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四川的未来产业,真的被低估了
Xin Lang Cai Jing· 2025-12-22 03:54
Core Viewpoint - The article highlights the emerging structural opportunities in Sichuan's industries, particularly in low-altitude economy, new materials, and new energy, as the region prepares for the "14th Five-Year Plan" [1] Group 1: Technological Innovation in Chengdu - Chengdu is showcasing a dense layout in technological innovation, moving beyond its traditional image as a culinary hub [3] - The Chengdu Guoxing Aerospace Technology Co., Ltd. has completed 14 space missions and launched 33 satellites, positioning itself as a leading commercial satellite internet company in China [3] - The Chengdu High-tech Earthquake Early Warning Research Institute has developed the world's first ICL earthquake early warning system, making China the third country with public earthquake warning capabilities [5] Group 2: Green Chemical Industry in Leshan - Leshan is focusing on green chemicals as one of its two major trillion-yuan industrial clusters, with the Fuhua Chemical Co., Ltd. recognized as a leading enterprise in this sector [6][8] - Fuhua Chemical has been ranked among the top 20 global agricultural chemical companies and has prioritized product structure upgrades and industrial chain extensions over mere scale expansion [6] - The company has developed a proprietary technology to convert 99% of high-organic phosphorus salt wastewater into high-value products, addressing a significant industry challenge [8] Group 3: New Consumption and Manufacturing Integration - The Emei City visit included the Diewan Malt Whiskey Distillery, which integrates manufacturing, consumer experiences, and cultural tourism, showcasing a new potential in future industries [10] - The research team also visited the publicly listed company Guangqi Technology, focusing on its stealth drone projects and low-altitude economic plans [11] Group 4: Broader Industry Insights - The research findings indicate a clearer structural outline for Sichuan's future industries, with Chengdu representing technological innovation and Leshan embodying new materials, new energy, and manufacturing capabilities [13] - The team explored various companies in Jiajing County, including Sichuan Haitong Isotope Technology Co., Ltd. and Sichuan Xingyu Aerospace Technology Co., Ltd., highlighting the expansion of Leshan's manufacturing sector driven by technological advancements [14]
【论坛】李后强:外国名酒中国化对中国白酒冲击有多大?
Sou Hu Cai Jing· 2025-05-13 00:21
欢迎关注"方志四川"! 外国名酒中国化 对中国白酒冲击有多大? 李后强 2025年5月7—8日,笔者参加"川酒发展我来谈"智汇沙龙在成都邛崃调研时发现,国外名酒(如威士 忌)通过本土化生产与营销策略,对中国白酒市场形成了巨大的潜在冲击,尤其在年轻消费群体中表现 显著。 一、威士忌本土化生产的优势与策略 (一)产区建设与文化融合 国际酒企如保乐力加、帝亚吉欧等选择四川峨眉山、邛崃等地建厂,依托当地优质水源、气候条件及文 化底蕴,打造"中国威士忌"概念。例如,保乐力加的叠川麦芽威士忌酒厂结合峨眉山生态,推出融合中 国单岭橡木桶风味的本土化产品。这种策略既降低运输成本,又通过"在地化"标签增强消费者认同。 (二)产品创新与年轻化定位 威士忌企业针对中国消费者偏好推出低度、易饮产品,并融入本土元素。例如,帝亚吉欧推出春节生肖 限量版威士忌,保乐力加研发含中国橡木桶风味的叠川威士忌,甚至尝试草本风味调和。此类创新更贴 合年轻群体对低度、微醺体验的需求。 渠道与营销策略。威士忌通过夜店、酒吧及电商渠道快速渗透,结合社交媒体营销(如KOL推广、场 景化内容)吸引年轻人。数据显示,2023年威士忌在淘系平台的销售规模复合增长 ...
酒企如何确保供应链“气候韧性”? 保乐力加:需兼顾多方协作和系统性方法
Mei Ri Jing Ji Xin Wen· 2025-04-22 12:54
每经记者 王郁彪 每经编辑 董兴生 在全球气候治理的大背景下,循环经济作为应对气候变化和环境挑战的战略解决方案,逐渐成为企业战略的关键组成部分。 4月18日,国际环保机构野生救援((WildAid))联合可持续发展及ESG咨询机构商道纵横在北京共同发布了《公众气候行动手册3.0版》,首次聚焦企业 消费者关系,为气候账单做减法。 通常来讲,酒类产品的生产、包装等环节会产生大量废弃物。因此,推动包装材料回收利用,进一步优化原材料采购、生产流程以及能源管理,对一家酒企 的碳减排和避免资源浪费至关重要。 作为一家供应链遍布全球的国际酒企,保乐力加(Pernod Ricard)如何确保供应链的"气候韧性",又如何在中国市场创新实践?在本次《公众气候行动手册 3.0版》发布之际,保乐力加方面接受了《每日经济新闻》记者的书面专访。 图片来源:每日经济新闻 资料图 从原料到生产,如何做到可持续? 保乐力加方面告诉记者,公司通过优化和保护自然资源的方式来设计、生产和分销产品,从而最大限度减少每一个步骤中可能产生的资源浪费和温室气体排 放。 谈及中国市场,保乐力加举例表示,公司位于四川峨眉山的叠川麦芽威士忌酒厂在运营过程中100 ...