"连州味"亮相广 州街头！诚邀羊 城市民赴连州过 大年_南方+_南 方plus 诗豪粤郡，福寿 连州欢迎您！近 日，广州天河区 高志大厦上的一 则宣传广告格外 醒目，连州带着 地道的美食与特 色文旅资源亮相 羊城街头，向大 湾区乃至全国市 民发出了"到连 州过大年"的盛 情邀约。 得益于粤北冬季 昼夜温差大的气 候优势，连州菜 心口感清甜爽 脆、无渣多汁， 是粤港澳大湾区 市民冬季餐桌上 的宠儿，更是连 州人过年待客 的"硬菜"。东陂 腊味作为国家地 理标志产品，历 经百年传承，以 猪肉、腊肠、腊 鸭等为原料，经 传统工艺腌制风 干，色泽油亮、 香气浓郁，承载 着地道的粤北年 味，是春节馈赠 亲友的佳品。 连州菜心 东陂腊味 除了美食，连州 的山水风光也为 新春增添了别样 韵味。瑶安乡洛 神谷藏着焕新的 瑶寨与绿美山 水，漫步其间可 感受瑶乡的静谧 与诗意；连州地 下河作为国家 5A级景区，洞 内钟乳石千姿百 态，乘船穿梭其 中，仿佛置身梦 据了解，今年春 节期间连州推出 一系列特色年俗 活动，包括瑶寨 篝火晚会、地下 河新春祈福、腊 味美食节、非遗 展演等，让游客 在品尝地道连州 味的同时，沉浸 式体验粤北 ...

Group 1 - The "Guangdong Goods Going Global" initiative has been included in the Guangdong provincial government work report, attracting widespread attention from various sectors [6][7] - The initiative started on January 15, with a series of innovative practices being implemented, including the global sales of products like Chen Village's annual oranges and Maoming's tilapia [8][9] - The establishment of the first strawberry facility cultivation demonstration point in Guangzhou marks a significant step in agricultural technology and rural revitalization efforts [11][14] Group 2 - The "Media + Shared Factory" model is empowering the "Guangdong Goods Going Global" initiative, with events like the culinary competition and promotional activities for the "High Gui Big Shrimp" showcasing local products [21][24][28] - The "Guangdong Goods Going Global" exhibition in Shanghai saw the rapid sale of traditional cured meats from Huangpu, highlighting the demand for high-quality local products during the peak purchasing season [30][32][33] Group 3 - Weather conditions in Guangdong are expected to fluctuate, with temperatures rising before a new cold front arrives, impacting agricultural activities [36][39]

Core Insights - The "Guangdong Goods Going Global" initiative has been incorporated into the Guangdong provincial government work report, highlighting its significance in promoting local agricultural products on a national and international scale [2][6][7] - The initiative aims to enhance consumer confidence in Guangdong's agricultural products and expand their market reach, thereby contributing to the overall economic strategy of boosting domestic demand [6][7][8] Group 1: Agricultural Product Promotion - The initiative has successfully facilitated the global distribution of nearly 6 million pots of "Chinese New Year Kumquat" from Foshan, which is a key production area for this product [10][12][22] - Guangdong's kumquat market share in the domestic market is approaching 80%, with the Chen Village area supplying over 40% of the national kumquat demand [22][23] - The "Guangdong New Year Dishes" marketing event in Shanghai featured over 30 enterprises showcasing more than 100 products, emphasizing the cultural significance of Guangdong cuisine [33][42] Group 2: Economic Impact and Collaborations - The "Guangdong Goods Going Global" initiative has led to significant economic collaborations, such as the signing of contracts worth 1.1 billion yuan during the "Zhanpin" event in Changsha [45][55] - The initiative has also resulted in the export of over 30,000 pots of butterfly orchids to Southeast Asia, showcasing the region's agricultural capabilities [60][66][72] - The "Zhongshan Xiangnong" brand made its debut in Shanghai, featuring local specialties and enhancing brand visibility through experiential marketing [76][87] Group 3: Cultural and Market Integration - The promotion of "Maoming's African Catfish" at the Sichuan New Year Goods Shopping Festival has attracted significant consumer interest, indicating a successful market penetration strategy [89][100] - The "Newhui Chenpi" brand has gained traction in the North American market, with sales exceeding 15 million yuan in 2025, reflecting the growing demand for traditional Chinese products abroad [102][110] - The "Qingyuan Silk Rice" promotional event in Shenzhen achieved over 600,000 yuan in intended orders, demonstrating effective market engagement and brand recognition [128] Group 4: Future Prospects - The ongoing "Guangdong Goods Going Global" initiative is expected to continue reshaping the global image of Guangdong agricultural products, contributing to the modernization and internationalization of the region's agriculture [170][171][182] - The integration of cultural elements into agricultural marketing is seen as a key strategy for enhancing consumer connection and expanding market reach [177][180]

