints regarding crab quality and redemption issues are not new, with a cumulative total of 5,459 complaints recorded on third-party platforms [35]. - "Crab Lady" has faced repeated scrutiny and was even suspended from the local crab industry association due to allegations of false advertising and quality issues [36][38]. - Regulatory measures have been introduced to address the sale of crab cards and ensure better consumer protection, including requirements for businesses to maintain a certain operational history and financial guarantees [39][40].
今秋第一批吃蟹的,成了大冤种?
虎嗅APP· 2025-10-13 09:44
Core Viewpoint - The article discusses the disappointing experiences of consumers purchasing live crabs and crab cards during the annual crab season, highlighting issues with product quality and redemption difficulties [4][5][6]. Group 1: Product Quality Issues - Many consumers reported receiving crabs of poor quality, including empty shells, bitter taste, and unformed crab roe and fat, which did not meet the advertised standards [7][8]. - Some consumers received dead crabs upon delivery, raising concerns about freshness and potential food safety risks [7][8]. - Complaints about weight discrepancies were also noted, with some consumers receiving less than what they paid for [8]. Group 2: Redemption Difficulties - The process of redeeming crab cards has been described as frustrating, with many consumers facing challenges in booking their orders due to fully booked slots and unresponsive customer service [10][11]. - The business model of selling crab cards, which is intended to manage supply and quality, has led to inefficiencies and consumer dissatisfaction, as many are unable to redeem their purchases in a timely manner [10][11]. - There are concerns that companies may profit from unredeemed cards, as a significant portion of consumers may not follow through with redemption, leading to potential financial gains for the sellers [12]. Group 3: Consumer Complaints and Industry Response - The article notes that complaints regarding crab quality and redemption issues are not new, with a cumulative total of 5,459 complaints recorded on third-party platforms [14]. - The brand "Crab Lady" has been frequently mentioned in complaints and has faced penalties from industry associations for practices such as false advertising and selling products with weight discrepancies [15][16]. - Regulatory measures have been introduced to address these issues, including standards for online crab card sales and penalties for non-compliance, aimed at improving the overall market environment [16][17].
今秋第一批吃蟹的,成了大冤种?
Hu Xiu· 2025-10-12 13:14
Core Insights - The annual crab season has begun, coinciding with the National Day and Mid-Autumn Festival, leading to increased consumer demand for hairy crabs [2] - Many consumers have reported disappointing experiences with crab quality, including issues such as empty shells, bitter taste, and dead crabs upon delivery [2][6][7] - The brand "Crab Lady" has faced significant consumer backlash, with complaints about the quality of their crabs not matching promotional claims [6][16] Group 1: Consumer Experience - Consumers have encountered poor quality crabs, with reports of empty shells and unformed crab roe, leading to dissatisfaction [6][7] - The experience of purchasing crab cards has been frustrating, with many consumers unable to redeem them due to high demand and limited availability [10][12] - Complaints about crab quality and service have been persistent, with a total of 5,459 complaints recorded on third-party platforms [16] Group 2: Brand Reputation - "Crab Lady" has been a frequent subject of complaints, previously facing penalties from industry associations for issues like false advertising and short weights [16][17] - The brand's sales model, which relies on pre-sale crab cards, has led to consumer frustration due to difficulties in redeeming these cards [10][13] - Regulatory measures have been introduced to address issues in the crab sales market, aiming to improve consumer protection and reduce fraudulent practices [19][20]
万吨阳澄湖大闸蟹上桌,有养户日入8万元
3 6 Ke· 2025-09-30 09:40
Core Insights - The harvest of Yangcheng Lake hairy crabs has begun, with expectations of higher yield and quality compared to previous years due to favorable weather conditions [1] - The total expected production for this year is approximately 10,350 tons, an increase from over 9,000 tons last year [1] - E-commerce platforms and supermarkets have already listed hairy crabs, with significant promotional activities underway [1][2] Production and Sales - The first batch of mature hairy crabs, around 2,000 tons, is expected to be available from late September to early October, followed by additional batches totaling approximately 6,000 tons in mid-October to mid-November, and 2,000 tons in late November to December [1] - A specific type of small hairy crab, known as "net bag crab," is gaining popularity, with wholesale prices at 28 yuan per 500 grams [2] - The price of hairy crabs is anticipated to be at least 10% lower than last year due to increased production [2] Market Dynamics - The sales of crab cards have surged, with some sellers reporting sales of over 80,000 yuan in a single day [3] - The demand for crab cards has increased significantly, with sales during the peak season rising 13 times compared to the same period last year [3] - Discounts and promotional strategies have intensified, with average discount rates for crab cards dropping to 68% of the listed price, compared to 75% last year [7] Pricing and Profitability - Despite increased sales volume, profit margins are declining, with reports of a 10% decrease in profitability compared to last year [6] - The average selling price of crab cards has decreased from around 600 yuan last year to 450 yuan this year, indicating a shift in consumer purchasing behavior [6] - Many businesses are experiencing pressure to lower prices due to heightened competition and changing consumer budgets, with some clients reducing their procurement budgets by approximately 20% [6][7] Future Outlook - Experts suggest that the increased production and aggressive pricing strategies may lead to further price reductions in the future [8] - There are concerns about potential pressure on redemption rates for crab cards if too many are sold initially [8]
大闸蟹卖爆了!电商销量增长超4倍,最快12小时到餐桌?
