虽说消费降级、预期降低是这两年的热门关键词，但若是能踩中Z世代的"消费观"，很多生意也许就能比想象中更加 赚钱。 从年初与《哪吒2》的联名手办8天售罄，到前不久一只薄荷色LABUBU拍出108万的天价……泡泡玛特凭一己之力， 创造了很多火出圈的爆款产品。 而且，这种"为爱买单"的消费情绪并不局限于潮玩、盲盒。印上了热门IP的日用品变成了收藏级周边，主打充饥的速 食产品成了精神代餐，这些现象的背后，都能关联到同一个关键词，那就是"情绪价值"。 如今，几乎每个品牌都在强调"情绪价值"的重要性，这种价值并不"抽象"，而且随着时间的推移越发"清晰"。我们不 妨结合几个案例，跟大家聊聊情绪价值到底是什么。 第一，是在消费中"掌控感"。 这一届消费者的行为看起来很"割裂"——他们的消费观念有"理性"的一面，像是吃拼好饭、用拼多多购物、用军大衣 替代羽绒服等等。也有"随性"的一面，比如愿意为盲盒、电竞、手办、谷子等商品支付更多的溢价。 其实这两种消费观念的背后，有着同样的主线，那就是拿回了对消费"掌控感"。不管是成功押注"穷鬼经济"的蜜雪冰 城，还是主打"低价优质"的库迪咖啡，都恰好踩准了年轻人对"小资"消费品集体祛魅的关 ...

本文来自微信公众号：新周刊 （ID：new-weekly），作者：舒宇，编辑：宋爽，题图来自：AI生成 生日那天，邓邓奖励了自己一场跨省游，从广东出发前往上海迪士尼游玩。正沉浸在童话世界带来的欢 乐中时，她收到了母亲的信息，寥寥数语却包含了三层信息：指责邓邓在母亲节出去玩，却对母亲没有 任何表示；今天是母亲节，弟弟带她吃了一碗面聊表孝心；母亲想要一条价值几千元的玉石手镯，希望 邓邓能在上海购买后，将之作为母亲节礼物送给自己。 一瞬间，生日带来的喜悦被兜头浇灭，对话框中母亲发来的"母亲节都没有表示""弟弟长大懂事了"等字 眼让邓邓觉得如鲠在喉。她在个人社交账号上发布了有关帖文，表示自己从小到大没有过过儿童节，生 日也从没收到过礼物。她疑惑不解，为何父母在子女长大后，突然开始变得喜欢过节了？ 评论区内诸多人发表了类似经历：小时候不被重视，长大后却被要求满足父母的诸多期许，为父母的需 求买单。 摆在这些人面前的一个现实问题是，如果自己从未被赋予仪式感，那在长大后是否要心甘情愿回馈父 母？ 一、毕业后，父母觉得我无所不能 邓邓首次察觉到父母想要仪式感，是在参加工作后，她发现父母总会有意或无意在春节、父亲节、母亲 节等 ...

在当下的消费市场中，年轻人越来越愿意为"特爱有你仪式感"买单，这并非是一种简单的消费行为，而是一种情感与认同的深度表达。 仪式感，从来都不是一种空洞的形式，它是一种对生活细节的关注，是对情感的珍视。年轻人生活在一个快节奏的时代，日常的忙碌让他们渴望在某些特殊 的时刻，通过仪式感来赋予生活更多的意义。比如在纪念日、节日或重要的人生节点，一场精心策划的仪式，可以成为他们情感的寄托，让他们在平凡的日 子里感受到独特的价值。 "特爱有你仪式感"之所以吸引年轻人，是因为它契合了他们对个性化的追求。年轻人不再满足于千篇一律的消费模式，他们希望自己的每一次表达都能与众 不同。这种仪式感的消费，让他们能够以一种独特的方式，展示自己的情感和生活态度。无论是定制化的纪念品，还是精心设计的场景，都成为了他们表达 自我和个性的载体。 此外，年轻人对"特爱有你仪式感"的买单，也是一种对情感连接的渴望。在社交媒体高度发达的今天，年轻人通过分享这些仪式感的瞬间，与朋友、家人和 爱人建立更紧密的情感纽带。这种分享不仅是一种情感的传递，更是一种社交货币，它让他们在社交圈中获得认同感和归属感。 年轻人愿意为"特爱有你仪式感"买单，是因为它满足了 ...

