NO.2 古井贡酒·年份原浆携手央视春晚 NO.1 茅台保健酒：巩固大众消费市场，未来将推出更多露酒产品 12月29日，2026年茅台集团保健酒业全国经销商联谊会在贵阳举行。茅台保健酒业公司党委书记、董事 长冯铖在会上提出"以消费者为中心、以市场需求为导向"，并介绍了公司2026年市场化运营机制。 他表示，大众酱香板块将以茅台醇系列作为核心布局200元以下价格带，台源为补充布局百元以下价格 带，全力巩固大众消费市场；酱香露酒构建以茅台不老酒为引领，茅源、MTC、微舒为多元支撑 的"1+3"差异化品牌矩阵。同时，在产品层面，未来将推出更多基于独特草本原料的露酒产品，匹配市 场多元化需求。 NO.3 国窖1573艺术新春酒线上首发GMV超10万元 近日，国窖1573×毛焰"相映成焰"艺术新春酒上市发布会在杭州举行。据悉，从2020年至2026年，国窖 1573先后携手七位艺术大师，推出七款艺术新春酒。发布会同期，国窖1573"相映成焰"艺术新春酒在天 猫超市同步线上首发，发布会直播期间场观超60万人次，GMV（商品交易总额）超10万元。 （文章来源：每日经济新闻） 12月28日，中央广播电视总台《2026年春节联 ...

新浪财经《酒业内参》获悉，对于2026年，茅台保健酒业公司党委书记、董事长冯铖表示，战略层面锚 定双赛道定位，厘清品牌边界。一方面全面梳理，精简结构，构建双赛道品牌发展矩阵，做到"品价匹 配、层次清晰、错位发展"，不搞内耗、精准卡位。 另一方面资源聚焦，明确路径，大众酱香板块将以茅台醇系列作为核心布局200元以下价格带、台源为 补充布局百元以下价格带，全力巩固大众消费市场；酱香露酒构建以茅台不老酒为引领，茅源、 MTC、微舒为多元支撑的"1+3"差异化品牌矩阵。 12月29日，"转型创新锚定双赛道 聚焦务实携手启新程"2026年茅台集团保健酒业全国经销商联谊会在 贵阳举行。 同时，会议也明确了其未来核心推广策略，2026年计划加大内容营销专项费用，实现突破十亿级以上消 费者触达，快速建立品牌独特认知。 据《酒价内参》显示，飞天茅台近五日终端成交价稳定在1816-1827元；精品茅台价格则在五日内上涨 114元，由2281元一路涨至2395元，涨幅达5%。 在产品层面，聚焦消费需求，产品迭代创新，未来将推出更多基于独特草本原料的露酒产品，匹配市场 多元化需求。在市场推广层面，推动内容营销转型，实现品牌精准破圈。 ...

Core Insights - The Chinese liquor industry has entered a "new product competition" phase in 2025, with 13 companies launching nearly 60 new products this year, particularly concentrated in August and September before the National Day and Mid-Autumn Festival [1][2] Group 1: New Product Launch Strategy - The timing of new product launches aligns with the traditional consumption calendar, maximizing brand exposure and allowing for sufficient channel preparation [2] - Companies are adopting a "precision strike" strategy, focusing resources on key products during peak sales windows, as evidenced by Guizhou Moutai's significant sales growth in August and September [2][3] - The successful trial sales of "Zhenjiu Dazhen" indicate a positive market response, with 100,000 boxes sold across 30 provinces and a revenue of 370 million yuan [2] Group 2: Price Polarization - The product landscape shows a clear polarization, with high-end products like Moutai's commemorative liquor priced at 7,000 yuan and 3,788 yuan, while the mid-range segment remains underrepresented [3][4] - Nearly half of the new products launched this year are priced below 500 yuan, indicating a downward shift in the industry's pricing focus [3][4] - The dual strategy of elevating brand value while penetrating the mass market reflects the industry's response to current consumer segmentation trends [4] Group 3: Cross-Industry Expansion - Companies are exploring "low-alcohol" and "non-alcoholic" products to attract younger consumers and meet health-conscious demands [5][6] - Moutai's "Youmi" brand and other companies are introducing a variety of low-alcohol beverages, targeting diverse consumer scenarios such as home drinking and social gatherings [5][6] - The low-alcohol market is projected to exceed 74 billion yuan by 2025, with a compound annual growth rate of 25%, highlighting its potential as a significant growth area for liquor companies [6]

