在"首店经济"持续驱动城市商业焕新的浪潮下，名创优品战略级创新店态MINISO LAND完成了其在西 南市场的关键落子。名创优品MINISO首次登陆重庆，便于解放碑与观音桥两大核心商圈同步揭幕"双首 店"。 MINISO此次双店齐开、双圈共振的布局，迅速点燃了本地消费热情与社交打卡热潮，不仅标志着名创 优品西南区域拓展战略迈出坚实一步，也为重庆建设国际消费中心城市注入了源自兴趣消费的崭新活 力。 锚定城市双核心，驱动全域消费焕新 重庆以其独特的立体城市格局与充满年轻活力的文化氛围，始终是潮流消费的高地。名创优品此次布局 极具战略眼光，精准锚定了城市商业发展的两大核心引擎：以是承载城市文脉与旅游地标功能的解放 碑-朝天门片区，二是被称为时尚潮流策源地的观音桥商圈。 在借助全球顶级IP吸引流量的同时，品牌持续孵化并深耕如YOYO、Kumaru等原创艺术家IP，构建协同 发展的自有IP矩阵。这一策略不仅深化了与消费者的情感链接，更构筑了坚实的品牌护城河，驱动名创 优品从渠道零售商向IP内容生态运营商的战略升级。 IP大店战略成效卓著，展望全国拓展 名创优品MINISO LAND的商业模式已通过市场验证。重庆双店在试 ...

近日召开的中央经济工作会议将"坚持创新驱动，加紧培育壮大新动能"作为2026年经济工作的重点任务 之一。会议强调，要围绕做强国内大循环，拓展内需增长新空间；围绕发展新质生产力，推动科技创新 和产业创新深度融合。 如何培育新动能、抢占新风口？刚刚出炉的广东"十五五"规划建议创新性地开设专栏，就发展8种新经 济打出"组合拳"。 近日，南都"政观会客厅"栏目推出"广东'新'经济"系列策划，围绕8大专栏中的首发经济、湾区经济、体 育经济等热点，专访多位专家、业界人士，解读广东经济的"新"走向。 近日，中央经济工作会议指出，要坚持内需主导，建设强大国内市场。近年来，首发经济成为各地引领 消费潮流、激发消费潜力、扩大消费需求的重要抓手，也成为新一轮城市竞争在消费领域的风向标。 什么是首发经济？顾名思义，是"首发"带动催生下的经济新样态，首发可以是品牌的首次开店、产品的 首次发布、演艺的首次开秀，也包括新业态、新服务、新技术等首次上市。作为商业基因拉满、营商环 境优越、创新动能充沛的国际一流湾区，粤港澳大湾区向来是各种时尚品牌聚集、各种科技产品推新的 首选地。 12月8日，《中共广东省委关于制定广东省国民经济和社会发展第十 ...

Group 1 - The core consumer behavior in Indonesia shows a preference for spending on entertainment and leisure rather than basic necessities, with many Indonesians living beyond their means, exemplified by the saying "earn 2000 yuan, spend 3000 yuan" [3][6] - The average monthly income for many Indonesians is below 2500 yuan, making it challenging to save money while trying to maintain a comfortable lifestyle [2][6] - The demand for quality and variety in consumer goods is evident, as seen in the popularity of local and international fast-food chains and the willingness to pay more for better quality [3][5] Group 2 - Miniso has successfully adapted to the Indonesian market by focusing on IP-related products, with its flagship store in Jakarta achieving record sales of 1.18 million yuan on its opening day [7][10] - The store's layout emphasizes IP displays, with over 3000 SKUs dedicated to popular franchises, indicating a strong alignment with local consumer preferences [8][10] - OH!SOME, a competitor to Miniso, has also tailored its offerings to Indonesian tastes, featuring a large snack section and positioning itself as a significant player in the market with over 111 stores [12][14] Group 3 - The concept of "Indonesianization" is crucial for foreign brands, as understanding local consumer habits and preferences is essential for long-term success [14][15] - There is a gap in truly localized products and marketing strategies from Chinese brands, which often fail to fully grasp the cultural nuances and communication styles of Indonesian consumers [14][15] - The potential for growth in the Indonesian market remains strong, as basic consumer needs are not yet fully met, providing opportunities for brands that can effectively engage with local consumers [14][15]