Bei Jing Shang Bao· 2025-09-29 13:20
Group 1 - The core focus of the article is on the surge in sales of hairy crabs on e-commerce platforms during the upcoming Mid-Autumn Festival and National Day holidays, with some platforms expecting sales to increase by 4-5 times compared to pre-holiday levels [2][6] - E-commerce platforms have launched special sections for hairy crab sales, offering promotions such as crab cards and gift boxes to attract consumers [2][6] - The sales of crab cards on platforms like "What Worth Buying" have seen a year-on-year increase of 37.13%, with specific products like the Yangcheng Lake crab gift box becoming popular choices for gifting [6] Group 2 - Logistics companies are enhancing their fresh food delivery capabilities, with SF Express launching an intelligent express transfer center specifically for hairy crabs, increasing capacity by 100% compared to 2024 [7] - JD Supermarket has established a strategic partnership to create a crab base, aiming for an annual production of over 500,000 pounds of crabs [6][7] - The unique consumption patterns in September are attributed to the upcoming holidays, with increased demand for gifting and seasonal purchases, leading to an overall 20% increase in inventory for fresh e-commerce platforms [7][8] Group 3 - Travel-related products have seen a significant increase in sales, with smart luggage sales on JD platform growing over 10 times year-on-year, particularly in regions like Guangdong, Shanghai, and Beijing [8] - Women's clothing, especially autumn apparel, has become a major focus for purchases, with a year-on-year GMV increase of 96.58% for categories like trench coats and knitwear [8] - The demand for outdoor gear and travel convenience items, such as clothing and skincare storage bags, has also risen, with a 31.05% increase in popularity [8]
“什么值得买”发布9月消费关键词:礼赠、换季、家装
Xin Hua Cai Jing· 2025-09-29 12:00
Group 1: Consumer Trends in September - The consumption platform "What is Worth Buying" reported key consumption trends for September, highlighting the themes of gifting, seasonal change, and home decoration [1] - The gifting market is experiencing diversification, with traditional food items and health products gaining popularity. The GMV of crab cards increased by 37.13% year-on-year, while health monitoring tools like smartwatches and blood glucose meters saw GMV growth of 34.96% and 39.07%, respectively [1] - Gold remains a strong gifting choice, with GMV for brands like Zhou Dashing, Lao Miao Gold, and China Gold increasing by 55.03%, 39.14%, and 18.42%, respectively. The search volume for Lao Pu Gold rose by 40.13% year-on-year, indicating its appeal to younger consumers [1] Group 2: Seasonal and Outdoor Consumption - As temperatures dropped and holidays approached, consumer demand shifted towards seasonal clothing and travel, driving growth in apparel, sports, and skincare categories. Women's clothing GMV surged by 96.58%, with autumn items like trench coats and sweatshirts leading sales [2] - The popularity of sports consumption is rising, with indoor and outdoor activities both thriving. The GMV for Pilates-related products increased by 22.75%, while yoga mats saw a remarkable growth of 142.83% year-on-year [2] - Outdoor activities like hiking and jogging maintained their popularity, with GMV for quick-dry clothing and windbreakers growing by 65.69% and 11.05%, respectively [2] Group 3: Home Decoration and Smart Home Trends - September marked a peak in home decoration consumption, coinciding with the back-to-school season and increased home office needs. Health and environmental concerns are top priorities for consumers, with GMV for formaldehyde-free products and detection devices rising by 31.23% [3] - There is a significant demand for smart home appliances and bathroom upgrades, with GMV for "whole-home smart" products increasing by 84.89% and robotic vacuum cleaners by 14.47% [3] - Soft furnishings also saw a surge in demand, with GMV for items like chairs and curtains growing by 45.21% and 12.37%, respectively. Storage furniture for small spaces is also on the rise, reflecting a trend towards budget-conscious, value-driven purchases [3]
大闸蟹电商销量增长超4倍 节日消费考验供应链韧性
Bei Jing Shang Bao· 2025-09-29 10:41
Core Insights - The upcoming Mid-Autumn Festival and National Day are driving a significant increase in sales of hairy crabs on e-commerce platforms, with some platforms expecting sales to grow by 4-5 times compared to pre-holiday levels [1][5] - The crab card GMV has seen a year-on-year increase of over 30%, indicating strong consumer demand [1] - E-commerce platforms are enhancing their supply chain capabilities, including automatic sorting systems and partnerships with local farms to ensure a steady supply of crabs [5] E-commerce Performance - The Yellow River hairy crab has shown remarkable performance, with pre-holiday sales achieving approximately 2 times year-on-year growth [5] - Platforms like Dingdong Maicai are exploring unique regional crab varieties beyond traditional sources, such as crabs from Xinjiang and Shandong [5] - The GMV for crab cards on the "What Worth Buying" platform has increased by 37.13%, with specific crab gift boxes becoming popular choices for consumers [5] Supply Chain and Logistics - E-commerce platforms are establishing strategic partnerships with local agricultural authorities to secure crab supplies, with JD Supermarket planning to produce over 500,000 pounds of crabs annually from its new base [5] - Logistics companies are enhancing their capabilities, with SF Express launching a dedicated smart express center for hairy crabs, increasing capacity by 100% compared to 2024 [5] - A tiered delivery system has been implemented by Yonghui, allowing for rapid delivery within 12 hours in key cities [7] Consumer Trends - The September consumer market is characterized by strong seasonal demand, with consumers preparing for the upcoming holidays and engaging in gift-giving and seasonal purchases [7] - Other categories, such as leisure snacks and outdoor gear, are also experiencing increased sales, with smart luggage sales on JD platform growing over 10 times year-on-year [7] - Women's clothing is a major focus for autumn purchases, with GMV for this category increasing by 96.58% on the "What Worth Buying" platform [8]