Core Viewpoint - Changhong Meiling Co., Ltd. is organizing a "Shareholder Appreciation Event" to thank shareholders for their long-term support and to enhance their understanding of the company's intrinsic value through product experience [1][2]. Group 1: Event Details - The event will take place from May 21 to May 25, 2025, lasting for five days [1]. - All registered shareholders, including those holding shares through margin trading, are eligible to participate in the event [1]. - The event will offer discounts on various home appliance products, with some models available at prices reduced by up to 50% [1][2]. Group 2: Participation and Access - Shareholders can access the event details and make purchases through the "Hong Chuang You Pin" mini-program on WeChat or by scanning a QR code during the event period [2]. - From May 23 to May 25, shareholders can also visit the event site located at the intersection of Lianhua Road and Woyun Road in Hefei for inquiries or purchases [2].

Financial Performance - In 2024, the company achieved a revenue of approximately 28.601 billion CNY, a year-on-year increase of 17.32% [1] - The net profit attributable to shareholders was 699 million CNY, a decrease of 4.97% compared to the previous year [1] - The refrigerator business generated approximately 9.296 billion CNY in revenue, growing by about 5.53% [2] - The air conditioning business reported revenue of approximately 15.407 billion CNY, an increase of about 33.20% [3] - The washing machine segment achieved revenue of approximately 1.747 billion CNY, up by about 31.44% [5] - The kitchen and small appliances sector saw revenue of approximately 1.492 billion CNY, a decrease of about 19.34% [5] - The biomedical business generated approximately 264 million CNY, down by about 5.36% [6] Market Strategies Domestic Market - The refrigerator sector focuses on enhancing customer service and product quality, emphasizing a "customer-centric" approach [1][10] - The air conditioning strategy includes promoting new products and enhancing brand influence through event marketing [3][13] - The washing machine strategy aims for high-end product development and channel transformation to increase market share [4][14] Overseas Market - The refrigerator business is expanding by introducing high-end products and targeting emerging markets [2][12] - The air conditioning segment is focused on brand development and expanding into new markets while maintaining quality [3][13] - The biomedical sector is enhancing customer service and expanding into new markets to solidify its overseas presence [6][12] Future Plans - In 2025, the company aims for dual growth in scale and profit, focusing on innovation and digital transformation [9] - The domestic refrigerator strategy will leverage customer needs and optimize channel operations for better profitability [10] - The overseas strategy will emphasize product differentiation and enhancing customer relationships to boost market share [12]