Performance Forecast - The company expects a performance increase for the reporting period, projecting a revenue of 260 million yuan, which represents an increase of 30.06 million to 40.06 million yuan compared to the same period last year, equating to a year-on-year growth of 13.67% to 18.21% [1] - The net profit is anticipated to be between 13 million to 14 million yuan, reflecting an increase of 12.59 million to 13.59 million yuan compared to the previous year [1] Reasons for Performance Change - The expected growth in the first half of 2025 is primarily attributed to the acceleration of digital and intelligent transformation across various industries, with significant revenue growth in wind power and petrochemical sectors contributing to the overall revenue increase [1] - The company has been enhancing its organizational capabilities and improving operational management efficiency, leading to an increase in gross margin and overall profitability [1]

Core Viewpoint - The article discusses the successful completion of the IPO guidance for Mu Xi Integrated Circuit (Shanghai) Co., Ltd., highlighting its readiness for public listing and its strong governance structure, technology capabilities, and market positioning in the GPU sector [1][2]. Group 1: Company Overview - Mu Xi Integrated was established in September 2020 in Shanghai and has set up subsidiaries and R&D centers in multiple cities including Beijing, Nanjing, Chengdu, Hangzhou, Shenzhen, Wuhan, and Changsha [1]. - The company boasts a team with extensive experience in high-performance GPU product development, with core members averaging nearly 20 years of experience in the field [1]. Group 2: Product Offerings - Mu Xi Integrated has developed a full-stack GPU product line, including the Xi Si® N series for intelligent computing inference, the Xi Yun® C series for general computing, and the Xi Cai® G series for graphics rendering, all designed to meet high efficiency and versatility in computing power [2]. - The products utilize fully self-developed GPU IP and possess independent intellectual property rights for their instruction set and architecture, complemented by a complete software stack compatible with mainstream GPU ecosystems [2]. Group 3: Financial and Market Position - The company has undergone significant financing since its inception, with the latest round completed in August 2024, involving state-owned and market enterprise investors [2]. - According to the Hurun Research Institute's 2024 Global Unicorn List, Mu Xi Integrated is valued at 10 billion yuan, positioning it among other notable chip unicorns [2]. Group 4: Ownership Structure - The actual controller of Mu Xi Integrated is Chen Weiliang, who directly holds approximately 9.6% of the company's shares and has indirect control over an additional 39.38% through various partnerships [3].

Group 1: Domestic Market Strategy - The company continuously optimizes its sales network and service system to enhance marketing capabilities, focusing on five key initiatives: "promote quality products, strengthen channels, enhance collaboration, improve efficiency, and control risks" [1] - A differentiated product strategy is implemented, integrating online and offline promotional resources to push high-quality products [1] - The management structure is improved to enhance operational and service efficiency, aiming for product leadership and efficiency enhancement through innovative management [1] Group 2: Overseas Business Development - In 2025, the company will focus on product innovation, emphasizing "large capacity, multi-temperature zones, high energy efficiency, and low noise" to meet global consumer demand [1] - A user-centered comprehensive marketing system will be established to enhance customer cooperation efficiency and meet large customer demands [1] - The company aims to accelerate brand expansion based on its ODM business foundation [1] Group 3: Air Conditioning Market Strategy - The company will leverage AI technology to enhance user experience and differentiate product design, promoting "all-dust-free" and "kitchen-cabinet" product lines [2] - Increased market investment will be made through event marketing and new media to boost brand awareness and reputation [2] - Service capabilities will be strengthened to improve user satisfaction through rapid response [2] Group 4: Innovation and Growth Plans - The company will drive industry development through innovation in technology, products, manufacturing, and management to enhance competitiveness [2] - The 2025 operational plan focuses on resource integration to strengthen market foundations and accelerate development through internal and external collaboration [2] - The company aims for simultaneous growth in scale and profit, ensuring a positive trend in profitable growth [2]

