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“湘江源头”湖南永州打造粤港澳大湾区旅游知名目的地
Zhong Guo Xin Wen Wang· 2025-10-14 18:16
Core Insights - Hunan Yongzhou is developing new tourism models by integrating cultural and tourism sectors, aiming to become a renowned destination in the Guangdong-Hong Kong-Macao Greater Bay Area and a cultural exchange base for overseas Chinese in ASEAN [1][2] Group 1: Tourism Development Initiatives - Yongzhou is rich in cultural and natural resources, featuring various cultural heritages such as Li culture, Confucianism, and Yao culture, which contribute to its unique tourism brand [2] - The Fourth Yongzhou Tourism Development Conference will be held from October 19 to 20, showcasing the region's cultural tourism advancements through immersive experiences [2][3] Group 2: Event Highlights - The conference will include activities such as project observation, industry development meetings, and exhibitions of intangible cultural heritage, promoting a multi-faceted integration of "cultural tourism + sports" and "cultural tourism + industry" [3] - Technological innovations like VR and smart guides will be utilized at key sites, alongside new tourism formats such as RV camps and low-altitude flights [3] Group 3: Local Government Initiatives - Ningyuan County, the conference host, is enhancing its tourism appeal with several national heritage sites and unique natural attractions, aiming to create high-quality tourism routes [7] - The county has implemented financial incentives to attract tourists and promote cultural tourism, aiming to stimulate economic growth through the tourism sector [7]
双节文旅大餐上新:文博活动纷呈 特色文旅线路激活消费新热潮
Yang Shi Wang· 2025-09-29 08:19
Core Insights - The Huayang Guozhi Museum in Chengdu's Chongzhou City officially opened on September 28, forming a unique cultural tourism route alongside the Chengdu Museum and Wuhou Shrine Museum [1] - The museum focuses on local chronicles culture and utilizes digital technology, including immersive light and shadow displays and AR interactions, to vividly present the historical culture of the Bashu region [3] - Chengdu's cultural tourism bureau has launched a series of consumption activities, including low-altitude flights and traditional market events, and plans to distribute over 100 million yuan in various consumption vouchers [7] Group 1 - The Huayang Guozhi Museum enhances the cultural tourism landscape in Chengdu [1] - The museum employs advanced digital technologies to showcase the lifestyle of ancient Shu people [3] - Chengdu's museums are organizing various activities to attract tourists during the National Day and Mid-Autumn Festival holidays [5] Group 2 - The cultural tourism bureau's initiatives aim to stimulate local economic activity through new business models [7] - The distribution of consumption vouchers is part of a broader strategy to boost visitor engagement and spending [7]
(经济观察)吉林松原重组生活场景激活日常消费潜力
Zhong Guo Xin Wen Wang· 2025-08-06 19:35
Core Insights - The article discusses the "Chagan Lake Summer Consumption Season" in Songyuan, Jilin Province, which aims to integrate daily life activities with consumption to stimulate economic growth [1][2] - Songyuan's approach focuses on reshaping everyday activities into sustainable economic scenarios rather than creating new products [1][2] Group 1: Economic Growth Strategies - Songyuan is implementing a "life equals consumption" model, breaking down the barriers between daily life and consumption spaces, leading to a 7.7% year-on-year increase in social retail sales in the first half of the year, surpassing the national average by 2.7 percentage points [1] - The city has seen a significant increase in tourist reception, with 14.3 million visitors in the first half of the year, marking a nearly 70% year-on-year growth [1] Group 2: Consumer Engagement and Incentives - The local government has allocated 5 million yuan in consumption vouchers targeting categories like automobiles and home appliances, resulting in some merchants experiencing a threefold increase in orders [1] - The redemption rate of consumption vouchers has exceeded 90%, driving related industry sales up by over 300% [1] Group 3: Event-Driven Economic Activities - The "festival economy" is being leveraged through events like the Chagan Lake Triathlon and the Martial Arts Asian Cup, attracting an average of over 200,000 tourists daily during holidays [2] - New experiential products such as "low-altitude flight" and "mud forest study" have been introduced to encourage tourists to extend their stay [2] Group 4: Local Product Integration - Local agricultural products like Chagan Lake fish and Songyuan rice are incorporated into the "night market + cultural tourism" project, enhancing market diversity and brand recognition [2] - The establishment of 120 village-level logistics stations has reduced the cost of agricultural product distribution by 30%, facilitating easier delivery of urban goods [2] Group 5: Consumer-Centric Design - Unlike many cities that focus on creating "hit" cultural tourism projects, Songyuan's consumption design starts from essential daily activities such as dining, childcare, wellness, and fitness, appealing to the working class and small-town residents [2] - The local government aims to embed consumption logic into everyday life, seeking moderate growth within limited budgets, which reflects a realistic choice for small cities [2]