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加大直采力度,开辟绿色通道,强化流量扶持——电商平台助外贸企业拓内销
Xin Hua Wang· 2025-08-12 05:55
Core Viewpoint - The international trade environment has become increasingly complex, impacting China's foreign trade enterprises significantly due to tariff changes. The government and major e-commerce platforms are actively supporting these enterprises in expanding domestic sales channels to stabilize foreign trade and boost consumption [1]. Group 1: Government and E-commerce Initiatives - The Ministry of Commerce is facilitating foreign trade enterprises to shift towards domestic sales through the "Foreign Trade Quality Products China Tour" initiative [1]. - JD.com announced a support plan for export-to-domestic sales, committing to purchase no less than 200 billion yuan worth of products from foreign trade enterprises over the next year [1]. - Alibaba's Taobao and Tmall have launched the "Foreign Trade Selection" initiative, targeting at least 10,000 foreign trade merchants and 100,000 foreign goods to assist in their transition to domestic markets [2]. Group 2: Challenges Faced by Foreign Trade Enterprises - Many foreign trade enterprises, despite having strong production capabilities and quality products, face challenges in entering the domestic market due to unfamiliarity and lack of operational experience [2]. - Zhuhai Jindao Electric's foreign sales account for 60% of its revenue, with over half coming from the U.S. market, but it is currently facing severe challenges due to U.S. tariff policies, resulting in significant inventory buildup [1]. Group 3: E-commerce Platform Support Measures - JD.com is providing comprehensive support, including direct procurement, dedicated training, and marketing resources to help foreign trade merchants quickly expand into the domestic market [2]. - Taobao and Tmall are implementing a "Taobao Foreign Trade Week" to identify and promote quality foreign products that meet domestic consumer demand, alongside providing logistical support [3]. - Pinduoduo has announced a "100 billion support" plan to assist cross-border small and medium-sized enterprises in stabilizing production and reducing costs [3]. Group 4: Data and Impact - As of April 23, 15 major e-commerce platforms have introduced various measures, including direct procurement and green channels, with over 200 trade matching events conducted this year [4]. - Nine e-commerce platforms have opened green channels for entry, and six have established domestic sales zones, connecting over 6,000 foreign trade enterprises [4].
★对接渠道与商业模式转型两手抓 外贸企业出口转内销破局
Zhong Guo Zheng Quan Bao· 2025-07-03 01:56
Core Viewpoint - The article discusses the challenges and strategies of foreign trade enterprises in transitioning from export to domestic sales, emphasizing the need for long-term planning and structural adjustments to enhance resilience against risks in the domestic market [1][4]. Group 1: Challenges in Transitioning - Foreign trade enterprises face significant challenges in connecting with domestic sales channels, which include both online and offline platforms, as well as B2B and B2C interactions [1][4]. - The shift from export to domestic sales requires adjustments in supply chain and production models, as domestic orders tend to be smaller and more fragmented compared to large export orders [4][6]. - Companies like Jin Dao Electric and Today Food have experienced inventory buildup due to external factors such as tariffs, prompting them to accelerate their domestic market strategies [2][3]. Group 2: Strategies for Market Entry - Major retail platforms like Yonghui Supermarket and e-commerce giants like JD and Meituan are actively facilitating the entry of foreign trade products into the domestic market through initiatives like "green channels" [1][2][4]. - The "破浪计划" (Breaking Waves Plan) initiated by Baidu aims to assist businesses in quickly listing products on their platforms, thereby enhancing market access for foreign trade enterprises [4]. - Companies are adapting their products to meet domestic consumer preferences, such as modifying flavors and packaging to increase acceptance of products like canned goods [6][7]. Group 3: Long-term Mechanisms - Experts suggest that the transition from export to domestic sales should be viewed as a long-term strategy, requiring top-level design and the establishment of sustainable mechanisms [8][9]. - Recommendations include building platforms for better communication between foreign trade enterprises and domestic retailers, as well as providing financial support and tax incentives to ease the transition [9]. - Companies like Fuling Co. have successfully increased their domestic sales proportion by focusing on long-term market development strategies and diversifying their customer base [8].
加大直采力度,开辟绿色通道,强化流量扶持—— 电商平台助外贸企业拓内销
Jing Ji Ri Bao· 2025-05-06 21:54
Group 1 - The international trade environment has become increasingly complex this year, with tariff changes significantly impacting China's foreign trade enterprises [1] - The Ministry of Commerce is actively supporting foreign trade companies in expanding domestic sales through initiatives like "Export Quality Products from China" [1] - JD.com announced a plan to purchase no less than 200 billion yuan worth of export goods for domestic sales over the next year, aiding foreign trade companies in entering the domestic market [1] Group 2 - Many foreign trade companies have strong production capabilities and quality products but face challenges in entering the domestic market due to unfamiliarity and lack of operational experience [2] - JD.com plans to leverage its self-operated model and supply chain capabilities to directly procure quality products from foreign trade companies and establish a dedicated section for foreign trade products [2] - Alibaba's Taobao and Tmall have launched the "Foreign Trade Selection" initiative to support at least 10,000 foreign trade merchants and 100,000 foreign products through various measures [2] Group 3 - Taobao and Tmall will initiate the "Taobao Foreign Trade Week" to identify quality foreign trade products that meet domestic consumer demand and enhance traffic support for these products [3] - Alibaba has opened a 24-hour green channel for foreign trade companies to facilitate efficient logistics and support the development of innovative private label products [3] - Pinduoduo announced a "100 billion support" plan to increase subsidies for cross-border small and medium-sized enterprises, helping stabilize production and reduce costs [3] Group 4 - Currently, 15 major e-commerce platforms are actively responding with measures such as direct procurement and supply chain matching, with some platforms signing contracts exceeding 10 million yuan [4] - E-commerce platforms have opened green channels for zero-cost entry and expedited support for foreign trade companies, enhancing their market access [4] - Over 200 matching events for foreign trade industrial belts have been conducted this year, with several platforms establishing domestic sales sections to connect with thousands of foreign trade enterprises [4]
平台直采、建立专区、流量支持、供采对接——助力外贸企业拓内销 电商平台在行动
Ren Min Ri Bao· 2025-05-03 21:30
Core Viewpoint - The Central Political Bureau of the Communist Party of China emphasizes accelerating the integration of domestic and foreign trade, with e-commerce platforms implementing various supportive measures to assist foreign trade enterprises in expanding domestic sales channels [1] Group 1: Supportive Measures by E-commerce Platforms - Tencent has launched ten measures, including a green channel for store opening and traffic support, to help foreign trade enterprises expand their domestic market [2] - JD.com plans to procure no less than 200 billion yuan worth of export-to-domestic products over the next year and will provide training and support for foreign trade enterprises [4] - Various e-commerce platforms, including Taobao and Meituan, are simplifying the entry process for foreign trade merchants and providing tailored support to enhance their online sales capabilities [7][8] Group 2: Success Stories and Impact - A kitchenware company in Zhejiang achieved over 1 million yuan in sales in a single day after implementing Tencent's support measures, showcasing the effectiveness of these initiatives [2] - JD.com quickly identified over 10,000 products suitable for immediate listing for a foreign trade company, demonstrating the efficiency of their support [4] - Meituan has facilitated over 200 foreign trade enterprises in entering the domestic market through its green channel since its launch [8] Group 3: Government and Industry Collaboration - The Ministry of Commerce is actively supporting platforms, industries, and local governments to form a collaborative effort to stabilize foreign trade and expand consumption [9] - Local governments are organizing events and providing services to assist foreign trade enterprises in connecting with domestic e-commerce channels [5][6]