Group 1 - The core viewpoint of the news is the performance and market position of 壹网壹创, which saw a stock price increase of 5.66% to 29.70 CNY per share, with a total market capitalization of 70.37 billion CNY [1] - 壹网壹创 is primarily engaged in providing e-commerce services for well-known fast-moving consumer goods brands, with revenue breakdowns as follows: online distribution services 33.73%, brand online marketing services 29.52%, brand online management services 25.53%, content e-commerce services 9.14%, and other services 2.08% [1] - The company was established on April 6, 2012, and went public on September 27, 2019, indicating a relatively recent entry into the public market [1] Group 2 - From the perspective of fund holdings, 招商丰利灵活配置混合基金 A (000679) holds 42,700 shares of 壹网壹创, representing 4.86% of the fund's net value, making it the fifth-largest holding [2] - The fund has achieved a year-to-date return of 17.05% and a one-year return of 52.67%, ranking 3658 out of 8178 and 1851 out of 7978 in its category, respectively [2] - The fund manager, 况冲, has been in charge for 2 years and 203 days, with the fund's total asset size at 999.7 million CNY [3]

Core Viewpoint - The company reported a decline in revenue for the first half of 2025, primarily due to a reduction in online distribution business, while net profit showed a slight increase [1][2]. Financial Performance - The company's revenue for 1H25 was 533 million yuan, a year-on-year decrease of 14.3%. The net profit attributable to the parent company was 71 million yuan, an increase of 5.8% year-on-year, while the non-net profit was 69 million yuan, up 8.6% year-on-year [1]. - Quarterly performance showed that Q1 and Q2 revenues declined by 12.1% and 16.1% year-on-year, respectively, with net profit for Q1 down 11.2% and Q2 up 19.1% [1]. Business Strategy - The company is actively reducing its heavy asset distribution business, leading to a decline in revenue. The revenue from brand online management services, brand online marketing services, and online distribution services for 1H25 changed by +3.7%, -11.8%, and -29.5% year-on-year, respectively, indicating a shift towards a light asset operation model [1]. - The company has deepened its collaboration with Alibaba, becoming one of the first ecological agent service providers for Tmall and Alimama, contributing 130 million yuan in revenue, which accounts for 24.4% of total revenue, an increase of 1.4 percentage points year-on-year [1]. Profitability and Cost Management - The gross margin for 1H25 increased by 2.1 percentage points to 29.8%. The gross margins for online distribution services, brand online marketing services, and brand online management services changed by -6.8, +4.9, and +4.3 percentage points year-on-year, respectively [2]. - The company has reduced sales and financial expense ratios by 0.8 and 0.6 percentage points to 10.5% and -1.9%, respectively, while the management expense ratio increased by 0.8 percentage points to 7.1% due to increased AI-related investments [2]. - As a result, the net profit margin attributable to the parent company and the non-net profit margin increased by 2.5 and 2.8 percentage points to 13.3% and 13.0%, respectively [2]. AI Development and Future Outlook - The company is focusing on the development and implementation of AI agents, collaborating with Alibaba on AI co-creation projects, particularly in e-commerce visual production [2]. - The implementation of AI technology has led to a reduction in the total number of employees by 21% compared to the end of 2024, as the company continues to pursue a light asset operation strategy [2]. Earnings Forecast and Valuation - Due to the company's decision to reduce the scale of online distribution services, the net profit forecast for 2025 has been lowered by 15% to 156 million yuan, while the forecast for 2026 is set at 191 million yuan [3]. - The current stock price corresponds to a P/E ratio of 46 and 38 for 2025 and 2026, respectively. The target price has been raised by 75% to 35 yuan, reflecting a valuation switch to 2026 and a potential upside of 15% [3].

证券研究报告 壹网壹创 (300792 CH) 短期业绩承压，关注新平台及 AI 布局 | 华泰研究 | | | 事件点评 | | --- | --- | --- | --- | | 2025 年 | 5 月 | 08 日│中国内地 | 电子商务 | 公司发布 2024 年报及 1Q25 业绩：2024 年营收 12.4 亿元（yoy-4.0%）， 归母净利润 0.8 亿元（yoy-29.6%），低于我们此前预期（1.3 亿元），主因 毛利率承压及资产减值损失增加超预期。1Q25 营收 2.5 亿元（yoy-12.1%）， 归母净利润 0.3 亿元（yoy-11.2%）。公司积极布局小红书等新兴平台，发力 AI 智能投放，目前估值已计入较高市场预期。考虑研发投放到显效需要时 间，且公司处于业务调整期，我们暂下调评级至"持有"。未来随"电商全 域服务商+新消费品牌加速器"双轮驱动，中长期的发展潜力值得关注。 品牌线上服务承压，分销业务逆势增长 分业务看，24 年品牌线上营销服务、品牌线上管理服务收入分别同降 17.1%/ 9.7%至 3.8/2.7 亿元，我们预计主因线上大盘表现偏弱及竞争加剧；线上分 销收入同 ...