Group 1 - The number of inbound tourists in China is increasing due to optimized measures such as 240-hour visa-free transit and tax refunds for departing foreigners [1] - In Hunan, the Tianmen Mountain received 370,000 foreign tourists from 122 countries and regions in the first half of the year, marking a 10% year-on-year increase and a historical high for the same period [3] - In Shandong, the Weihai Economic and Technological Development Zone has transformed a 28,000 square meter lawn into a 27-hole standard footgolf course, attracting over 140 Korean tourists on its opening day [5] Group 2 - In Zhejiang, the Ningbo airport saw a 295% year-on-year increase in visa-free inbound travelers, with over 40,000 foreign travelers recorded in the first half of the year, an 87% increase [7] - The inbound tourism experience is evolving from mere sightseeing to a new phase of "cultural ritual consumption," with many foreign tourists engaging in traditional costume photography [8] - In Anhui's Xixinan Village, foreign tourists are experiencing Hanfu makeup and participating in intangible cultural heritage activities, such as fish lantern making, which includes learning about its history and craftsmanship [10]

在安徽黄山的西溪南村，一批外国游客也正在体验汉服妆造，他们或是在古村落感受自然景观之美，或是以皖南特色徽派建筑为背景，来拍照留念。当 地还举行了体验制作非遗鱼灯的活动，介绍鱼灯的历史传说、传承发展、制作工艺等知识。 汉服体验为门店带来增量收入 激发文旅消费新活力 央视网消息：这个暑期，入境游客数量不断增加，在中国各个景区里，许多外国游客会选择体验古装旅拍，形成了一道独特的风景线，成为入境游的新 趋势。 来自印度的阿迪南告诉我们，自己的家人在浙江绍兴工作，所以他也趁着暑假来到这里。之前他就见到不少身穿汉服的中国人，与现代服装完全不同的 设计勾起了他的好奇。借着逛柯桥古镇的这次机会，阿迪南走进了古装旅拍店，决定穿上试试。 采访中景区的汉服店老板对记者表示，有些外国游客是经当地入住的民宿推荐过来，或是通过第三方平台预约，更多的是路过门店临时决定进来体验消 费。且来拍照的外国游客中，90%以上为女性群体。 从直接消费看，外国游客的古装体验带来了增量的营业收入，一些店铺年接待近百组游客的规模成为文旅消费新增长点；此外，景区借助服饰体验也延 长了外国游客停留时间，带动妆造、摄影、文创等非门票消费收入也在同步提升。 业内人 ...

Core Viewpoint - The pet food market in China is experiencing significant growth, particularly with the introduction of specialized pet food products like festive rice dumplings, reflecting the increasing humanization of pet care and the demand for unique pet experiences [1][5][7]. Group 1: Market Trends - The pet fresh food market in China is growing at an annual rate of 61.7%, with an expected market size exceeding 427 billion yuan by 2025 [5]. - The overall pet market in China has surpassed 300 billion yuan, with a projected growth rate of 7.5% in 2024 [7]. - The pet food segment remains the largest consumer market, accounting for 52.8% of total pet spending [7]. Group 2: Product Offerings - New pet food products include festive rice dumplings specifically designed for pets, featuring ingredients like salmon, pumpkin, and duck breast [2][3]. - The pet fresh food store "法思纳" has reported daily pre-orders exceeding 1,000 units for their pet rice dumplings, indicating strong consumer interest [3][5]. - Other themed pet food products, such as hamburgers and pizzas, are also being introduced to enhance the festive experience for pet owners [3][4]. Group 3: Consumer Behavior - A survey indicates that 76% of pet owners consider their pets as family members and are willing to pay for products that enhance their pets' festive experiences [4]. - Pet owners are increasingly interested in the health and safety of pet food, with many opting to make homemade versions to ensure quality and cost-effectiveness [6]. - The demand for visually appealing pet food products is rising, with consumers more likely to purchase items that are creatively shaped, even if the ingredients are similar to standard offerings [6]. Group 4: Industry Dynamics - Major companies from various sectors, including food and beverage, healthcare, and retail, are entering the pet market, indicating a trend towards diversification and competition [8]. - Despite the rapid growth, the domestic pet industry is still in its early stages compared to international markets, presenting both opportunities and challenges for new entrants [8]. - The industry is undergoing a transformation with a focus on building independent brands and restructuring global supply chains to adapt to domestic market demands [8].

