证券日报网讯12月8日，长虹美菱（000521）在互动平台回答投资者提问时表示，公司是国家级技术创 新标杆企业，以技术创新和产品创新精心打造企业核心竞争力。经过40多年的发展，公司从单一的冰箱 品类到构建完成冰箱(柜)、空调、洗衣机、厨大电、小家电和生物医疗低温存储设备等多品类协同发展 的新格局。公司凭借尖端研发团队及先进的技术积淀，使美菱在智能、保鲜、薄壁、净味、节能、风 冷、深冷、仿真、超薄、洗净、护衣等多个领域不断取得突破性成果。近年来，公司先后荣获"智慧冰 箱智能制造试点示范项目""国家级绿色工厂""全国家电行业质量领先企业""国家技术创新示范企业""中 国产学研合作创新示范企业"等多项国家级荣誉称号。2025年以来，工信部公示首批中国消费名品名 单，长虹美菱成功入选。同时，公司凭借强大的创新力、产品力、品牌力获得了多项技术和产品创新荣 誉，多款美菱产品屡次斩获多项国内大奖，不断彰显美菱智能创新技术的能力与实力。未来，公司将继 续聚焦主营业务，坚持以用户需求为导向、以技术创新为牵引，以增强市场竞争力，实现可持续发展。 ...

Core Viewpoint - Changhong Meiling is a well-known Chinese appliance manufacturer that is continuously achieving breakthroughs and building a strong industrial matrix focused on major home appliances [2] Group 1: Company Overview - The company has established a comprehensive industrial layout covering refrigerators, freezers, air conditioners, washing machines, large and small kitchen appliances, and biomedical sectors [2] - The company aims to lead industry upgrades and strengthen market foundations through its operational guidelines of "innovation-driven, resource integration, industrial synergy, and internal-external integration" [2] Group 2: Future Strategy - The company is committed to continuous innovation and collaboration to enhance its competitive position in the market [2]

Group 1 - The company, Changhong Meiling, is recognized as one of China's significant electrical appliance manufacturers [2] - The main industries of the company include refrigerators, freezers, air conditioners, washing machines, large kitchen appliances, small home appliances, and biomedical equipment [2]

Core Viewpoint - Changhong Meiling Co., Ltd. is organizing a "Shareholder Appreciation Event" to thank shareholders for their long-term support and to enhance their understanding of the company's intrinsic value through product experience [1][2]. Group 1: Event Details - The event will take place from May 21 to May 25, 2025, lasting for five days [1]. - All registered shareholders, including those holding shares through margin trading, are eligible to participate in the event [1]. - The event will offer discounts on various home appliance products, with some models available at prices reduced by up to 50% [1][2]. Group 2: Participation and Access - Shareholders can access the event details and make purchases through the "Hong Chuang You Pin" mini-program on WeChat or by scanning a QR code during the event period [2]. - From May 23 to May 25, shareholders can also visit the event site located at the intersection of Lianhua Road and Woyun Road in Hefei for inquiries or purchases [2].

Financial Performance - In 2024, the company achieved a revenue of approximately 28.601 billion CNY, a year-on-year increase of 17.32% [1] - The net profit attributable to shareholders was 699 million CNY, a decrease of 4.97% compared to the previous year [1] - The refrigerator business generated approximately 9.296 billion CNY in revenue, growing by about 5.53% [2] - The air conditioning business reported revenue of approximately 15.407 billion CNY, an increase of about 33.20% [3] - The washing machine segment achieved revenue of approximately 1.747 billion CNY, up by about 31.44% [5] - The kitchen and small appliances sector saw revenue of approximately 1.492 billion CNY, a decrease of about 19.34% [5] - The biomedical business generated approximately 264 million CNY, down by about 5.36% [6] Market Strategies Domestic Market - The refrigerator sector focuses on enhancing customer service and product quality, emphasizing a "customer-centric" approach [1][10] - The air conditioning strategy includes promoting new products and enhancing brand influence through event marketing [3][13] - The washing machine strategy aims for high-end product development and channel transformation to increase market share [4][14] Overseas Market - The refrigerator business is expanding by introducing high-end products and targeting emerging markets [2][12] - The air conditioning segment is focused on brand development and expanding into new markets while maintaining quality [3][13] - The biomedical sector is enhancing customer service and expanding into new markets to solidify its overseas presence [6][12] Future Plans - In 2025, the company aims for dual growth in scale and profit, focusing on innovation and digital transformation [9] - The domestic refrigerator strategy will leverage customer needs and optimize channel operations for better profitability [10] - The overseas strategy will emphasize product differentiation and enhancing customer relationships to boost market share [12]