Core Viewpoint - The article emphasizes the synergy between Guangdong's manufacturing prowess and its agricultural products, showcasing how "Guangdong goods" (广货) are not only a representation of quality but also a cultural symbol that enhances the quality of life and drives economic growth [4][67][72]. Group 1: Guangdong's Manufacturing Strength - Guangdong is a major manufacturing hub, producing 70% of the world's consumer drones, 40% of smartphones, and 40% of industrial robots in China [6]. - The province leads in the production of home appliances, with products like rice cookers and air conditioners being globally dominant [7][14]. - The "Guangdong goods" brand is recognized for its innovation and quality, contributing significantly to both domestic and international markets [8][72]. Group 2: Agricultural Excellence - Guangdong's agricultural sector is robust, with products like the Qingyuan silk rice, which has a projected total output value of 6.457 billion yuan in 2024 [21]. - The province's seasoning industry, represented by brands like Haitian soy sauce, generated revenue of 55.7 billion yuan in 2024, accounting for over 60% of the national soy sauce production [27][28]. - The integration of traditional agricultural products with modern processing techniques enhances the value and appeal of these goods [30][37]. Group 3: Cultural and Culinary Integration - The combination of Guangdong's culinary products, such as the pairing of rice with high-quality rice cookers, exemplifies the harmonious relationship between technology and tradition [12][21]. - The collaboration between local ingredients, like lychee from Maoming and traditional beverages like Wanglaoji herbal tea, reflects a deep cultural connection and innovation in product offerings [35][39]. - The article highlights the importance of maintaining quality and tradition in food preparation, which is essential for enhancing the dining experience [54][69]. Group 4: Economic Impact and Future Prospects - The "Guangdong goods" initiative aims to expand the reach of these products both nationally and globally, fulfilling consumer demands while stimulating economic growth [72]. - The article suggests that the synergy between industrial and agricultural sectors will lead to a healthier, more convenient, and flavorful modern lifestyle [69][70]. - The ongoing efforts to promote Guangdong's products are expected to narrate compelling stories about the region, further enhancing its economic and cultural significance [73].

Group 1 - The "Guangdong Products Going Global" campaign has successfully launched, enhancing the marketing of Guangdong's agricultural products in Beijing, providing consumers with more choices for the Spring Festival [1] - The campaign has seen significant sales growth across various platforms, with promotional activities for industrial products already taking place in multiple cities since January 15 [1] - The campaign has showcased Guangdong's unique products, such as Yingde black tea and Yangjiang peanut oil, during the provincial two sessions, highlighting the appeal of Guangdong goods to both national and global consumers [1] Group 2 - Guangdong is focusing on the development of rural specialty industries, aiming to cultivate 10 trillion-yuan, 20 hundred-billion-yuan, and over 200 ten-billion-yuan industrial clusters, emphasizing the importance of local products [2] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has shown initial success, with 57 counties experiencing GDP growth rates above the provincial average, contributing to increased farmer incomes and urban-rural coordination [2] - The provincial government is encouraging the development of local economies and pillar industries, with discussions at the provincial two sessions highlighting the potential of utilizing forest resources for traditional medicine cultivation [2] Group 3 - As the Spring Festival approaches, Guangdong is launching special events for food and clothing to promote high-quality local products, aiming to expand their market reach [3] - The integration of cultural tourism with the "Guangdong Products Going Global" initiative is being emphasized, with new travel experiences being offered that combine traditional customs with modern attractions [3] - This combination of initiatives is expected to stimulate both local and macroeconomic consumption, providing a significant boost to Guangdong's economy and enhancing consumer engagement [3]

