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“菜心流量”变“文旅留量”,这场嘉年华让清远农文旅甜上心头
Nan Fang Nong Cun Bao· 2025-12-09 13:08
"菜心流 量"变"文旅留 量",这场嘉年 华让清远农文旅 甜上心头_南方 +_南方plus 冬日傍晚,清远 市南岸码头被灯 光和欢声笑语点 亮。人群中,一 位来自广州的游 客何女士兴奋地 向同伴展示手机 屏幕——她刚刚 用购买连州菜心 的消费凭证,抽 中了一张连州地 下河景区的门 票。"本来只是 来买点新鲜菜 心,没想到 还'赚'了一次旅 行!"她笑着说 道。这一幕,正 是"天赋风土·自 在清远"2025年 清远市暖冬消费 季之连州菜心嘉 年华系列活动 (下称"嘉年 华")主打农文 旅融合的生动缩 影。 嘉年华活动现场市民游客积极参与消费抽奖。 一次"从舌尖甜 到心头"的文旅 新体验 本次嘉年华的核 心现场——南岸 码头"连州菜心 一条街",化身 为一个集农产 品、美食与旅游 推介于一体的沉 浸式消费空间, 打破了传统农货 市场的单一印 象,将"购 物"与"游乐"紧 密结合。 最受市民游客欢 迎的,无疑 是"吃连州菜 心,游清远胜 景"的联动抽奖 活动。奖品清单 涵盖古龙峡、飞 来峡、连州地下 河、湟川三峡等 景区项目门票以 及"连州菜心 号"北江游船 票,直接将农产 品消费与清远的 核心旅游资源挂 钩。这一 ...
兴科技 延链条 搭场景——“农博会”上看现代化大农业的安徽实践
Xin Hua Wang· 2025-11-08 09:18
Core Insights - The article highlights the advancements in modern agriculture in Anhui province, showcasing the integration of technology, green practices, and quality improvements in the agricultural sector [1][2]. Group 1: Agricultural Innovations - The 2025 Anhui Green Food and Circular Agriculture Expo featured 16 high-end products representing the best of Anhui's green food industry, demonstrating significant progress in agricultural development [1][2]. - Jiuxianzun Houshan Dendrobium Co., a leading agricultural enterprise, has transitioned from 12 years of losses to a 57% increase in sales in the first three quarters of the year, with a single product exceeding 100 million yuan in sales [2][3]. - The company has developed various health food products from Dendrobium, including granules, extracts, tablets, and capsules, while also promoting agritourism [1][2]. Group 2: Industry Growth and Statistics - Anhui province has established nine national-level characteristic industrial clusters and boasts 5,195 green food products and 1,875 organic agricultural products [2][3]. - The total output value of the ten major green food industry chains in Anhui reached 1.12 trillion yuan, reflecting an 11% year-on-year growth [2][3]. Group 3: Sustainable Practices - Anhui Fengyuan Biotechnology Co. showcased biodegradable products made from agricultural waste, emphasizing the sustainable use of resources in agriculture [4]. - The company has developed new types of agricultural films from straw waste, which help in pest control and reduce the need for chemical fertilizers and pesticides [4]. Group 4: Digital Agriculture - The "Agricultural Data Cockpit" developed by Anhui Agricultural Reclamation Group covers over 450,000 acres of farmland, integrating various aspects of agricultural management into a digital platform [6]. - This platform allows for real-time monitoring of crop conditions and soil health, transitioning agricultural management from traditional methods to data-driven precision management [6].