Report Summary 1. Report Industry Investment Rating No information provided in the content. 2. Core Viewpoints - The report focuses on the 2025 business plans and market strategies of Changhong Meiling in the home appliance industry, covering overseas and domestic markets for refrigerators, air conditioners, and washing machines, as well as aspects like innovation capabilities, risk management, and production line construction [22]. 3. Summary by Related Catalogs 3.1. Research Basic Information - The research object is Changhong Meiling, belonging to the home appliance industry. The reception time was on June 4, 2025. The listed company's reception staff included Vice President and Board Secretary Li Xia, and Securities Affairs Manager Lü Ming [17]. 3.2. Detailed Research Institutions | Reception Object | Reception Object Type | Institution - Related Personnel | | --- | --- | --- | | GF Fund | Fund management company | Chen Yingzi, Wang Song, Zhang Yi | | Guolian Fund | Fund management company | Zheng Ling, Liang Qinzhi, Xiang Wei | | Southwest Securities | Securities company | Gong Menghong | [18] 3.3. Research Institution Proportion No information provided in the content. 3.4. Main Content Materials - **2025 Business Plan**: Strive for both scale and profit growth, ensuring a virtuous development trend of profitable scale growth [22]. - **Overseas Refrigerator Business**: Adhere to product - oriented approach, increase R & D on products like "large - volume, multi - temperature zone, high - efficiency, low - noise", improve marketing, strengthen internal and external collaboration, and accelerate brand expansion overseas [22]. - **Overseas Air - Conditioner Business**: Follow the concept of "profitable scale growth, profit growth with cash flow", prioritize the brand, expand base markets, develop regional brand agents, focus on advantageous channels, and improve product quality and customer service [22]. - **Domestic Air - Conditioner Business**: Enhance user experience and differentiated design based on AI technology, create product cards, increase market investment, implement regional strategies, and improve service capabilities [24]. - **Overseas Ice - Wash Business**: Align product layout with global consumption trends, build a product matrix, improve marketing, expand business in existing and emerging markets, and enhance brand competitiveness [24]. - **Innovation Capabilities**: Include four aspects: technological innovation (increase R & D investment), product innovation (create super - products), manufacturing innovation (promote intelligent manufacturing), and management innovation (improve organizational and process efficiency) [25]. - **Exchange Rate Risk Management**: Adopt the principle of exchange - rate risk neutrality, use foreign exchange forward contracts as hedging tools, and match contract terms with predicted sales and回款 [25]. - **Share Repurchase**: Approved a share - repurchase plan on May 8, 2025, with an implementation period of no more than 12 months. Decisions will be made according to market conditions, and progress will be disclosed [25]. - **Overseas Air - Conditioner Production Line Construction**: The project of Zhongshan Changhong to build an annual production capacity of 4 million sets of air - conditioners will meet future overseas sales needs, improve production efficiency, and enhance market competitiveness [26].

Financial Performance - In 2024, the company achieved a revenue of approximately 28.601 billion CNY, a year-on-year increase of 17.32% [1] - The net profit attributable to shareholders was 699 million CNY, a decrease of 4.97% compared to the previous year [1] - The refrigerator business generated approximately 9.296 billion CNY in revenue, growing by about 5.53% [2] - The air conditioning business reported revenue of approximately 15.407 billion CNY, an increase of about 33.20% [3] - The washing machine segment achieved revenue of approximately 1.747 billion CNY, up by about 31.44% [5] - The kitchen and small appliances sector saw revenue of approximately 1.492 billion CNY, a decrease of about 19.34% [5] - The biomedical business generated approximately 264 million CNY, down by about 5.36% [6] Market Strategies Domestic Market - The refrigerator sector focuses on enhancing customer service and product quality, emphasizing a "customer-centric" approach [1][10] - The air conditioning strategy includes promoting new products and enhancing brand influence through event marketing [3][13] - The washing machine strategy aims for high-end product development and channel transformation to increase market share [4][14] Overseas Market - The refrigerator business is expanding by introducing high-end products and targeting emerging markets [2][12] - The air conditioning segment is focused on brand development and expanding into new markets while maintaining quality [3][13] - The biomedical sector is enhancing customer service and expanding into new markets to solidify its overseas presence [6][12] Future Plans - In 2025, the company aims for dual growth in scale and profit, focusing on innovation and digital transformation [9] - The domestic refrigerator strategy will leverage customer needs and optimize channel operations for better profitability [10] - The overseas strategy will emphasize product differentiation and enhancing customer relationships to boost market share [12]