Workflow
土豆粉
icon
Search documents
河南老板的创业秘密:三张演讲PPT,透露爆品的思维逻辑
Sou Hu Cai Jing· 2025-11-22 14:11
近期,李济安创业在杭州参加了一场电商新渠道营销峰会,相比那些高大上的"大师",其中一位来自河 南的泥腿子老板讲得比较朴素和实在。他是做团购起家的,现在依然做得风生水起。 找项目赚钱, 看项目大全。 今天,《新奇特创业项目大全》(又名《中国创业致富项目大全》)电子刊(微信公众号自媒体)截取 他的三张演讲PPT,听听他在舞台上透露的自己创业的秘密。 第一张PPT:团购创业的秘密:团购客户需要什么? 我们来到市场,当时我们经营"洗衣液送风扇"、"牙膏牙刷洗发水"、"虾尾板虾和带鱼"、"空气炸锅洗 鞋机"、"包子烤肠酸辣粉"、"红薯土豆西红柿"、"鲜花盆栽搓澡巾"、"内衣袜子挡风被",市场的人说我 们是怪物,但客户卖的却是"不亦乐乎"。 这是他小本创业起家的主要场景,为此,他总结了两点:一是,客户需要丰富的产品品类(即多品类需 求),围绕"家庭消费需求"来经营商品。 二是,丰富产品+团购工具=养懒。 第二张PPT:极致创新的秘密:极致性价比和质价比。 第三张PPT:爆品的秘密:爆品的思维逻辑。 ①品类创新:每涉及一个品类进入社区团购圈,就会形成爆发点。 ②卖点创新:社区团购的优点是传播快要跟风互联网,提炼新的卖点,增 ...
惠东小土豆变身“致富薯”,延伸产业链助农增收
Nan Fang Du Shi Bao· 2025-11-06 08:27
Core Insights - The potato industry in Huizhou County has become a leading agricultural sector, significantly contributing to local farmers' income and economic development [2][3][4] Industry Overview - Huizhou County, known as the "Hometown of Winter Potatoes in China," has a winter potato planting area of 84,100 acres in 2024, with a spring potato area of 83,700 acres, yielding a total output of 251,100 tons and a total value of approximately 502 million yuan [2][3] - The main potato variety cultivated is "Yueyin 85-38," which has a growth period of 75 to 82 days and an average yield exceeding 5,000 pounds per acre [3] Economic Impact - The potato industry involves around 15,000 farming households and 45,000 individuals, demonstrating significant benefits for local farmers [3] - The introduction of a "chicken + potato" integrated farming model has increased potato yields by over 15%, with annual income per acre surpassing 8,000 yuan [5] Processing and Value Addition - The establishment of the LeFu Food Comprehensive Center, with an investment of 80 million yuan, aims to enhance the potato industry by integrating storage, processing, and research [4] - The center is expected to start operations in November 2025, contributing to the local economy and providing job opportunities [4][11] Research and Development - Huizhou is focusing on technological innovation and product diversification, having developed over 300 types of cakes using potatoes and eggs, with a notable cake containing 80% potato [6] - The county is also experimenting with new potato varieties, including colored and processing types, to enhance product offerings [6] Supply Chain and Market Integration - A stable supply chain has been established through a "company + base + farmer + market" model, improving farmers' planting enthusiasm [7][8] - In 2024, LeFu Company purchased 126,000 tons of potatoes from over 620 farmers, generating an additional income of 3.72 million yuan for farmers [8][9] Future Development - The integration of agriculture, culture, and tourism is planned to further exploit the potential of the potato industry, aiming for a new development model that combines potato planting, processing, sales, and tourism [10] - The county plans to optimize its planting model to enhance the winter potato industry and ensure stable income for farmers [10]
一碗粉何以破“卷”而出
He Nan Ri Bao· 2025-07-28 23:21
Group 1 - The core viewpoint of the article highlights the rapid growth of China's noodle market, which is expanding at an annual rate of 15%, surpassing the 100 billion yuan threshold and evolving from a local snack to a national and global cuisine [1][2] - The main consumer demographic driving this growth is young adults aged 18 to 35, who make up 60% of the "noodle slurping" market [1] - The convenience food sector, particularly noodles, is favored for its low sugar and low carbohydrate content, appealing to health-conscious young consumers [1] Group 2 - The food industry faces challenges such as over-competition, long supply chains, and the need for sustainable practices, which require innovative solutions to enhance core competitiveness [2] - A "brainstorming" session at the promotion conference led to three strategic approaches for the noodle industry: optimizing supply chains, innovating product offerings, and expanding into international markets [3] - The first strategy involves optimizing supply chains by collaborating with specific raw material suppliers and creating a coordinated system across the entire industry chain [3] - The second strategy focuses on innovation, particularly in developing fresh food products that meet consumer demands for diverse flavors [3] - The third strategy emphasizes international expansion, with brands like "Hi Eat Home" and "Food Tribe" targeting markets in over 30 countries, while also enhancing overseas supply chain management [3] Group 3 - The chairman of Henan Nas Food Information Technology Co., Ltd. stated that the digital economy has shifted the business logic from competition to seeking growth opportunities through collaboration [4] - The emphasis is on creating value through supply chain management rather than relying solely on individual company efforts, indicating a move towards a more interconnected business ecosystem [4]
黑龙江省网络零售额首次突破百亿元
Group 1: E-commerce Growth in Heilongjiang - Heilongjiang Province's e-commerce transaction volume reached 72.24 billion yuan in Q1, a year-on-year increase of 23.5% [1] - The province's online retail sales surpassed 10 billion yuan for the first time, achieving 10.51 billion yuan, with a growth rate of 44.7% [1] - New business models such as online shopping for New Year goods, online food ordering, mobile payments, and customized travel are gaining popularity, contributing to a peak in online retail sales in January, which reached 4.06 billion yuan [1] Group 2: Employment Impact - E-commerce is becoming a significant employment driver, with the number of online retail stores reaching 146,000 and creating 191,000 jobs by the end of March [1] - Harbin accounts for 59.8% of the province's online retail stores and 60.7% of employment in this sector [1] - Stores with online retail sales below 100,000 yuan are emerging as a major force in the province's development [1] Group 3: Cross-border E-commerce - Heilongjiang's cross-border e-commerce retail sales reached 230 million yuan in Q1, accounting for 2.2% of the province's online retail sales, ranking 12th nationally [2] - The province has established 25 overseas warehouses with a total storage area of 185,000 square meters [2] - The top 15 cross-border e-commerce stores each achieved retail sales exceeding 2 million yuan [2] Group 4: Rural E-commerce - Rural online retail sales in Heilongjiang reached 1.85 billion yuan, making up 17.6% of the province's total online retail sales, surpassing the national average by 3.4 percentage points [2] - Harbin, Mudanjiang, and Qiqihar are the top three cities in rural online retail sales, with respective shares of 27.3%, 16.9%, and 15.9% [2] - The number of rural online retail stores exceeded 40,000, creating 45,000 jobs by the end of March [2] Group 5: Agricultural Product Sales - Agricultural product online retail sales in Heilongjiang reached 790 million yuan, accounting for 16.9% of the province's physical online retail sales, higher than the national average of 12.2% [3] - The grain and oil seasoning sector dominates the agricultural product online retail market, contributing 57% to the total [3] - Major agricultural products like rice, grains, and dried meat have shown significant sales, with three key products generating over 370 million yuan, contributing 46.5% to the total agricultural online retail sales [3]