45元的生吐司，32元的招牌吐司，当一个面包的价格逼近一份双人简餐，"新奇贵"成为品牌面包店的新标签，不少消费者直呼"很难再见到个位数 的面包售价"。记者走访市场发现，中高端面包市场看重"主打品质、健康与社交体验"，随之价格越高，同类化面包竞品越多。近日，记者走访多 地调查，看这场由舌尖开始的消费升级，究竟是谁在买单，为何买单？ 超市内现做烘焙 消费理念两极分化 10月9日中午，记者来到崂山金狮广场，走访下来发现仅该商场就有八家烘焙类门店，包括西村叔叔、爸爸糖吐司面包、石头先生的烤炉、壹号面 包房、佑禾、盒马烘焙区，各家门店陈列柜里摆放着价格在12元至36元不等的咸甜面包、软欧包以及创意面包。记者看到，即便是工作日，店内 依然不乏前来选购的年轻人和带着孩子的家长。 4片有机全麦吐司16.9元，32元的猪肉脯吐司、36元的招牌榴莲面包、25元的核桃马里奥面包、35元的招牌奶酥吐司……记者走访发现，相比前几 年的软欧包市场，如今各类夹馅口味吐司成"爆款"，各品牌同类吐司价格也在28-45元不等，不断有店员在柜台补货，佑禾面包的店员告诉记者， 店内特色吐司基本上分4轮售卖，每轮20个，且每轮均能售罄，会根据供应进行 ...

转自：北京日报客户端 延伸阅读： 新华网三评之一：别让外卖"满减"成"浪费" 来源：新华网 国庆中秋双节刚过，团圆喜庆的氛围尚未完全消散，一些宴席散场后的浪费却格外刺眼：饭店后厨的泔 水桶里，未动几筷子的海鲜、整盘的菜品堆积如山……本该盛满团圆与诚意的喜宴，硬生生变成了触目 惊心的"剩宴"。 好好的喜宴，怎么就成了"剩宴"？答案藏在跑偏的"仪式感"里。 有的消费者为了"十全十美"凑十道菜，有的为了"有面子"点满价格昂贵的硬菜；更有人为了拍张"满汉 全席"的朋友圈，明知吃不完也要点上，快门一按，饭菜便无人问津。本该是美好寓意的"年年有余"， 却成了铺张浪费的遮羞布。 而一些商家的营销，更是把这种浪费推到了极致。 一边挂着"光盘行动"的标语，一边用"6888元显档次""8888元更吉利"的话术，把套餐和"面子"捆绑；顾 客想点小份菜、减两道菜，却被"套餐更划算""不够大气"的话术绑架。这种明倡节约、暗促浪费的双面 操作，不过是借"吉利"之名，瞄准消费者的钱包。 粮食安全是"国之大者"，一粥一饭当思来之不易。真正的"仪式感"，从不是餐桌上堆成山的饭菜，而是 团圆时的欢声笑语、庆祝时的真心实意。 作者: 乌梦达 ...

Group 1 - The core event involved Sohu's founder Zhang Chaoyang completing a 8.69 km frog swim across the South Australia Island-Paofeng Bay in 5 hours and 18 minutes, serving as a personal challenge and a promotional activity for the upcoming Sohu Video Broadcaster Conference [2][5] - Zhang faced unexpected challenges during the swim, including strong currents and oyster areas, which posed risks of injury, leading to the activation of an emergency plan [4][5] - The swim was part of a broader initiative to promote a healthy lifestyle and physical activity, coinciding with the upcoming 15th National Games in Guangdong, where surfing will be featured [8][10] Group 2 - The Sohu Video Broadcaster Conference, also known as the "Attention Flow Conference," is scheduled for September 21 in Sanya, and will feature various content areas including dance, culture, and sports, aiming to create a social celebration [10] - The event was live-streamed by Sohu Video, with commentary from world champions in water sports, enhancing public engagement and education on swimming techniques [8][10] - Zhang emphasized the importance of setting meaningful goals and the role of scientific thinking in overcoming challenges, promoting a message of resilience and health through sports [5][8]

