Core Viewpoint - The article discusses the challenges and strategies of foreign trade enterprises in transitioning from export to domestic sales, emphasizing the need for long-term planning and structural adjustments to enhance resilience against risks in the domestic market [1][4]. Group 1: Challenges in Transitioning - Foreign trade enterprises face significant challenges in connecting with domestic sales channels, which include both online and offline platforms, as well as B2B and B2C interactions [1][4]. - The shift from export to domestic sales requires adjustments in supply chain and production models, as domestic orders tend to be smaller and more fragmented compared to large export orders [4][6]. - Companies like Jin Dao Electric and Today Food have experienced inventory buildup due to external factors such as tariffs, prompting them to accelerate their domestic market strategies [2][3]. Group 2: Strategies for Market Entry - Major retail platforms like Yonghui Supermarket and e-commerce giants like JD and Meituan are actively facilitating the entry of foreign trade products into the domestic market through initiatives like "green channels" [1][2][4]. - The "破浪计划" (Breaking Waves Plan) initiated by Baidu aims to assist businesses in quickly listing products on their platforms, thereby enhancing market access for foreign trade enterprises [4]. - Companies are adapting their products to meet domestic consumer preferences, such as modifying flavors and packaging to increase acceptance of products like canned goods [6][7]. Group 3: Long-term Mechanisms - Experts suggest that the transition from export to domestic sales should be viewed as a long-term strategy, requiring top-level design and the establishment of sustainable mechanisms [8][9]. - Recommendations include building platforms for better communication between foreign trade enterprises and domestic retailers, as well as providing financial support and tax incentives to ease the transition [9]. - Companies like Fuling Co. have successfully increased their domestic sales proportion by focusing on long-term market development strategies and diversifying their customer base [8].

今年以来，国际经贸环境日趋复杂，关税变动给我国外贸企业出口带来巨大冲击。商务部新闻发言人何 亚东表示，近期按照"外贸优品中华行"总体安排，商务部门全力助力外贸企业拓内销。各大电商平台积 极发挥渠道优势，畅通外贸企业内销渠道，助力稳外贸扩消费。 京东此前宣布推出出口转内销扶持计划，未来一年内，将大规模采购不低于2000亿元出口转内销商品， 帮助外贸企业快速开拓国内市场。 珠海金稻电器长期深耕国际市场，其卷直发器、蒸脸仪、美容仪等产品畅销欧美市场，外贸销售占比高 达60%，其中美国市场占比超过一半。公司总经理马虹表示，受美国关税政策影响，公司面临严峻的外 贸挑战，近10万台产品库存积压，生产线被迫停工。 为解决外贸商家国内线上运营能力欠缺等难题，淘宝天猫"外贸精选"推出了两个选项，一种以淘工厂为 主，深入100个外贸产业带集群，依托半托管模式，从入驻到选品、定价等全链路手把手指导；另一种 依托天猫超市的自营模式和供应链能力，开放全国仓网半日达/次日达/送货上门能力，支持优质商家快 速入驻入仓，打开内销市场。 为匹配新供给和新需求人群，淘宝天猫还将启动"淘宝外贸周"活动，一方面真正挖掘国内消费者有需求 的优质外贸产 ...

4月25日召开的中共中央政治局会议强调："加快推动内外贸一体化"。 在商务部和各地商务部门引导下，电商平台推出平台直采、建立专区、流量支持、供采对接等多项举 措，帮扶外贸企业开拓内销渠道，取得积极成效。 推出多种支持举措 "我们的微信小店首次单日销售额破百万元。"看着增长的销售数据，浙江一家厨具生产企业负责人黎雄 飞说。这家企业的产品出口北美、欧洲和中东市场。近日，腾讯推出开店绿色通道、新商激励、流量扶 持、费率优惠等10项措施，为外贸企业拓宽国内外市场提供支持。 王卓说，不少外贸企业的产品很有竞争力，从材质到设计再到品控，都有很好的基础。通过销售环节转 型，用更适合国内消费者的方式，就可以逐步建立用户认知，匹配到更多消费群体。 积极开展招商对接 "仅用了半天时间，京东就帮我们筛选出1万余件可立即上架的产品。"珠海金稻电器有限公司总经理马 虹说。 金稻长期深耕国际市场，销售卷直发器、蒸脸仪、美容仪等产品。了解到金稻的需求后，京东个护电器 采销团队迅速响应，美容电器业务负责人带队赶赴广东珠海，深入沟通相关策略。双方快速筛选出可立 即上架的商品，后续将通过加装中文说明书等方式，帮助金稻完成首批产品的内销。 不久前 ...