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商圈“出圈” 靠什么(纵横)
Ren Min Ri Bao· 2025-10-22 22:17
商圈,是消费圈,也是文化圈、活力圈。热气腾腾的消费场景中,"商"的定位、"文"的味道,共同构成 发展之"圈"。今天的消费者更愿意为情绪、为体验"买单"。相较传统商圈,新商圈突破原有模式,由单 纯的购物场所转变成融合艺术、餐饮、设计等多种元素的综合性体验空间,为发展带来启示。 商圈在"商",更在"圈",是兼具商业浓度、客流密度、消费深度、历史厚度的特色综合体。最近,天津 南开区双鼓(古)地区热闹非凡,曲艺表演、民俗小吃、主题灯会熔于一炉,以民俗文化体验点亮城市 夜生活。让文化与商业、生活与消费共同生长、共融互促,商圈才能不断聚集人气。 有人将商圈的"出圈",比作"破茧成蝶"。有的传统商圈"变身",将潮流文化节、沉浸式演出引入老建 筑;有的地方,商圈搬进公园,商业街区与生态绿地、自然湖景交融……找到商业元素与本土特色的结 合点,从当地文化中提炼独特气质,以差异化的内容强化消费黏性,让消费行为产生更多价值,有助于 推动多元业态发展。知名商圈,带给城市的不只是消费体量的增加,更是城市能级的提升。 "走,去喝一杯咖啡。"在写字楼环绕的天津智慧山文化创意产业园,咖啡是一种文化氛围。前不 久,"好喫咖啡节"活动在此举办,大 ...
加快建设巴蜀特色国际消费目的地!四川离境退税商店超600户,“即买即退”商店数量位居全国第三
Sou Hu Cai Jing· 2025-10-16 07:30
Core Insights - Sichuan Province is actively enhancing its international consumption environment, with a focus on attracting inbound tourists and optimizing consumer experiences [1][3]. Group 1: Tax Refund and Sales Growth - The number of tax refund shops in Sichuan has exceeded 600, with 180 "immediate refund" shops, ranking third in the country; tax refund sales have increased by 190% [1]. - From January to August this year, the province's tax refund sales and amounts grew by 190% and 210%, respectively [1]. Group 2: Measures to Enhance Consumer Experience - Sichuan has implemented six measures to improve payment convenience for foreign consumers, becoming the second province after Shanghai to introduce such policies [3]. - During the recent "Golden Week" for National Day and Mid-Autumn Festival, inbound tourist numbers increased by 32%, with over 63,000 foreign consumers using Alipay, resulting in more than 270,000 transactions, a daily increase of 160% [3]. Group 3: Quality Consumption Initiatives - The China (Sichuan) International Panda Consumption Festival has become a significant consumption promotion platform in Western China, with various seasonal consumption activities planned to stimulate ongoing consumer interest [4]. - The festival this year focused on the theme "Shopping in China," highlighting international, quality, and green elements, featuring 12 influential events for consumers, including international beer festivals and panda-themed tours [4]. Group 4: Innovative Consumption Scenarios - Sichuan is implementing a five-year plan for cultivating new consumption scenarios, which has attracted 27 million visitors and generated over 22 billion yuan in consumption [5]. - Notable consumption scenarios like Zhang Gongqiao Food Street and Li Zhuang Ancient Town have seen peak daily visitor numbers exceeding 40,000 during holidays [5]. - Chengdu's innovative projects have been recognized as typical cases of new consumption scenarios, showcasing Sichuan's efforts in creating unique consumer experiences [5].