点击图片▲立即试听 " 亲密关系的建立正在经历一场 ' 场景革命 ' 。婚恋产业的增长点，或许藏在某座不知名的山顶，某场未打完的剧本杀里。 " 文 / 巴九灵（微信公众号：吴晓波频道） 这个五一，朋友圈含婚量直线下降，85后小巴自是不必说缘由，但95后小巴也觉得冷静。 只有在社交媒体上，才能刷到电子请柬、婚纱九宫格、结婚vlog，空气里才找到一丝丝喜糖味儿。 图源：小红书 而且过了这次五一，结婚登记的门槛就基本上降为零了。2025年5月10日，修订后的《婚姻登记条例》实施，其中两条重要修改内容是，实行结婚 登记"全国通办"和"取消户口本"。 而在此之前，多地已经开始发钱鼓励结婚。 今年1月1日起，广州市白云区龙归街南岭村开始实施《南岭村初婚奖励实施方案（试行）》。 如果结婚双方皆为南岭村户籍股东成员，最高可奖励4万元；同一时间，山西吕梁市初婚夫妇且女方在35周岁及以下的给予1500元奖励，由结婚双 方在婚姻登记窗口领取现金红包。 再把时间往前推，浙江率先发起红包。 2023年4月，绍兴市上虞区"对每对在上虞区登记结婚的夫妇给予价值1000元的礼包"；2023年8月，浙江省衢州市常山县对初婚夫妇且女方年龄在 2 ...

Core Viewpoint - The article explores the concept of finding personal "wilderness" within urban life, emphasizing the importance of creating a unique space for mental and emotional well-being amidst the fast-paced city environment [2][7][12]. Group 1: Urban Life and Personal Space - The dichotomy between urban and rural life is challenged, suggesting that individuals can cultivate a personal sanctuary at home, allowing for spiritual freedom without leaving the city [2][9]. - Young people are increasingly dissatisfied with traditional career paths, seeking to integrate personal interests into their work, thus enriching their lives and creating a parallel universe of fulfillment [3][5][6]. - The narrative of a couple transforming their small living space into a naturalistic garden illustrates the potential for urban dwellers to create meaningful, green spaces that enhance their quality of life [9][14]. Group 2: Personal Interests and Hobbies - The phenomenon of collecting blind boxes is highlighted as a way for young individuals to construct a fulfilling inner world, reflecting a desire for novelty and surprise in their lives [3][11]. - The story of a former fitness coach who transitioned into the restaurant industry showcases the flexibility and creativity that young professionals are embracing to align their passions with their careers [5][6]. Group 3: Home and Technology - The Haier Xiaohonghua series is presented as a solution for modern urbanites, offering smart home appliances that enhance daily living experiences and provide emotional comfort [13][14]. - The design philosophy of the Haier Xiaohonghua series emphasizes simplicity and functionality, aiming to create a serene living environment that allows individuals to appreciate the small joys of life [15].

Core Insights - The report highlights the top brands in the home and decoration sector, with Libai, Miniso, and Muji leading the popularity index with scores of 1.99, 1.75, and 1.75 respectively [2][3] Brand Rankings - The top brands in the home and decoration category are as follows: 1. Libai - 1.99 2. Miniso - 1.75 3. Muji - 1.75 (up 4 spots) 4. KER - 1.71 (up 2 spots) 5. Mainstream Home Decoration - 1.44 (new entry) 6. Kuka Home - 1.18 (up 7 spots) 7. Sogou Home - 1.14 (new entry) 8. Xibanshishi Mat - 1.09 (new entry) 9. Quanyou - 0.94 (new entry) 10. Genji Wood Language - 0.90 (up 4 spots) [2] Consumer Trends - The report indicates that holiday cycles and social trends are driving the consumption of health-oriented and low-cost home products. The demand for home renewal post-Spring Festival and Valentine's Day marketing create a dual effect, prompting brands to strategically position their products for specific scenarios [4] - Libai focuses on deep cleaning needs by enhancing marketing for pet-specific cleaning products, while Miniso targets emotional consumption during Valentine's Day with affordable home items, reflecting a dual consumption logic of functionality and emotional connection [4] Technological Integration - The integration of health technology in home products is evolving from a conceptual phase to a standard value proposition. Brands like Oppein are incorporating smart home systems, while Aisino is focusing on health management through innovative bedding products [5] - This shift indicates a deeper user demand for both high-end and mass-market products, where technology becomes a fundamental value rather than an added feature [5] Index Overview - The report is part of the "World Research Consumption Guide" series, which includes various consumption indices aimed at objectively presenting trends in the consumer market to assist brands in tracking market dynamics [6][7]