根据公司25Q4及25Q3运营公告，特步主品牌全渠道流水同比持平，环比Q3(低单增长)降速，预计主要 受Q4天气暖和、春节时间晚等因素影响冬装销售；零售折扣为70-75折，环比Q3持平；渠道存货周转为 约4.5个月，环比Q3(4-4.5个月)略有增加，但仍处于健康水平。该行预计电商渠道有望延续25H1趋势， 维持双位数增长；特步儿童在"特步少年"助力儿童运动追高的品牌定位下，推出成长鞋，有望实现较快 增速。 25Q4索康尼流水恢复高增 根据公司25Q4运营公告，索康尼全渠道流水同比增长超过30%，环比Q3(同比增长超过20%)有所提速， 预计主要系公司自Q2对电商渠道进行调整，Q4已初显成效，恢复高增趋势。索康尼定位精英跑者，聚 焦专业产品，持续在高线城市的高端购物中心开设全新旗舰店和概念店，扩大客群、提高店效。特步主 品牌和索康尼在跑步领域的协同效应有望不断加强，进一步提升跑步市场份额。根据公司微信公众号及 其引用的悦跑圈数据，特步与索康尼的集团军效应凸显，2025年国内马拉松大赛全局跑者联合穿着率第 一；在专业影响大众策略引领下，公司2025年跑鞋销量突破2500万双。 广发证券发布研报称，根据特步国际( ...

[Table_Page] 公告点评|耐用消费品与服装 证券研究报告 | [Table_Title] 【 广 发 纺 服 | 海 外 】 特 步 国 际 & | | --- | --- | | （01368.HK） | | | 25Q4 | 主品牌稳健，索康尼环比提速 | [Table_Summary] 核心观点： 盈利预测：*本文如无特殊说明，货币单位均为人民币，1HKD=0.90CNY | [Table_ 单位 Finance] :人民币百万元 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 主营收入 | 12,743 | 13,577 | 14,416 | 15,516 | 16,868 | | 增长率（ % ） | -1.5% | 6.5% | 6.2% | 7.6% | 8.7% | | EBITDA | 2,120 | 2,379 | 2,343 | 2,571 | 2,813 | | 归母净利润 | 1,030 | 1,238 | 1,362 | 1,514 | 1,668 | | ...

(01368) 型公司 纺织服饰 2026 年 01 月 25 日 主品牌表现稳健,索康尼延续强劲趋势 报告原因:有业绩公布需要点评 婴人(维持) | 市场数据: | 2026 年 01 月 23 日 | | --- | --- | | 收盘价（港币） | 5.08 | | 恒生中国企业指数 | 9160.81 | | 52 周最高/最低（港币） | 6.83/4.46 | | H 股市值（亿港币） | 142.55 | | 流通 H 股 (百万股) | 2,806.07 | | 汇率（港币/人民币） | 0.8968 | 一年内股价与基准指数对比走势: 76% 26% 资料来源：Bloomberg 证券分析师 王立平 A0230511040052 wanglp@swsresearch.com 刘佩 A0230523070002 liupei@swsresearch.com 联系人 刘佩 A0230523070002 liupei@swsresearch.com 申万宏源研究微信服务号 投资要点: 财务数据及盈利预测 | 货币单位:人民币 | FY2023 | FY2024 | FY2025E | FY202 ...

Core Insights - The sports children's clothing market is increasingly focusing on the youth demographic, with brands like Li Ning and Skechers launching dedicated youth stores, reflecting a shift in consumer targeting [1][2][6] - Anta's children's division has achieved significant sales, surpassing 10 billion yuan, indicating a strong market presence and growth potential in the youth segment [1][2] - The rise of the "alpha generation" (children born after 2010) is influencing purchasing decisions, as they exhibit independent aesthetic awareness and decision-making capabilities [2][4] Market Trends - The market for children's sportswear is evolving, with brands shifting focus from younger children to the larger youth demographic due to declining birth rates and changing consumer preferences [2][6] - Brands are increasingly recognizing the need for specialized marketing strategies that engage youth directly, rather than solely targeting parents [2][4] - The trend towards more sophisticated and nuanced consumer preferences among youth is driving brands to adopt refined operational strategies [5][6] Retail Innovations - The physical retail landscape is adapting to cater to youth consumers, with a variety of store formats emerging, including specialized youth stores and concept stores [6][8] - Anta's strategy includes separating children's and infant's business lines, focusing on enhancing store efficiency for youth products [6][8] - The expansion of store sizes and the introduction of interactive and experiential elements are becoming common, with brands creating dedicated areas for specific sports and activities [12][19] Product Development - Brands are increasingly offering products that cater to niche sports and activities, reflecting a broader range of consumer interests and preferences [12][19] - The integration of technology in product design and retail experiences is becoming more prevalent, with brands focusing on specialized footwear and apparel for youth [16][19] - The emphasis on functionality and professional-grade products is evident, as brands like Anta and Skechers introduce advanced materials and designs tailored for young athletes [16][19] Consumer Engagement - The approach to engaging young consumers is evolving, with brands implementing interactive experiences in stores to attract and retain youth customers [19][21] - The use of technology for personalized services, such as foot arch assessments and AI-driven recommendations, is becoming a key differentiator in the retail experience [19][21] - The trend towards immersive retail environments, such as Nike's "active experience store," highlights the importance of creating engaging shopping experiences for young consumers [21]