Core Insights - The article emphasizes the competitive landscape of the Gansu liquor market, highlighting the dominance of three local brands: Jinhui, Binhai, and Hongchuan, which collectively hold a significant market share against national brands [2][3][4] Market Overview - The Gansu liquor market is characterized by a "3+3" brand competition structure, with local brands Jinhui, Binhai, and Hongchuan competing against national brands like Wuliangchun and Jianan Chun, capturing 80% of the market [2][3] - The estimated market capacity for Gansu in 2024 is approximately 95-103 billion yuan, with Jinhui leading with a revenue of 30.21 billion yuan [3][4] Competitive Dynamics - Jinhui stands out with a robust performance across the province, while Binhai and Hongchuan have focused on specific regional markets [3][4] - The main sales price range in the market is concentrated between 100-300 yuan, accounting for over 50% of total sales [4] Brand Strategies - Jinhui employs a comprehensive strategy focusing on brand systematization and nationwide expansion, achieving a revenue milestone of over 30 billion yuan in 2024 [6] - Binhai Group focuses on regional markets and leverages its unique "Nine Grain Aroma" to establish a technological barrier, while also controlling pricing to ensure distributor profits [7][8] - Hongchuan targets the government and business group purchasing channels, emphasizing quality and cultural integration to strengthen its market position [9][10] Lessons Learned - The experiences of the three leading brands provide valuable insights for regional liquor companies, emphasizing the importance of brand culture, market focus, and channel management [11][12] - Companies should adapt their strategies based on their market size and development stage, with a focus on building strong local market presence and product differentiation [12][14] Pricing and Market Positioning - Regional brands are advised to concentrate on the 50-200 yuan price range to avoid direct competition with high-end national brands, while also catering to local consumer preferences [17][18] - The article suggests that a multi-channel approach, integrating group purchases, traditional channels, and e-commerce, can enhance market competitiveness [19] Digital Transformation - Implementing a digital framework that combines product information and anti-counterfeiting measures can improve brand trust and operational efficiency [20] - The introduction of a dual incentive system for stores has proven effective in maintaining sales despite market challenges [20][21]

Group 1: Regulatory Actions - The China Securities Regulatory Commission (CSRC) imposed a fine of 160 million yuan on *ST Gaohong for financial fraud, with nine executives penalized [1] - The company is suspected of engaging in significant violations that may lead to mandatory delisting procedures by the Shenzhen Stock Exchange [1] Group 2: Real Estate Policy Changes - Beijing's housing policy now allows eligible families to purchase unlimited properties outside the Fifth Ring Road, effective from August 9, 2025 [2] - The city is also increasing support for housing provident fund loans to stimulate the real estate market [2] Group 3: Industry Developments - Moutai Group launched a new "100 yuan sauce-flavored liquor" targeting the banquet market, indicating a strategic focus on affordable products [3] - The brokerage industry is undergoing a "streamlining" trend, with nearly 70 brokerage branches closed this year, while the number of subsidiaries is increasing to adapt to wealth management business transformations [4] Group 4: Financial Institutions and Regulations - Agricultural Development Bank of China faced a fine of 10.2 million yuan for non-compliance in credit fund allocation and post-loan management, leading the three policy banks in penalty volume this year [8] - Guangyin Wealth Management was fined 11.6 million yuan for multiple violations, with its product scale exceeding 100 billion yuan [9] Group 5: Market Transactions - The landmark shopping center, Huangting Plaza in Shenzhen, is set for auction with a starting price of approximately 3.05 billion yuan [11] - Anta Group is reportedly pursuing the acquisition of Reebok, marking another significant step in its global expansion strategy following recent acquisitions [12]