01 事件概述 据中国摩托车商会数据， 2025 年 7 月 250cc （不含）以上摩托车销量 8.8 万辆，同比 +21.7% ，环比 -14.2% 。 1-7 月累计销量 59.0 万辆，同比 +37.9% 。 02 分析判断 行业： 淡季不淡 中大排月度销量 维持强势 1）125cc（不含）以上 ： 7 月销量 66.5 万辆，同比 -7.1% ，环比 -5.9% ，主要增量来自于 125-150cc 及 500-800cc ，春风动力、隆鑫通用等头部企业均贡献明显增量 ； 2）250cc（不含）以上： 7 月销量 8.8 万辆，同比 +21.7% ，环比 -14.2% 。 1-7 月累计销量 +59.0 万辆，同比 +37.9% 。其中 ： 出口： 250cc+ 摩托车 7 月出口 4.7 万辆，同比 +77.0% ，环比 -18.6% ，同比增长原因为头部企业在 500-800cc 排量段 出口持续增长， 1-7 月累计出口 31.2 万辆，同比 +71.1% 。 内销： 250cc+ 摩托车 7 月内销 4.2 万辆，同比 -9.7% ，环比 -8.8% 。 1-7 月累计内销 27.9 万辆， ...

Group 1 - The core viewpoint of the article highlights the strong performance of Chuanfeng Power in the motorcycle and ATV markets, with significant growth in sales and an improved product structure [3][4][5][9] - In H1 2025, Chuanfeng Power's total sales of fuel motorcycles reached 143,000 units, a year-on-year increase of 9%, with 250cc+ motorcycles accounting for 108,000 units sold, up 45% year-on-year [3][12] - The domestic sales of fuel motorcycles in H1 2025 were 73,000 units, up 16% year-on-year, while exports reached 70,000 units, a 4% increase year-on-year [3][12] Group 2 - The product structure of Chuanfeng Power's motorcycles has significantly improved, with 250cc+ models making up 83% of total sales, an increase of 19 percentage points compared to the full year of 2024 [4][20] - The introduction of new models such as the 675SR, 700MT, and 800MTX starting from H2 2024 is expected to enhance the average selling price (ASP) and gross margin of the motorcycle business [4][20] Group 3 - In H1 2025, Chuanfeng Power's ATV exports increased by 4.7%, with an ASP growth of 16.7%, indicating a successful high-end product strategy [5][25] - The total export volume of ATVs reached 87,000 units, generating $490 million in revenue, a 22% increase year-on-year [5][25] Group 4 - The electric motorcycle segment, branded as "Jiku," saw an extraordinary growth of 1,642% in sales, with total sales reaching 124,000 units in H1 2025 [6][31] - The overall sales of Jiku, including electric motorcycles and electric self-balancing vehicles, surpassed 300,000 units, significantly exceeding market expectations [8][31] Group 5 - Chuanfeng Power is positioned as a leading player in the domestic ATV and motorcycle markets, with robust growth in the electric motorcycle business [9][32] - The company has revised its net profit forecasts for 2025-2027 to 1.87 billion, 2.47 billion, and 2.74 billion yuan, respectively, reflecting a positive outlook for volume, price, and profit growth [9][32]

Core Viewpoint - The motorcycle industry is experiencing significant growth in the mid-to-large displacement segment, with strong sales performance and export growth expected to continue into 2025 [19]. Industry Overview - In June 2025, sales of motorcycles with a displacement of 250cc and above reached 102,000 units, marking a year-on-year increase of 14.3% and a month-on-month increase of 1.7%, setting a historical record [2][4]. - Cumulative sales from January to June 2025 reached 501,000 units, representing a year-on-year increase of 41.3% [2]. Sales Performance - For motorcycles above 125cc, June sales totaled 706,000 units, showing a year-on-year decrease of 1.9% but a month-on-month increase of 0.4% [2]. - Exports of 250cc and above motorcycles in June reached 57,000 units, a year-on-year increase of 59.9% and a month-on-month increase of 13.7%, with cumulative exports for the first half of the year at 265,000 units, up 70.1% year-on-year [2][4]. Domestic Market - Domestic sales of 250cc and above motorcycles in June were 45,000 units, down 15.6% year-on-year and 10.1% month-on-month, with cumulative domestic sales for the first half of the year at 236,000 units, up 18.7% year-on-year [3][4]. Market Structure - The market for motorcycles with a displacement of 500cc and above is experiencing strong growth, with June sales of 2,300 units, a year-on-year decrease of 27.06% but a cumulative increase of 125.9% for the first half of the year [4]. - The top three companies in the 250cc and above segment in June were Chuanfeng Power, Qianjiang Motorcycle, and Longxin General, with a combined market share of 46.9% [5]. Company Highlights - Chuanfeng Power's June sales for 250cc and above motorcycles were 21,000 units, a year-on-year increase of 9.2%, maintaining a market share of 21.2% [5]. - Qianjiang Motorcycle's June sales were 11,000 units, a year-on-year decrease of 39.6%, with a market share of 11.2% [10]. - Longxin General's June sales were 15,000 units, a year-on-year increase of 31.8%, with a market share of 12.9% [10]. Future Outlook - The motorcycle industry is expected to continue its upward trajectory in 2025, driven by increased supply and the expansion of leading companies' export businesses [4][19]. - Chuanfeng Power is focusing on new models in the 450cc and 650cc categories to boost domestic sales, while also expanding its overseas market presence [12].