95%全国产量!盐城滨海让千年“仙草”成农旅融合新IP
Yang Zi Wan Bao Wang· 2025-11-07 15:27
Core Insights - The article highlights the transformation of a once barren land in Yancheng's Binhai County into a thriving hub for the cultivation of white fleeceflower, a traditional medicinal herb known for its health benefits [1][2][5] Group 1: Unique Growing Conditions - Binhai County produces 95% of China's white fleeceflower, benefiting from a unique combination of "Yin-Yang" water systems, alkaline soil rich in potassium, and significant temperature variations [2] - The region's ecological conditions have been recognized in historical texts for their medicinal properties, including benefits for liver and kidney health, anti-aging, and immune enhancement [2] Group 2: Agricultural and Ecological Integration - The company has established a 1,000-acre large-scale planting base, integrating 400 acres of ecological windbreak forests and 160 acres of fish ponds to create a symbiotic ecosystem [2] - The cultivation practices emphasize organic farming, avoiding chemical pesticides, and have earned recognition as a provincial-level green prevention demonstration base [2] Group 3: Tourism and Experience Innovation - The company has developed a camping base that combines nature experiences with educational opportunities about traditional Chinese medicine, enhancing visitor engagement [3] - The investment of 15 million yuan in the agritourism complex aims to create a vacation destination that promotes the fleeceflower industry and supports local economic development [3] Group 4: Industry Upgrading and Product Diversification - The company has modernized its processing capabilities, producing nearly 100 different products from fleeceflower, including tea, soluble granules, and health supplements [4] - As a national-level agricultural comprehensive development project, the company has extended its industry chain from raw material sales to deep processing and tourism integration [4] Group 5: Community and Economic Impact - The company's model of "enterprise + base + farmers" has created local employment opportunities, contributing to rural revitalization and community wealth [4][5] - The development of the fleeceflower industry exemplifies the potential of local specialties in driving rural economic growth and innovation [5]
化橘红广州印象馆迎来首批工会会员,积极搭建消费帮扶平台
Core Viewpoint - The establishment of the "Hua Juhong Guangzhou Impression Pavilion" aims to connect the Hua Juhong industry with the consumption market in the Guangdong-Hong Kong-Macao Greater Bay Area, promoting rural development and economic benefits for local farmers [1][2]. Group 1: Industry Development - The "Hua Juhong" is recognized as a significant geographical indication product in Huazhou, known as the "ginseng of the south," and is a key industry for local economic prosperity [1][2]. - The initiative is part of the "Hundred-Thousand-Ten Thousand Project," which focuses on industry assistance and consumption promotion as essential tasks [1][2]. Group 2: Activities and Engagement - The work team has set up the "Hua Juhong Guangzhou Impression Pavilion" as the first display window for Hua Juhong in the Greater Bay Area, facilitating direct engagement with local agricultural workers [2]. - Members of the provincial agricultural and rural affairs department's labor union participated in a series of visits to the pavilion, gaining insights into the history, medicinal value, and production processes of Hua Juhong [2]. Group 3: Future Plans - The work team plans to expand the promotion and sales channels for Hua Juhong products, aiming to integrate them into more labor union systems and leverage e-commerce platforms for online promotions [3]. - The initiative is expected to enhance the economic benefits for local farmers and contribute to the broader goal of rural revitalization in Huazhou [3].
打造工会消费帮扶新桥梁!化橘红广州印象馆迎首批工会会员
Nan Fang Nong Cun Bao· 2025-10-26 11:32
Core Viewpoint - The initiative aims to connect the Huazhong red industry with the consumption market in the Guangdong-Hong Kong-Macao Greater Bay Area through union organizations, thereby promoting the revitalization of local特色产业 and rural development [6][34]. Group 1 - The Guangdong "Hundred Million Project" work team successfully connected with the Guangdong Provincial Agricultural and Rural Affairs Union to organize the first batch of members to visit the "Huazhong Red Impression Hall" in Guangzhou [2][3]. - The work team serves as a bridge for grassroots support, focusing on industrial assistance and consumption promotion as key tasks [8][9]. - Huazhong red, known as "Southern Ginseng," is a representative geographical indication product of Huazhou City and a significant industry for local economic development [10][12]. Group 2 - The work team identified the need to facilitate the last mile connection to the vast market of the Greater Bay Area to convert the industrial advantages of Huazhong red into actual economic benefits [15]. - The establishment of the "Huazhong Red Impression Hall" in Guangzhou serves as the first showcase for Huazhong red in the Greater Bay Area, with active collaboration from the Guangdong Provincial Agricultural and Rural Affairs Union [16][18]. - The union members experienced the cultural atmosphere of the hall and learned about the historical significance and health benefits of Huazhong red products [21][22]. Group 3 - The exhibition featured a variety of Huazhong red products, including raw fruits, slices, and processed goods, which generated significant interest among visitors [25][26]. - The ongoing activities are part of the 2025 China Farmers' Harvest Festival and aim to enhance the understanding of特色农业产业 while leveraging collective union power to support farmers' income and rural revitalization [28][30]. - Future plans include expanding promotional channels and sales paths for Huazhong red products, targeting more union systems and online platforms for special promotions [33][34].