Core Viewpoint - The operational data released by Xtep indicates stable performance for its main brand and strong growth for Saucony, meeting previous guidance expectations [1][2]. Group 1: Main Brand Performance - Xtep's main brand achieved steady all-channel revenue, with a low single-digit growth for the year, despite a slight slowdown in December due to warm winter and delayed Spring Festival [1]. - The children's segment and online sales showed remarkable performance, with online channels experiencing double-digit growth and live streaming platforms like Douyin and Kuaishou leading in sales [1]. Group 2: Saucony's Growth - Saucony's revenue for Q4 and the entire year grew over 30% year-on-year, indicating a strong development momentum [1]. - The brand has successfully adjusted its online strategy by reducing low-priced products and enhancing discount rates, leading to improved brand image [2]. Group 3: Inventory and Discount Management - The retail discount rate remained stable at 70-75%, with flexible adjustments during promotional periods to enhance terminal sales [2]. - The inventory turnover ratio for the main brand was approximately 4.5 months at the end of Q4, maintaining a reasonable level [2]. Group 4: Channel Optimization and DTC Transformation - The main brand's channel upgrade is ongoing, with over 70% of new stores being of the ninth generation or higher, and plans to open 20-30 new flagship stores by 2026 [3]. - The DTC transformation is progressing steadily, with plans to recover 300-400 stores in 2026, which will enhance responsiveness to market changes [3]. Group 5: Product Innovation and Market Position - The main brand continues to excel in functional products, with double-digit growth in the running category and significant sales increases for the Champion running shoe family [3]. - The company is focusing on optimizing its multi-brand matrix by divesting from fashion sports brands and concentrating on core running business, which is expected to strengthen its market position [4].

(01368) 型公司 纺织服饰 2026 年 01 月 25 日 主品牌表现稳健,索康尼延续强劲趋势 报告原因:有业绩公布需要点评 婴人(维持) | 市场数据: | 2026 年 01 月 23 日 | | --- | --- | | 收盘价（港币） | 5.08 | | 恒生中国企业指数 | 9160.81 | | 52 周最高/最低（港币） | 6.83/4.46 | | H 股市值（亿港币） | 142.55 | | 流通 H 股 (百万股) | 2,806.07 | | 汇率（港币/人民币） | 0.8968 | 一年内股价与基准指数对比走势: 76% 26% 资料来源：Bloomberg 证券分析师 王立平 A0230511040052 wanglp@swsresearch.com 刘佩 A0230523070002 liupei@swsresearch.com 联系人 刘佩 A0230523070002 liupei@swsresearch.com 申万宏源研究微信服务号 投资要点: 财务数据及盈利预测 | 货币单位:人民币 | FY2023 | FY2024 | FY2025E | FY202 ...