金秋时 节，"丰"景如 画。11月22 日，"2025丰收 中国万里行"在 云南芒市圆满收 官，收官仪式 上，"凤城吉祥 物"清远鸡作为 重点推介产品登 台，由清远市农 业农村局副局长 李敏怀现场介 绍，向在场嘉宾 展现了"岭南第 一鸡"美誉的清 远鸡的品牌魅 力。 2025丰收中国万 里行圆满收官， 清远"五大百 亿"香传万里_南 方+_南方plus 0:00 / 5:19 (丰收好品·岭南清远鸡，时长共5分19秒) 早在4月11 日，"2025丰收 中国万里行"在 京盛大启动，清 远鸡、英德红 茶、西牛麻竹 笋、清远丝苗 米、连州菜心等 清远五大百亿级 现代农业产业产 品便悉数亮相。 历经七个月的全 国巡展，此次清 远鸡的完美推 介，也为清远的 全程参与画上了 圆满句号。 "我此次要向大 家着重推荐清远 鸡、英德红茶、 西牛麻竹笋这三 个拳头产 品。"李敏怀介 绍，从春到秋， 清远鸡、英德红 茶、西牛麻竹笋 等清远特色农产 品，正持续通过 这一全国性平台 走向万千餐桌， 谱写乡村振兴新 篇章。清远市 的"联农带农"机 制，在推动农业 产业高质量发展 的同时，让农民 共享发展成果。 以西牛麻竹笋为 例，已被 ...

Core Insights - The article highlights the development of unique agricultural products in the northern Guangdong region, emphasizing the transformation of local specialties into significant economic drivers for rural revitalization [9][67]. Group 1: Agricultural Development in Northern Guangdong - The northern Guangdong region, including cities like Qingyuan, Shaoguan, Yunfu, and Heyuan, is leveraging its unique mountainous and water-rich environment to enhance agricultural productivity [7][9]. - Qingyuan is focusing on five major billion-yuan industries, with an investment of approximately 45 million yuan in 2023 to develop products like Qingyuan chicken and Yingde black tea, aiming for a total agricultural output value of 400.67 billion yuan, which has doubled from 192 billion yuan in 2021 [16][20]. - Shaoguan is building a multi-layered brand system under the "Shanmei Shaonong" brand, with significant contributions from local products like the Danxia Gonggan, which has a projected output value of 1.8 billion yuan in 2024 [30][32]. Group 2: Specific Agricultural Products and Their Impact - Yunfu, known as the "Hometown of Southern Medicine," has over 1.35 million acres of medicinal plants, contributing significantly to the province's agricultural output [41][42]. - Heyuan is recognized for its ecological products, with a focus on oil tea and unique tea varieties like the Zijin cicada tea, which has a projected output value exceeding 2.5 billion yuan in 2024 [56][60]. - The article mentions the upcoming Greater Bay Area Agricultural Products Trade Fair, which will provide a platform for over 1,000 core buyers to connect with northern Guangdong's agricultural products, enhancing market reach [68][70].

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Core Viewpoint - The article discusses the innovative preservation technologies for Lianzhou Choy Sum, aiming to reduce spoilage and enhance efficiency in the agricultural sector, particularly focusing on the challenges faced in maintaining the freshness of this vegetable variety [2][10][16]. Group 1: Industry Overview - Lianzhou Choy Sum is a significant vegetable in Guangdong, with a projected comprehensive output value of 2 billion yuan in 2024 [9]. - The planting area for Lingnan Choy Sum is expected to reach 360,000 acres, with a production volume of 497,000 tons in 2024 [13]. - High spoilage rates pose a major challenge, with losses estimated at 20 yuan per unit, primarily due to the delicate nature of leafy vegetables [11][14]. Group 2: Preservation Challenges - Leafy vegetables like Choy Sum are prone to yellowing, wilting, and nutrient loss post-harvest, with a shelf life of less than three days under normal storage conditions [12]. - The industry faces three main issues: difficulty in maintaining freshness, safety risks, and challenges in antibacterial and pest control [14][15]. Group 3: Innovative Solutions - The association has introduced new preservation technologies, including carbon quantum dot antibacterial preservation, temperature-responsive release technology, and COFS gas control technology [17][18]. - These technologies aim to create a micro-ecological environment that induces dormancy in vegetables, achieving long-term preservation [19]. - A trial with 2,000 pounds of Lianzhou Choy Sum demonstrated that the new materials and technologies could maintain a crisp texture after 27 days of storage, with water content over 95% and chlorophyll retention above 90% [20][21]. Group 4: Future Plans - The association plans to collaborate with local bases in Lianzhou to promote the application of these preservation materials and technologies [25]. - The goal is to support the development of a "100 billion" level modern agricultural industry in Lianzhou, enhancing farmers' income and prosperity [27].

