Core Insights - OpenAI has launched a new shopping feature called "Instant Checkout" for ChatGPT, allowing users to complete the entire shopping process within the chat interface, from product recommendations to payment [1][2] - This development is seen as a potential disruption to traditional e-commerce platforms like Amazon and Google, as it redefines the shopping experience by integrating AI with e-commerce [1][7] Group 1: Shopping Functionality - The new feature enables users to receive personalized product recommendations and complete purchases without leaving the ChatGPT interface, thus closing the loop from "recommendation" to "transaction" [2] - Users can ask questions like "best running shoes under $100" and receive relevant product suggestions, with the option to purchase directly through ChatGPT if the product supports Instant Checkout [2][3] - Payment options for ChatGPT subscribers include using their account's bank card or other quick payment methods, while order fulfillment is managed by the merchants' existing systems [2] Group 2: Market Positioning - The products available for purchase through ChatGPT currently include items from the Etsy platform and over a million Shopify merchants, including well-known brands like Glossier and SKIMS [3] - Unlike traditional e-commerce platforms that rely on keyword searches, ChatGPT allows users to express vague needs, which the AI can recognize and respond to with proactive recommendations, thus implementing a "product finds user" approach [5] - OpenAI aims to position ChatGPT as a "digital personal shopping assistant" that connects users with a wide range of external merchants while ensuring that product search results are generated based on relevance rather than sponsorship [5][6] Group 3: Implications for E-commerce - The introduction of Instant Checkout may challenge the traditional traffic control held by platforms like Amazon, as users can complete their shopping directly within ChatGPT [7] - OpenAI emphasizes that this launch is just the beginning, suggesting that AI will play a crucial role in how consumers discover, decide, and purchase products in the future [7]

此前，ChatGPT可能会在聊天中给用户一些购物建议或推荐，但用户需要自己去电商平台下 单。而现在，从产品推荐到下单支付，整个购物流程都可以在ChatGPT的聊天界面内直接完 成。 这无疑打开了AI与电商结合的新格局，不少声音指出这将冲击亚马逊、谷歌传统电商地位，而 OpenAI则称这"仅仅是开始"。 实现从"推荐"到"交易"闭环 已经坐拥周活7亿的OpenAI，早已布局电商场景。今年4月底，OpenAI就宣布在ChatGPT中内 置购物功能。用户可以通过自然对话获取个性化商品推荐，系统会同步展示产品图像、定价详 情与用户真实评价，并提供跳转链接。 不过，当时用户仍需要跳转到亚马逊、沃尔玛、eBay等美国主流电商平台购买页面完成交易。 当前的升级，实现了从"推荐"到"交易"的闭环。用户不再需要跳转外部链接，可直接在 ChatGPT内完成购物结账。 当有人提出购物问题，例如"100 美元以下最好的跑鞋"或"给陶瓷爱好者的礼物"， ChatGPT 会显示网络上最相关的产品。如果商品支持即时结账，用户只需点击"购买"，确认订单、配送 和付款详情，即可完成购买，无需离开聊天界面。 当地时间9月29日，OpenAI正式 ...

实现从"推荐"到"交易"闭环 已经坐拥周活7亿的OpenAI，早已布局电商场景。今年4月底，OpenAI就宣布在ChatGPT中内置购物功 能。用户可以通过自然对话获取个性化商品推荐，系统会同步展示产品图像、定价详情与用户真实评 价，并提供跳转链接。 不过，当时用户仍需要跳转到亚马逊、沃尔玛、eBay等美国主流电商平台购买页面完成交易。 当前的升级，实现了从"推荐"到"交易"的闭环。用户不再需要跳转外部链接，可直接在ChatGPT内完成 购物结账。 当有人提出购物问题，例如"100 美元以下最好的跑鞋"或"给陶瓷爱好者的礼物"， ChatGPT 会显示网络 上最相关的产品。如果商品支持即时结账，用户只需点击"购买"，确认订单、配送和付款详情，即可完 成购买，无需离开聊天界面。 21世纪经济报道记者 叶红梅 当地时间9月29日，OpenAI正式宣布为ChatGPT推出名为"即时结账"（Instant Checkout）的购物功能。 此前，ChatGPT可能会在聊天中给用户一些购物建议或推荐，但用户需要自己去电商平台下单。而现 在，从产品推荐到下单支付，整个购物流程都可以在ChatGPT的聊天界面内直接完成。 这 ...

Core Insights - OpenAI has launched a new feature called "Instant Checkout," allowing users to purchase items directly through the ChatGPT chatbot without redirecting to third-party platforms [3][6] - Initially, this feature is available only for single-item purchases from sellers on the Etsy platform in the U.S., with plans to expand to over a million Shopify merchants in the future [3][6] - The stock market reacted positively, with Etsy's stock rising nearly 16% and Shopify's stock increasing over 6% following the announcement [3] Group 1: Feature Details - "Instant Checkout" enables users to complete purchases directly within ChatGPT, enhancing the shopping experience by eliminating the need to visit external websites [4][6] - OpenAI's product lead, Michelle Fradin, indicated that the company aims to optimize this feature further by adding multi-item cart functionality and expanding service coverage [4] - The technology behind "Instant Checkout" is supported by OpenAI's proprietary "Agent Commerce Protocol," developed in collaboration with fintech company Stripe [4] Group 2: User Engagement and Market Potential - As of August, ChatGPT has surpassed 700 million weekly active users, with a significant portion of user inquiries related to shopping and business [5] - The feature is available to all ChatGPT users in the U.S., including Plus, Pro, and free users, facilitating a seamless checkout process for those who have linked their credit cards [5] - OpenAI aims to help users efficiently complete their shopping processes while assisting merchants and developers in converting conversations into actual orders [5]

新官上任三把火，自从 OpenAI 应用部门 CEO Fidji Simo 上岗之后，动作也是接连不断。 之前就有消息传出， Fidji Simo 正在组建新团队，准备给 ChatGPT 引入广告业务，新团队负责人更是要全面操盘 OpenAI 的盈利大计，广告也好订阅也 罢，反正就是要把钱赚到位。 而从今天开始， OpenAI 的商业化野心往前迈出了一大步，你将有机会直接在 ChatGPT 里购物了。 简单来说，OpenAI 推出了一个叫「即时结账（Instant Checkout）」的功能，用户可以边聊天边下单，而无需跳转到其它电商购物平台。 那用户在 ChatGPT 里具体要怎么购物呢？ 据悉，当你在手机上输入「100 美元以内的陶瓷乔迁礼物」，ChatGPT 会立刻生成商品清单，配上图片、价格以及 Etsy 的购买链接。 点开商品页面，选好餐具的规格，看到对应的售价和税费明细，填写支付和地址信息，点击「支付 Etsy」就能下单。 支付方式也一应俱全，Apple Pay、Google Pay 或者 Link 都能用，订单确认、配送详情、售后支持信息同样直接显示在 ChatGPT 内，追踪订单也都能省 不少 ...