商圈消费体验
Search documents
商圈“出圈” 靠什么(纵横)
Ren Min Ri Bao· 2025-10-22 22:17
Group 1 - The article emphasizes the transformation of traditional commercial districts into integrated experience spaces that combine various elements such as art, dining, and design, catering to modern consumers who value emotional and experiential purchases [1][2] - The concept of commercial districts is evolving to become not just shopping areas but also cultural and vibrant spaces that enhance consumer engagement and promote local culture, as seen in the bustling activities in Tianjin's Nankai District [1][2] - Successful commercial districts are described as "emotional magnets," serving as platforms for emotional expression, cultural representation, and identity recognition, which are crucial for attracting consumers and enhancing their shopping experience [2] Group 2 - The integration of local culture and unique characteristics into commercial offerings is essential for enhancing consumer loyalty and driving diverse business development, as demonstrated by various innovative approaches in different regions [2] - The article highlights that the vitality of consumption and urban development can be observed through the changing demands and scenarios in commercial districts, while the fundamental logic of business development remains focused on winning consumer hearts [2]
加快建设巴蜀特色国际消费目的地!四川离境退税商店超600户,“即买即退”商店数量位居全国第三
Sou Hu Cai Jing· 2025-10-16 07:30
Core Insights - Sichuan Province is actively enhancing its international consumption environment, with a focus on attracting inbound tourists and optimizing consumer experiences [1][3]. Group 1: Tax Refund and Sales Growth - The number of tax refund shops in Sichuan has exceeded 600, with 180 "immediate refund" shops, ranking third in the country; tax refund sales have increased by 190% [1]. - From January to August this year, the province's tax refund sales and amounts grew by 190% and 210%, respectively [1]. Group 2: Measures to Enhance Consumer Experience - Sichuan has implemented six measures to improve payment convenience for foreign consumers, becoming the second province after Shanghai to introduce such policies [3]. - During the recent "Golden Week" for National Day and Mid-Autumn Festival, inbound tourist numbers increased by 32%, with over 63,000 foreign consumers using Alipay, resulting in more than 270,000 transactions, a daily increase of 160% [3]. Group 3: Quality Consumption Initiatives - The China (Sichuan) International Panda Consumption Festival has become a significant consumption promotion platform in Western China, with various seasonal consumption activities planned to stimulate ongoing consumer interest [4]. - The festival this year focused on the theme "Shopping in China," highlighting international, quality, and green elements, featuring 12 influential events for consumers, including international beer festivals and panda-themed tours [4]. Group 4: Innovative Consumption Scenarios - Sichuan is implementing a five-year plan for cultivating new consumption scenarios, which has attracted 27 million visitors and generated over 22 billion yuan in consumption [5]. - Notable consumption scenarios like Zhang Gongqiao Food Street and Li Zhuang Ancient Town have seen peak daily visitor numbers exceeding 40,000 during holidays [5]. - Chengdu's innovative projects have been recognized as typical cases of new consumption scenarios, showcasing Sichuan's efforts in creating unique consumer experiences [5].