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把吊牌做成鼠标垫,就能拯救80%的退货率了?
36氪· 2025-12-08 10:01
Core Viewpoint - The article discusses the trend of oversized tags in the clothing industry as a response to high return rates, particularly in women's fashion, highlighting the industry's struggle with consumer return policies and the implications for retailers [6][54]. Group 1: Oversized Tags - The trend of oversized tags aims to deter consumers from exploiting the "seven-day no-reason return" policy, with tags becoming as large as A4 paper and even resembling art pieces [8][18]. - Retailers are investing in these large tags to ensure they are not easily removed, making returns more difficult for consumers [24][27]. - The oversized tags serve as a physical representation of the industry's frustration with high return rates, which can reach up to 80% for women's clothing [89]. Group 2: Consumer Behavior and Return Rates - The article notes that men's clothing does not experience the same high return rates as women's clothing, as men tend to wear items until they are worn out, leading to different purchasing behaviors [29][31]. - The phenomenon of "malicious returns" is highlighted, where consumers exploit return policies to wear items temporarily, particularly for events like travel or performances [43][45]. - The article emphasizes that many consumers are not malicious but are often disappointed by the mismatch between online representations and actual products received [58][64]. Group 3: Industry Challenges - The clothing industry is facing significant challenges, including high return rates and the pressure of maintaining inventory, leading to practices like pre-sales and the circulation of returned items [83][89]. - Retailers are increasingly resorting to strategies like oversized tags and pre-sales to manage inventory and mitigate losses from returns, but these measures may not address the root causes of the issues [102][104]. - The article concludes that the focus on preventing returns rather than improving product quality and customer satisfaction is detrimental to the industry's long-term health [134][135].
里水模式”:印刷包装业的“第三种答案
Nan Fang Du Shi Bao· 2025-05-15 03:46
Core Viewpoint - The printing and packaging industry in Lishui, Nanhai, Foshan is undergoing a significant transformation, integrating advanced technology, sustainability, and creative design to enhance its competitiveness and market reach [1][24][31]. Group 1: Industry Transformation - The Lishui printing industry is characterized by green, intelligent, and creative innovations, moving away from traditional practices [1][19]. - Companies like Yifeng Printing and Tengcai Technology have successfully transitioned from conventional printing to high-tech solutions, such as RFID tags and smart production lines [5][13]. - The establishment of the Shifa (Guangfo) Packaging Printing Industrial Park has facilitated the clustering of over 200 enterprises, promoting collaboration and resource sharing among smaller firms [9][10]. Group 2: Economic Impact - The printing sector in Nanhai has over 1,300 enterprises, generating more than 100 billion yuan in annual revenue and creating over 30,000 jobs [11]. - The region has seen a 60% revenue growth in companies like Tengcai Technology, which produces 2 billion RFID inlays annually [5][11]. - The industrial park model has reduced operational costs by at least 5% through centralized procurement and shared facilities [9][10]. Group 3: Technological Advancements - The industry is embracing a "digital + chip" revolution, with companies investing in advanced equipment to meet international standards [12][16]. - Yifeng Printing has integrated multiple precision processes into its production line, enhancing product quality and efficiency [14][17]. - The introduction of AI quality inspection devices has significantly improved product quality while reducing labor costs [17]. Group 4: Environmental Sustainability - The Shifa Industrial Park has implemented centralized pollution control measures, reducing treatment costs by 40% for participating companies [19][20]. - The shift from passive compliance to proactive value addition in environmental practices is evident, with companies now focusing on sustainable growth [21][23]. - The park's design allows for efficient waste management and compliance with environmental regulations, fostering a greener industry [22][24]. Group 5: Collaborative Ecosystem - The local government plays a crucial role in creating a favorable business environment, facilitating the growth and innovation of the printing industry [25][26]. - The collaboration between enterprises and government has led to a supportive ecosystem that encourages investment and development [24][30]. - The establishment of industry standards and brand recognition initiatives aims to enhance the visibility and competitiveness of Lishui's printing sector [30][31].