Group 1 - The core event is the "Guangdong Specialty Agricultural Products Entering Shanghai" marketing activity, aimed at promoting Guangdong's unique agricultural products in Shanghai [3][5][7] - The event features over ten Guangdong enterprises showcasing a variety of products, including festive foods, grains, poultry, fresh produce, and modern marine products [8][9][10] - The initiative aims to deepen the market connection between Guangdong and the Yangtze River Delta, enhancing the "Guangdong Products Going Global" spring campaign [5][63] Group 2 - Featured products include Qingyuan chicken, Simao rice, Meizhou pomelo, and various festive delicacies, which collectively represent the rich culinary heritage of Guangdong [9][10][30] - The event emphasizes the high quality and standardization of Guangdong agricultural products, which have gained recognition due to their appealing flavors and diverse offerings [13][48] - The marketing activity is designed to cater to Shanghai residents' demand for high-quality ingredients, with many buyers expressing interest in incorporating these products into their supply chains [52][56] Group 3 - The event also includes live cooking demonstrations, allowing attendees to experience the authentic flavors of Guangdong cuisine, such as claypot rice made with Simao rice [18][24] - The promotion of Guangdong products is expected to transform them from seasonal gifts into regular items on Shanghai dining tables, thereby enhancing the brand's national presence [64] - The collaboration between Guangdong producers and Shanghai distributors is seen as a strategic move to meet the diverse needs of consumers in Shanghai [61][62]

Core Viewpoint - The event promoting Lianzhou Choy Sum in Dongguan marks a significant upgrade from spontaneous market presence to industrial synergy, enhancing the connection between agriculture and urban consumption [8][10][90]. Group 1: Event Overview - The promotional event for Lianzhou Choy Sum took place at Dongguan's Dongshi C Park, showcasing the fresh and sweet flavor of the vegetable [3][4]. - This event is part of the "Warm Winter Consumption Season" in Qingyuan, aimed at introducing high-quality local produce to the Guangdong-Hong Kong-Macao Greater Bay Area [5][6]. Group 2: Market Demand and Supply - Dongguan is a major consumer market for Lianzhou Choy Sum, with increasing supply each winter season [26][66]. - The annual supply of Lianzhou Choy Sum is substantial, with one company alone having established partnerships with over 30 local restaurants, indicating strong demand [28][30]. Group 3: Quality and Consumer Reception - Lianzhou Choy Sum is praised for its quality and sweetness, making it a favorite among Dongguan residents [20][35]. - The event featured various culinary presentations, including chilled Choy Sum sashimi, which surprised many attendees with its sweetness [10][18]. Group 4: Economic Impact and Future Prospects - The planting area for Lianzhou Choy Sum is projected to reach 217,500 acres by the end of 2025, with an expected production of 364,700 tons and a total industry output value exceeding 2.7 billion yuan [45][46]. - The Dongguan catering market is expected to grow at an annual rate of over 8%, with total consumption projected to exceed 80 billion yuan by 2025, providing a vast market for high-quality agricultural products [66][68]. Group 5: Collaborative Efforts - The event facilitated connections between local suppliers and Dongguan's catering industry, promoting a full-chain cooperation model from farm to table [78][90]. - The Dongguan Catering Industry Association has recognized Lianzhou Choy Sum as a recommended ingredient, aiming to enhance its availability in local markets [39][40].

