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从“首店”到“首发生态”,广东如何筑牢优势谋划新增长极?
Nan Fang Du Shi Bao· 2025-12-16 11:24
近日召开的中央经济工作会议将"坚持创新驱动,加紧培育壮大新动能"作为2026年经济工作的重点任务 之一。会议强调,要围绕做强国内大循环,拓展内需增长新空间;围绕发展新质生产力,推动科技创新 和产业创新深度融合。 如何培育新动能、抢占新风口?刚刚出炉的广东"十五五"规划建议创新性地开设专栏,就发展8种新经 济打出"组合拳"。 近日,南都"政观会客厅"栏目推出"广东'新'经济"系列策划,围绕8大专栏中的首发经济、湾区经济、体 育经济等热点,专访多位专家、业界人士,解读广东经济的"新"走向。 近日,中央经济工作会议指出,要坚持内需主导,建设强大国内市场。近年来,首发经济成为各地引领 消费潮流、激发消费潜力、扩大消费需求的重要抓手,也成为新一轮城市竞争在消费领域的风向标。 什么是首发经济?顾名思义,是"首发"带动催生下的经济新样态,首发可以是品牌的首次开店、产品的 首次发布、演艺的首次开秀,也包括新业态、新服务、新技术等首次上市。作为商业基因拉满、营商环 境优越、创新动能充沛的国际一流湾区,粤港澳大湾区向来是各种时尚品牌聚集、各种科技产品推新的 首选地。 12月8日,《中共广东省委关于制定广东省国民经济和社会发展第十 ...
东南亚出海逆思维:印尼人为何宁愿饿肚子也要买奶茶?
3 6 Ke· 2025-05-16 11:32
Group 1 - The core consumer behavior in Indonesia shows a preference for spending on entertainment and leisure rather than basic necessities, with many Indonesians living beyond their means, exemplified by the saying "earn 2000 yuan, spend 3000 yuan" [3][6] - The average monthly income for many Indonesians is below 2500 yuan, making it challenging to save money while trying to maintain a comfortable lifestyle [2][6] - The demand for quality and variety in consumer goods is evident, as seen in the popularity of local and international fast-food chains and the willingness to pay more for better quality [3][5] Group 2 - Miniso has successfully adapted to the Indonesian market by focusing on IP-related products, with its flagship store in Jakarta achieving record sales of 1.18 million yuan on its opening day [7][10] - The store's layout emphasizes IP displays, with over 3000 SKUs dedicated to popular franchises, indicating a strong alignment with local consumer preferences [8][10] - OH!SOME, a competitor to Miniso, has also tailored its offerings to Indonesian tastes, featuring a large snack section and positioning itself as a significant player in the market with over 111 stores [12][14] Group 3 - The concept of "Indonesianization" is crucial for foreign brands, as understanding local consumer habits and preferences is essential for long-term success [14][15] - There is a gap in truly localized products and marketing strategies from Chinese brands, which often fail to fully grasp the cultural nuances and communication styles of Indonesian consumers [14][15] - The potential for growth in the Indonesian market remains strong, as basic consumer needs are not yet fully met, providing opportunities for brands that can effectively engage with local consumers [14][15]