春雨惊春清谷天，夏满芒夏暑相连。秋处露秋寒霜降，冬雪雪冬小大寒。 春天里的青笋冒尖，夏日里的青梅酒浓，中秋时节的螃蟹正肥，寒冬腊月里的腊肉喷香。 一年四季，一日三餐，悲欢甘苦，俱是诗篇。 苏东坡说："一年好景君须记，最是橙黄橘绿时。" 春茶、夏果、秋落，冬酿，岁时流转，礼俗传承，美意延年。 这是国人藏在心里无需言语的深沉的爱，也是 中国人独有的浪漫。 01 在中国的江南，浙江西部的衢州常山，有这样一位作家，他是"稻人"，是医生，也是记者。 他体验过社会的纷繁复杂，也有过行万里路的自由惬意。 最后，他选择成为一名真正的写作者，在厚重的时空场域和广袤无边的乡村上耕耘劳作，书写 生活。 他叫 周华诚 。 年少的他常在山野中奔跑、劳动，这些经历，孕育出他对自然的深厚情感，也构成了他文学的 创作"母本"。 于是，他着眼和落笔于浙江的传统文化和日常生活，他 写下田、写廊桥，写草木滋味、写一饭 一世界，重新发现逐渐被世人遗忘的时间之美和日常之美。 这一次，周华诚交出了 《仪式：中国人的时间哲学》 。 在这部书里，周华诚以故乡浙江衢州常山作为观察样本，试图呈现中国人，尤其是江南人家 随 岁时流转 的日常生活。 谈到写作这部书 ...

Group 1 - The core idea revolves around the viral trend of milk tea bouquets initiated by Li Yitong, which has sparked both admiration and health concerns among consumers [1][4][6] - The aesthetic appeal of the milk tea bouquet, described as "sweet and cool," has led to widespread imitation across various cities, indicating a significant cultural impact [3][4] - The commercial aspect is highlighted by the simultaneous marketing campaigns from brands, leveraging the trend for promotional activities, showcasing the intersection of celebrity influence and consumer behavior [5][6] Group 2 - Health warnings have emerged regarding the consumption of milk tea, with concerns about high ice content and bacterial contamination, prompting a discussion on the balance between aesthetic experiences and health risks [4][6] - The phenomenon reflects a shift in consumer behavior, where social media trends can rapidly influence purchasing decisions, raising questions about the implications of such trends on public health [4][6] - The event illustrates the power of social media in shaping marketing strategies, as brands capitalize on trending topics to enhance visibility and engagement with consumers [5][6]

Core Insights - The article discusses the evolving preferences of high-end homebuyers, emphasizing a shift from investment-driven purchases to a focus on long-term living experiences. Buyers are increasingly seeking personalized, comfortable, and aesthetically pleasing living environments that provide a sense of belonging and community [1][20]. Group 1: Product Trends - Trend 1: Personalized Indoor Space - Buyers are now looking for unique living scenarios rather than just standard layouts, prompting developers to create open spaces with fewer structural constraints [1]. - Trend 2: Family-like Property Services - High-quality property management that fosters a sense of community and family is becoming a competitive advantage, with services tailored to enhance residents' daily lives [7]. - Trend 3: Multi-dimensional Landscape - There is a growing demand for properties that integrate nature and art into their design, creating a more immersive living experience [8][9]. - Trend 4: Ritualistic Homecoming - Developers are enhancing the experience of returning home by improving garage aesthetics and functionality, making it a welcoming transition from the outside world [11]. - Trend 5: Sense of Belonging - Luxury properties are increasingly focusing on community dynamics, ensuring that all residents feel a sense of equality and comfort within the space [14]. - Trend 6: Cultural Aesthetics - Homes are now seen as a reflection of personal identity, leading to collaborations with artists to enhance the cultural value of communities [16][18]. Group 2: Market Dynamics - The article highlights that despite some properties having excellent locations and configurations, they may still struggle to sell, while others that meet specific buyer expectations can achieve unexpected sales success [1]. - The shift in buyer mentality towards long-term living and comfort is reshaping the luxury real estate market, indicating a need for developers to adapt to these changing preferences [20].

Core Insights - The article discusses the evolving consumer behavior of Generation Z, emphasizing the importance of "emotional value" in their purchasing decisions, which can lead to profitable business opportunities. Group 1: Emotional Value in Consumption - The concept of "emotional value" is becoming increasingly significant across various product categories, including collectibles and everyday items, as consumers seek deeper connections with their purchases [4]. - Consumers exhibit a duality in their spending habits, balancing rational choices with a willingness to pay premiums for items that resonate with their personal preferences, reflecting a regained sense of control over their consumption [5][8]. - The rise of "spiritual consumption" is noted, where young consumers use specific purchases to connect with like-minded individuals rather than to showcase success through expensive items [9]. Group 2: Consumer Behavior Trends - The report highlights that nearly 30% of young consumers engage in spending for emotional healing, indicating a preference for experiences and products that enhance their well-being [23]. - Nostalgia is identified as a powerful emotional driver, with trends showing a resurgence of interest in classic media and products, providing comfort during uncertain times [24]. - The article also points out the significance of "rituals" in consumer behavior, as young people seek small acts that provide a sense of security amidst societal pressures [19].