Core Viewpoint - The current fresh coffee market in China is experiencing rapid growth, with a significant increase in consumer demand for fresh and professional coffee beverages. Companies like Guming are leveraging their strengths in the tea beverage sector to expand into the fresh coffee market, focusing on fresh ingredients and affordability as key competitive advantages [1][9]. Market Dynamics - The fresh coffee market is witnessing explosive growth in third and fourth-tier cities, with order volumes increasing by over 250%. This has led to intense price competition among brands, including international giants like Starbucks and local brands like Luckin and Kudi, all vying for the attention of young consumers in these areas [2][4]. - Guming has successfully differentiated itself by balancing quality and price, capturing the interest of young consumers in county towns. As of June 2025, Guming's fresh coffee products are available in over 7,600 stores nationwide, ranking among the top five in the country [2][4]. Product Strategy - Guming's coffee products are priced between 8.9 to 18 yuan, significantly lower than similar offerings from Starbucks, which can be three times more expensive. The company emphasizes high-quality ingredients, such as fresh milk and award-winning coffee beans, to ensure a superior taste experience [8][10]. - The company has achieved a high repurchase rate of 53% in lower-tier markets, well above the industry average of 30%, indicating strong consumer loyalty [8][9]. Supply Chain Efficiency - Guming has established a robust supply chain that allows for fresh ingredients to be delivered quickly, with a focus on maintaining the freshness of coffee beans within 30 days from roasting to store use. This is a significant improvement over the industry standard [9][11]. - The company operates 22 warehouses, including a large cold storage facility, and has a logistics network that enables efficient distribution, reducing delivery costs to 50% of the industry average [11][13]. Competitive Positioning - Guming's strategy includes targeting the "mid-price range" of 10 to 17 yuan, avoiding direct competition with lower-priced brands and high-end offerings. This positioning allows Guming to appeal to consumers seeking quality at a reasonable price [15][16]. - The company has also focused on product innovation, launching new coffee products frequently and adapting to regional preferences based on consumer data, which has helped convert tea drinkers into coffee customers [18][19]. Future Outlook - Guming aims to increase its coffee product sales to 10% of total sales by 2025, with expectations of significant revenue growth from its presence in lower-tier markets [14][15].

点击按钮▲立即报名 美国6月Markit制造业保持扩张 6月23日，美国最新公布的PMI数据显示，美国6月Markit制造业PMI初值52，与5月持平，继续保持扩张，高于预期的51，为2月以来最高水 平。Markit服务业PMI初值53.1，低于前值53.7，高于预期的52.9，创两个月新低。Markit综合PMI初值52.8，低于前值53，高于预期52.1，创 两个月新低。 由于关税因素，制造业材料采购价格指数大幅上升5.4点至70，为四年来最大涨幅。销售价格指数上升至64.5，两项指数均达到2022年7月以来 的最高水平。约三分之二的制造商将原材料成本上涨归因于关税，而超过一半的制造商则将销售价格上涨归因于关税。（华尔街见闻） ｜点评｜ 美国6月Markit制造业PMI保持在扩张区间，关税导致的价格压力正在逐步显现。为了尽快消耗前期应对关税加征而囤积的库存原材 料，美国制造业正在加速生产，为美国劳动力市场注入了新的需求。不过，很多国家同时上调了对美关税，美国商品和服务出口双双走弱。 互联网平台涉税新规落地 6月23日，《互联网平台企业涉税信息报送规定》正式生效。据悉，该立法层级仅次于法律，高于部门规章。《 ...