Core Insights - Qian Dama is leveraging its nearly 3,000 store network to enhance community engagement and supply chain efficiency, focusing on fresh produce and direct sourcing from farms [3][4][19] - The company emphasizes a "daily fresh" model that ensures products are sold on the same day they are harvested, thereby enhancing freshness and reducing waste [4][19] - Qian Dama aims to strengthen its market position in the Greater Bay Area by participating in the upcoming agricultural trade fair, seeking new products, partnerships, and industry insights [17][21] Supply Chain and Logistics - Qian Dama has established a highly efficient supply chain and logistics system, referred to as the "fresh highway," which minimizes intermediaries and ensures rapid delivery from farms to stores [4] - The company utilizes big data for order predictions and employs a full cold chain delivery network to ensure products reach stores within 24 hours of harvesting [4] - Direct partnerships with quality agricultural bases allow Qian Dama to maintain high standards and freshness, exemplified by their collaboration with various farms for specific products [4][12] Agricultural Collaboration - Qian Dama has developed a "farm-enterprise symbiosis" model, which has resulted in a consumption assistance amount of 2.3 billion yuan by the end of 2024, benefiting local farmers [9][13] - The company collaborates with farmers to create tailored agricultural standards and practices, enhancing product quality and farmer income [9][12] - Specific examples include partnerships in Guizhou for egg production and cucumber supply, demonstrating effective supply chain integration and local economic support [9][12] Seasonal Procurement Strategy - As autumn and winter approach, Qian Dama is focusing on seasonal products and quality control, implementing a strategy of direct sourcing and prioritizing seasonal items [14][16] - The company plans to enhance its supply chain and product quality through the establishment of standard planting demonstration bases [14] - Data-driven adjustments to procurement practices are being made to align with consumer preferences and reduce waste [16] Market Position and Future Plans - Qian Dama's competitive advantages include a strong brand reputation for freshness, an efficient supply chain, and a dense network of stores [19][21] - The company is exploring the introduction of international products to meet consumer demand for high-quality and diverse offerings [21] - At the upcoming agricultural trade fair, Qian Dama aims to discover new products, establish partnerships, and engage in knowledge exchange to drive industry innovation [21]

Core Viewpoint - The article highlights the seasonal harvest of Lianzhou Choy Sum, emphasizing its quality and the efforts made to enhance its market presence in the Greater Bay Area and beyond [2][3][32]. Group 1: Harvest and Quality - Lianzhou Choy Sum is harvested in late autumn, characterized by its tender and sweet taste, which is highly favored by consumers [2][8]. - The unique climate conditions, including significant temperature differences between day and night, contribute to the vegetable's enhanced flavor and texture [9]. - The cultivation of early, mid, and late-maturing varieties has extended the market supply period for Lianzhou Choy Sum [12][13]. Group 2: Agricultural Practices and Standards - Lianzhou has collaborated with research institutions to develop improved seed varieties, such as "Yue Tai No. 4" and "Yue Xin No. 2," and has implemented standardized cultivation practices [14][15]. - The region has successfully registered Lianzhou Choy Sum as a geographical indication product, enhancing its brand recognition [16]. Group 3: Market Expansion Efforts - The Lianzhou Agricultural and Rural Bureau is focused on increasing the planting area and improving the quality of Lianzhou Choy Sum in 2024 [20][21]. - Various promotional activities, including partnerships with Bay Area chefs and market research in northern regions, are being conducted to boost sales and expand market reach [23][30][31]. - Lianzhou Choy Sum has gained popularity not only in the Greater Bay Area but also across the country, laying a solid foundation for its further industrialization [32].

Core Insights - Guangdong is recognized as a "vegetable kingdom" due to its diverse climate and geography, making it one of the richest regions in China for vegetable varieties [4][5]. Group 1: Regional Characteristics - The region benefits from a warm and humid climate, with unique red and sandy soils that support a wide range of geographical indication agricultural products [4][5]. - The local vegetables play a significant role in the culinary culture, contributing to the essence of Cantonese cuisine [6][8]. Group 2: Featured Vegetables - **Du Juan Bitter Melon**: A geographical indication product from Jiangmen, known for its unique shape and sweet taste, with over 20 culinary uses [14][18]. - **Honey Pumpkin**: Grown in western Guangdong, it is known for its sweet taste and storage qualities, making it a staple in autumn and winter dishes [19][22]. - **Buddha's Hand Melon**: Widely cultivated in northern Guangdong, it is versatile in cooking and reflects the local culinary philosophy [23][25]. - **Shui Dong Mustard**: Famous for its crisp texture and mild flavor, it is grown in sandy soil and is recognized for its quality through geographical indication [26][28]. - **Zengcheng Late Vegetable Heart**: Known for its sweetness and thickness, it is harvested in winter and has evolved into a high-end ingredient [29][32]. - **Lianzhou Vegetable Heart**: Grown in high-altitude areas, it becomes sweeter after frost and is a seasonal delicacy in the Greater Bay Area [33][35].

