01 事件概述 据中国摩托车商会数据， 2025 年 7 月 250cc （不含）以上摩托车销量 8.8 万辆，同比 +21.7% ，环比 -14.2% 。 1-7 月累计销量 59.0 万辆，同比 +37.9% 。 02 分析判断 行业： 淡季不淡 中大排月度销量 维持强势 1）125cc（不含）以上 ： 7 月销量 66.5 万辆，同比 -7.1% ，环比 -5.9% ，主要增量来自于 125-150cc 及 500-800cc ，春风动力、隆鑫通用等头部企业均贡献明显增量 ； 2）250cc（不含）以上： 7 月销量 8.8 万辆，同比 +21.7% ，环比 -14.2% 。 1-7 月累计销量 +59.0 万辆，同比 +37.9% 。其中 ： 出口： 250cc+ 摩托车 7 月出口 4.7 万辆，同比 +77.0% ，环比 -18.6% ，同比增长原因为头部企业在 500-800cc 排量段 出口持续增长， 1-7 月累计出口 31.2 万辆，同比 +71.1% 。 内销： 250cc+ 摩托车 7 月内销 4.2 万辆，同比 -9.7% ，环比 -8.8% 。 1-7 月累计内销 27.9 万辆， ...

Core Viewpoint - The motorcycle industry is experiencing significant growth in the mid-to-large displacement segment, with strong sales performance and export growth expected to continue into 2025 [19]. Industry Overview - In June 2025, sales of motorcycles with a displacement of 250cc and above reached 102,000 units, marking a year-on-year increase of 14.3% and a month-on-month increase of 1.7%, setting a historical record [2][4]. - Cumulative sales from January to June 2025 reached 501,000 units, representing a year-on-year increase of 41.3% [2]. Sales Performance - For motorcycles above 125cc, June sales totaled 706,000 units, showing a year-on-year decrease of 1.9% but a month-on-month increase of 0.4% [2]. - Exports of 250cc and above motorcycles in June reached 57,000 units, a year-on-year increase of 59.9% and a month-on-month increase of 13.7%, with cumulative exports for the first half of the year at 265,000 units, up 70.1% year-on-year [2][4]. Domestic Market - Domestic sales of 250cc and above motorcycles in June were 45,000 units, down 15.6% year-on-year and 10.1% month-on-month, with cumulative domestic sales for the first half of the year at 236,000 units, up 18.7% year-on-year [3][4]. Market Structure - The market for motorcycles with a displacement of 500cc and above is experiencing strong growth, with June sales of 2,300 units, a year-on-year decrease of 27.06% but a cumulative increase of 125.9% for the first half of the year [4]. - The top three companies in the 250cc and above segment in June were Chuanfeng Power, Qianjiang Motorcycle, and Longxin General, with a combined market share of 46.9% [5]. Company Highlights - Chuanfeng Power's June sales for 250cc and above motorcycles were 21,000 units, a year-on-year increase of 9.2%, maintaining a market share of 21.2% [5]. - Qianjiang Motorcycle's June sales were 11,000 units, a year-on-year decrease of 39.6%, with a market share of 11.2% [10]. - Longxin General's June sales were 15,000 units, a year-on-year increase of 31.8%, with a market share of 12.9% [10]. Future Outlook - The motorcycle industry is expected to continue its upward trajectory in 2025, driven by increased supply and the expansion of leading companies' export businesses [4][19]. - Chuanfeng Power is focusing on new models in the 450cc and 650cc categories to boost domestic sales, while also expanding its overseas market presence [12].