在省两会现场， 打开"广货"藏宝 图｜广货行天下 _南方+_南方 plus 在广东"两会期 间" ， "广货"的 藏宝图，正在省 两会的各个角落 被悄然打开。从 会场大堂的装 饰，到"代表建 议提办对接"的 活动现场，到代 表通道的"故事 现场"，到各地 市的组团"会议 现场"，再到餐 厅里的"品尝现 场"，广东各地 的风味与风物， 正跟着省人大代 表的脚步以生动 的方式走入聚光 灯下。 地点一：会场大 堂 一盆年桔，让吉 祥文化行天下 步入会场大堂， 两侧金灿灿的年 桔为庄严的会场 添上一缕暖意。 在岭南，年桔承 载着"金玉满 堂、大吉大 利"的千年寓 意，是春节不可 或缺的情感符 号。来自"中国 年桔之乡"惠州 龙门的省人大代 表、龙华镇双东 村党总支部书记 梁榕贵，今年着 力推动将年桔打 造为中国春节的 文化符号。在他 看来，新时代 的"广货"应有温 度、会说话 ——"年桔就是 岭南水土滋养出 的'文化广货'" 。 从会场出发，他 期待借助"媒体 +"的力量，让这 株"中国吉树"香 飘世界，以一颗 果子传递中国年 的情感认同，让 蕴含吉祥寓意 的"文化广货"真 正行天下。 梁榕贵代表现场推荐广东年桔闯世 ...

广货行天下，连 州菜心甜万家！ 清远冬日的"粤 味珍品"等你 尝！_南方+_南 方plus 冬日的岭南餐 桌，向来是腊 味、盆菜、年鱼 的主场，浓油赤 酱间，总需要一 盘青菜来平衡味 蕾。"宁可三日 无肉，不可一日 无青菜"，讲述 的就是老广饭桌 上对于青菜的执 着，而品质上乘 的"广货"——粤 味珍品连州菜 心，正成为越来 越多餐饮人心中 的"优选" 。 1月30日，"天赋 风土 自在清 远"清远市暖冬 消费季之"粤味 珍品·连州菜心 走进粤港澳大湾 区（东莞）宣传 推介系列活 动"将在东莞市 南城街道东实C Park举行。在马 年新春来临之 际，为湾区市民 和餐饮企业送上 一份"清甜厚 礼" 。 菜心顶流，为什 么是连州菜心？ "连州菜心清、 脆、甜，很好地 满足了厨师对食 当前正值粤味珍品连州菜心脆甜赏味期。 作为国家地理标 志产品，连州菜 心生长于粤北高 海拔地区，吃花 生麸、喝山泉 水"长大"，丰沃 的土壤条件、充 足的日照资源以 及显著的昼夜温 差，共同塑造了 清甜爽口、脆嫩 少渣的口感特 征。相比普通菜 心，连州菜心可 溶性糖含量更 高，维生素C、 钙等营养成分也 更为丰富。 在烹饪层面，连 州 ...

1月26日至27日，"广货行天下 粤味贺岁来"2026广东特色农产品进北京营销活动在北京举行。继1月26 日在北京广东大厦举行品鉴推介活动后，1月27日洽谈推介活动在新发地国际农产品会展中心举行。广 东企业组团走进新发地批发市场，现场对接80余家采购商，既丰富首都消费者的年货采购单，更与京津 冀市场展开深度对接，推动"广货行天下"春季行动之农产品促销系列活动落地见效。活动现场，"广货 行天下 好品亮京城"广东特色农产品进京（新发地）精准对接座谈交流会也同步举行。 "'广货行天下'，行的是品质，赢的是口碑，通的是民心。"广东省农业农村厅党组副书记黎明表示，期 待以此次活动为桥梁，让更多"粤字号"特色农产品走进北京的商超、餐桌、家庭。 广东农产品现场"圈粉" 化州橘红、新会陈皮、连州菜心……在新发地国际农产品会展中心一楼，广东年货大卖场集中展示了各 类广东特色农产品。三楼同步开展产销对接活动，广东企业与采购商面对面洽谈。现场还设置了试吃环 节，企业代表一边介绍产品，一边邀请采购商品尝体验，交流氛围热烈轻松。 "广东是鱼米之乡，这次我们带来了广东优质的丝苗米。"江门台山市国有粮食集团有限公司市场营销部 经理王海潮介 ...