京东拼拼在北京悄然开店。8月17日，北京商报记者走访时发现，京东拼拼已在房山落地数家门店。有知情人士透露，京东拼拼与折扣超市业务部分供应链 资源存在一定复用。 社区团购始终是微利的行当，平台设法压缩从仓配到门店任何一个环节的成本支出，在同一个区域内实现超市、折扣店、社区团购等业态供应链复用，不失 为有效方式。对于现阶段的社区团购，将毛利率控制在20%左右是业务跑通的红线，还要扛住平均10%的物流履约成本。如何持续拓展下沉市场的新用户， 京东必须要拿出新的解决方案。 拓展房山市场 越来越多社区底商挂上了京东拼拼的门头。以房山长景新园小区为例，京东拼拼与中通的兔喜生活驿站共享一个店面，并挂上了"京东拼拼团购店"的门头。 店内陈设了一组冷藏柜和一个货架，来存放消费者下单的冻品和生鲜商品。据驿站工作人员称，用户当天下单后，通常次日上午9点左右团购的商品会陆续 到货。 今年4月，京东拼拼在房山区域启动首店，提供包括荔枝、西瓜在内的十余款农户直通车的应季产品。据一位京东拼拼的内部人士李永（化名）透露，门店 老板若是想与京东拼拼合作，需要提供10平方米左右的店内面积摆放冷藏柜和货架，地址得在小区门口附近，小区居民入驻体量至 ...

Core Viewpoint - The current fresh coffee market in China is experiencing rapid growth, with a significant increase in consumer demand for fresh and professional coffee beverages. Companies like Guming are leveraging their strengths in the tea beverage sector to expand into the fresh coffee market, focusing on fresh ingredients and affordability as key competitive advantages [1][9]. Market Dynamics - The fresh coffee market is witnessing explosive growth in third and fourth-tier cities, with order volumes increasing by over 250%. This has led to intense price competition among brands, including international giants like Starbucks and local brands like Luckin and Kudi, all vying for the attention of young consumers in these areas [2][4]. - Guming has successfully differentiated itself by balancing quality and price, capturing the interest of young consumers in county towns. As of June 2025, Guming's fresh coffee products are available in over 7,600 stores nationwide, ranking among the top five in the country [2][4]. Product Strategy - Guming's coffee products are priced between 8.9 to 18 yuan, significantly lower than similar offerings from Starbucks, which can be three times more expensive. The company emphasizes high-quality ingredients, such as fresh milk and award-winning coffee beans, to ensure a superior taste experience [8][10]. - The company has achieved a high repurchase rate of 53% in lower-tier markets, well above the industry average of 30%, indicating strong consumer loyalty [8][9]. Supply Chain Efficiency - Guming has established a robust supply chain that allows for fresh ingredients to be delivered quickly, with a focus on maintaining the freshness of coffee beans within 30 days from roasting to store use. This is a significant improvement over the industry standard [9][11]. - The company operates 22 warehouses, including a large cold storage facility, and has a logistics network that enables efficient distribution, reducing delivery costs to 50% of the industry average [11][13]. Competitive Positioning - Guming's strategy includes targeting the "mid-price range" of 10 to 17 yuan, avoiding direct competition with lower-priced brands and high-end offerings. This positioning allows Guming to appeal to consumers seeking quality at a reasonable price [15][16]. - The company has also focused on product innovation, launching new coffee products frequently and adapting to regional preferences based on consumer data, which has helped convert tea drinkers into coffee customers [18][19]. Future Outlook - Guming aims to increase its coffee product sales to 10% of total sales by 2025, with expectations of significant revenue growth from its presence in lower-tier markets [14][15].