Core Viewpoint - The article discusses the strategic development of the agricultural industry in Qingyuan, focusing on the goal of establishing five major billion-dollar industries to enhance the overall agricultural output and competitiveness of the region [8][14][18]. Group 1: Industry Development Goals - Qingyuan aims to develop five major agricultural industries: Qingyuan chicken, Yingde black tea, Lianzhou vegetable, silk seed rice, and bamboo shoots, each targeting a billion-dollar output within approximately three years [13][14]. - The city has set a target for the comprehensive output value of these five industries to exceed 40 billion yuan by the end of 2024, with a growth rate of over 30% for two consecutive years [18][19]. Group 2: Strategic Measures - Qingyuan is implementing a "five transformations" strategy focusing on scale, aggregation, standardization, branding, and marketization to enhance the quality and efficiency of its agricultural sectors [16][23]. - The city has introduced ten measures to promote the full industrial chain construction of the five major industries, driving quality improvement and efficiency [17]. Group 3: Market Expansion and Brand Development - Qingyuan has successfully introduced several leading enterprises, including JD.com and Pinduoduo, to boost the standardization and branding of its agricultural products [22]. - The article highlights the growing popularity of Qingyuan's agricultural products in various markets, including Hong Kong and South Africa, indicating a strong demand and successful brand recognition [26][28][29]. Group 4: Technological Advancements - The article emphasizes the importance of agricultural mechanization in improving production efficiency and reducing labor costs, with plans to enhance the mechanization and modernization of agricultural equipment [36][40]. - Qingyuan is also focusing on the development of seed quality and resource protection, particularly for its unique agricultural products like Qingyuan chicken and bamboo shoots [43][48]. Group 5: Future Prospects - Qingyuan is exploring the "five major billion-dollar+" strategy to transform more local specialties into large-scale industries, aiming to create a modern agricultural industry cluster worth over 100 billion yuan [56][57]. - The city is committed to integrating agricultural production with tourism and health industries to enhance the added value of its agricultural products [51].

Core Viewpoint - The article highlights the participation of Qingyuan City in the 35th "Food Expo" in Hong Kong, showcasing its agricultural products and emphasizing the growth of its agricultural industry, particularly the Qingyuan chicken, which has become a popular choice among Hong Kong consumers [2][4][9]. Group 1: Event Overview - The 35th "Food Expo" in Hong Kong features 1,890 exhibitors from 35 countries and regions, showcasing nearly a thousand unique agricultural products [2][3]. - Qingyuan City presented its "Qingyuan Good Soil" regional public brand and five major agricultural industries at the expo [5][17]. Group 2: Agricultural Products and Achievements - Qingyuan chicken, known as the "National Banquet Chicken," has an annual output of 153 million birds and a comprehensive output value of 11.196 billion yuan [18]. - Yingde black tea ranks first in brand value among national black teas at 5.178 billion yuan [19]. - Xiniu bamboo shoots dominate the Japanese market with a 95% market share, achieving a comprehensive output value of 10.965 billion yuan [20]. - Qingyuan fragrant rice has the largest certified organic base area in the province, ensuring quality [21]. - Lianzhou vegetable heart has received multiple certifications, including national geographical indication protection [22]. Group 3: Market Trends and Consumer Behavior - There is a growing trend of Hong Kong consumers purchasing Qingyuan chicken, with a significant increase in repurchase rates after trying the product [24][26]. - Guangdong Tiannong Food Group reported a sales figure of 100 million yuan in Hong Kong for 2024, indicating strong market demand [27]. - The company has successfully established partnerships with local merchants during the expo, leveraging previous positive experiences to attract new customers [29]. Group 4: Future Prospects - Qingyuan's participation in the expo is part of a broader strategy to enhance its market presence and connect with global markets [44]. - The local government aims to utilize various resources and platforms to promote Qingyuan's high-quality agricultural products internationally [45].

Core Viewpoint - The development of the Xiniu bamboo shoots industry in Qingyuan has transformed from a small-scale initiative to a significant modern agricultural sector, contributing to the city's goal of creating a "trillion-level" industrial cluster through focused and systematic agricultural practices [1][2][11]. Group 1: Industry Development - Qingyuan has identified five key agricultural products, including Xiniu bamboo shoots, aiming to create five hundred billion-level modern agricultural industries, with a total output value exceeding 400 billion yuan by the end of 2024 [2][11]. - The Xiniu bamboo shoots industry has achieved a planting area of 1.0053 million mu and a total output of 433,200 tons in the first half of 2025, generating an industry chain output value of 3.245 billion yuan [3][11]. - The internationalization of Xiniu bamboo shoots has begun, with exports to Southeast Asia and other regions, marking a significant step in expanding the market [3][5]. Group 2: Economic Impact - The development of the five major industries has led to rapid growth in the overall agricultural output value of Qingyuan, benefiting over 200,000 farmers and more than 600,000 people [2][11]. - The export of bamboo shoots and related products reached approximately 2,400 tons, valued at around 100 million yuan in the first half of 2025 [3][5]. Group 3: Innovation and Technology - The integration of technology in traditional industries has revitalized agricultural practices, with innovations in product offerings such as tea-based desserts and skincare products [10][11]. - Financial institutions have introduced various support products for farmers, with over 15 billion yuan in loans allocated to the five major agricultural industries in 2024 [8][11]. Group 4: Marketing and Branding - The "Media+" initiative aims to enhance the branding and market presence of Xiniu bamboo shoots through comprehensive media strategies and community engagement [8][11]. - E-commerce has played a significant role in sales, with the Qingyuan chicken industry generating 200 million yuan annually through online platforms [7][11].