Investment Rating - The report maintains a "Buy" rating for the motorcycle industry, particularly recommending companies like Chuanfeng Power, Longxin General, and Qianjiang Motorcycle [6][15]. Core Insights - The motorcycle industry is experiencing significant growth, with 250cc and above motorcycle sales reaching a record high in May 2025, showing a year-on-year increase of 31.1% and a cumulative increase of 50.4% from January to May 2025 [3][4]. - The report highlights the strong performance of major players in the market, with Chuanfeng Power leading in sales and market share, followed by Qianjiang Motorcycle and Longxin General [6][15]. - The export market is also thriving, with a notable increase in shipments of 250cc and above motorcycles, driven by the growth of leading companies in the 500-800cc segment [4][5]. Summary by Sections Sales Performance - In May 2025, sales of motorcycles above 125cc reached 703,000 units, a year-on-year increase of 7.8% [4]. - For 250cc and above motorcycles, May sales were 101,000 units, with a year-on-year increase of 31.1% and a cumulative total of 399,000 units from January to May, reflecting a 50.4% increase [4][5]. Market Structure - The report notes strong growth in the 500cc and above segment, with sales of 500-800cc motorcycles increasing by 96.6% year-on-year in May [5]. - The 250cc to 400cc segment saw sales of 53,000 units in May, up 21.4% year-on-year, while the 400cc to 500cc segment sold 30,000 units, marking a 23.3% increase [5]. Competitive Landscape - The top three companies in the 250cc and above segment in May 2025 were Chuanfeng Power, Qianjiang Motorcycle, and Longxin General, with a combined market share of 48.4% [6]. - Chuanfeng Power maintained a market share of 21.5% in May, with sales of 22,000 units, reflecting a year-on-year increase of 48.1% [6][8]. Future Outlook - The report anticipates continued growth in the motorcycle market, driven by new model launches and an expanding export market, particularly for Chuanfeng Power and Longxin General [11][15]. - The motorcycle industry is expected to benefit from a cultural shift towards motorcycle usage, with domestic brands poised to capture a larger share of the growing demand [15].

Investment Rating - The report maintains a "Buy" rating for the motorcycle industry, particularly recommending companies like Chuanfeng Power, Longxin General, and Qianjiang Motorcycle [5][15]. Core Insights - The motorcycle industry is experiencing significant growth, with April 2025 sales of motorcycles over 250cc reaching 93,000 units, a year-on-year increase of 28.0% and a month-on-month increase of 5.6% [3][4]. - The overall market for large-displacement motorcycles is expected to continue expanding, driven by new model launches and increased export activities from leading companies [5][15]. Summary by Sections Sales Performance - In April 2025, sales of motorcycles above 125cc reached 786,000 units, up 24.2% year-on-year and 10.5% month-on-month, with significant contributions from 125-150cc and 500-800cc segments [4]. - For motorcycles over 250cc, April sales were 93,000 units, with a cumulative total of 298,000 units from January to April, reflecting a 58.3% year-on-year increase [4]. Export and Domestic Sales - Exports of motorcycles over 250cc in April were 39,000 units, a year-on-year increase of 23.4%, while domestic sales were 54,000 units, up 31.6% year-on-year [4]. - Cumulative exports from January to April reached 158,000 units, a significant year-on-year increase of 81.1% [4]. Market Structure - The report highlights strong growth in the 500cc+ segment, with April sales of 16,000 units, a year-on-year increase of 106.6% [5]. - The top three companies in the 250cc+ segment are Chuanfeng Power, Qianjiang Motorcycle, and Longxin General, with a combined market share of 52.9% in April [6]. Company Performance - Chuanfeng Power reported a total motorcycle sales of 56,000 units in April, a year-on-year increase of 108.1% [9]. - Longxin General's April sales reached 145,000 units, with a year-on-year increase of 9.6% [14]. - Qianjiang Motorcycle's April sales were 35,000 units, reflecting a year-on-year decrease of 12.4% [12]. Future Outlook - The report anticipates continued strong performance in the motorcycle market, with a focus on new model launches and expanding export capabilities [11][15]. - The motorcycle industry is expected to benefit from a growing demand for large-displacement motorcycles, with domestic brands likely to be the biggest beneficiaries [15].