Core Viewpoint - The article discusses the rising trend of electric scooters, particularly the "Nine" brand, and the cultural phenomenon surrounding them, including theft of brand logos and the emotional value associated with ownership [6][54]. Group 1: Market Trends - The electric scooter market is experiencing a surge in popularity among young consumers, with "Nine" becoming a status symbol for teenagers [54]. - The demand for "Nine" scooters has led to a significant increase in revenue, with a year-on-year growth of over 20% [54]. - The phenomenon of logo theft has become widespread, with many owners reporting missing logos, indicating a cultural shift towards valuing these scooters as more than just transportation [5][10]. Group 2: Consumer Behavior - Young consumers are increasingly engaging in modifications and customizations of their scooters, with some spending significantly more on upgrades than the original purchase price [30][33]. - The emotional value associated with owning a "Nine" scooter is evident, as it enhances social status among peers [26][28]. - The trend of logo theft reflects a broader cultural acceptance of such behavior among youth, with some viewing it as a harmless act [69]. Group 3: Industry Dynamics - The electric scooter industry is seeing a split between new entrants like "Nine" and traditional brands, with the former gaining market share at the expense of the latter [54]. - The modification market for electric scooters is thriving, with many repair shops reporting high demand for both repairs and customizations [34][38]. - The competitive landscape is intensifying, with numerous shops catering to the growing interest in scooter modifications, indicating a robust aftermarket [34].

Investment Rating - The report maintains a "Buy" rating for the motorcycle industry, particularly recommending companies like Chuanfeng Power, Longxin General, and Qianjiang Motorcycle [6][15]. Core Insights - The motorcycle industry is experiencing significant growth, with 250cc and above motorcycle sales reaching a record high in May 2025, showing a year-on-year increase of 31.1% and a cumulative increase of 50.4% from January to May 2025 [3][4]. - The report highlights the strong performance of major players in the market, with Chuanfeng Power leading in sales and market share, followed by Qianjiang Motorcycle and Longxin General [6][15]. - The export market is also thriving, with a notable increase in shipments of 250cc and above motorcycles, driven by the growth of leading companies in the 500-800cc segment [4][5]. Summary by Sections Sales Performance - In May 2025, sales of motorcycles above 125cc reached 703,000 units, a year-on-year increase of 7.8% [4]. - For 250cc and above motorcycles, May sales were 101,000 units, with a year-on-year increase of 31.1% and a cumulative total of 399,000 units from January to May, reflecting a 50.4% increase [4][5]. Market Structure - The report notes strong growth in the 500cc and above segment, with sales of 500-800cc motorcycles increasing by 96.6% year-on-year in May [5]. - The 250cc to 400cc segment saw sales of 53,000 units in May, up 21.4% year-on-year, while the 400cc to 500cc segment sold 30,000 units, marking a 23.3% increase [5]. Competitive Landscape - The top three companies in the 250cc and above segment in May 2025 were Chuanfeng Power, Qianjiang Motorcycle, and Longxin General, with a combined market share of 48.4% [6]. - Chuanfeng Power maintained a market share of 21.5% in May, with sales of 22,000 units, reflecting a year-on-year increase of 48.1% [6][8]. Future Outlook - The report anticipates continued growth in the motorcycle market, driven by new model launches and an expanding export market, particularly for Chuanfeng Power and Longxin General [11][15]. - The motorcycle industry is expected to benefit from a cultural shift towards motorcycle usage, with domestic brands poised to capture a larger share of the growing demand [15].