近期，李济安创业在杭州参加了一场电商新渠道营销峰会，相比那些高大上的"大师"，其中一位来自河 南的泥腿子老板讲得比较朴素和实在。他是做团购起家的，现在依然做得风生水起。 找项目赚钱， 看项目大全。 今天，《新奇特创业项目大全》（又名《中国创业致富项目大全》）电子刊（微信公众号自媒体）截取 他的三张演讲PPT，听听他在舞台上透露的自己创业的秘密。 第一张PPT：团购创业的秘密：团购客户需要什么？ 我们来到市场，当时我们经营"洗衣液送风扇"、"牙膏牙刷洗发水"、"虾尾板虾和带鱼"、"空气炸锅洗 鞋机"、"包子烤肠酸辣粉"、"红薯土豆西红柿"、"鲜花盆栽搓澡巾"、"内衣袜子挡风被"，市场的人说我 们是怪物，但客户卖的却是"不亦乐乎"。 这是他小本创业起家的主要场景，为此，他总结了两点：一是，客户需要丰富的产品品类（即多品类需 求），围绕"家庭消费需求"来经营商品。 二是，丰富产品+团购工具=养懒。 第二张PPT：极致创新的秘密：极致性价比和质价比。 第三张PPT：爆品的秘密：爆品的思维逻辑。 ①品类创新：每涉及一个品类进入社区团购圈，就会形成爆发点。 ②卖点创新：社区团购的优点是传播快要跟风互联网，提炼新的卖点，增 ...

Core Insights - The number of foreign visitors entering and exiting China reached 38.05 million in the first half of the year, marking a year-on-year increase of 30.2%, indicating a significant recovery in inbound tourism [1] Group 1: Inbound Tourism Growth - Xi'an has become a popular destination for foreign tourists, with over 135,000 foreign visitors entering through the Xi'an port this year, a 124% increase compared to the previous year [2] - Policies such as visa exemptions and tax refunds for departing tourists have contributed to the influx of foreign visitors [2] Group 2: Cultural Experiences - Foreign tourists are increasingly interested in hands-on cultural experiences, such as making their own terracotta warriors, which has boosted local businesses [2] - The trend of small, personalized travel groups among foreign tourists is growing, with many preferring customized travel experiences [3] Group 3: Culinary Attractions - Street food has become a cultural bridge for foreign visitors in Xi'an, with popular local dishes like roujiamo and biangbiang noodles attracting attention [5] - Taxi drivers report that foreign tourists now prefer using mobile apps for transportation, indicating a shift in how they navigate the city [5] Group 4: Cultural Immersion - There is a noticeable increase in foreign tourists seeking deeper cultural engagement, such as learning traditional Chinese customs and dances [6] - Hotels in Xi'an are adapting to the growing number of foreign guests by enhancing services like English reception and foreign currency exchange [7] Group 5: Overall Trend - The shift from "check-in tourism" to "deep tourism" reflects a broader trend of foreign visitors not only coming to China but also developing a genuine affection for the culture and experiences offered [8]

Group 1 - The company, Baoji Xiangwei Clan Catering Culture Management Co., Ltd., specializes in producing traditional foods such as rolled noodles and spicy oil, and is planning to expand its overseas market due to increased interest from foreign customers [1][2] - Baoji Customs has provided tailored support to the company, enhancing its confidence in exploring international markets and promoting local food culture through professional guidance [2] - In the first half of the year, Baoji exported 1,764 batches of specialty foods, including rolled noodles and Shaanxi wine, with a total value of 53.266 million yuan [2] Group 2 - Baoji Customs has implemented 36 policy measures to support local foreign trade development, aiming to help local food production companies enhance their export capabilities [2] - The customs authority has adopted a "one enterprise, one policy" approach to provide personalized assistance, ensuring that companies receive targeted support for quality improvement and efficiency [2] - The customs has also organized face-to-face meetings with specialty food producers to address issues related to export procedures and processing trade accounts [2]

Group 1 - The seventh China Grain Trade Conference concluded in Shenyang, Liaoning, focusing on the theme "Grain Security for the World, Promoting Development through Production and Sales Integration" [1] - Shaanxi organized over 90 grain and oil processing enterprises to participate in the exhibition, showcasing more than 300 types of grain and oil products [1] - On-site transactions from Shaanxi amounted to 10,236.33 tons of various grain and oil products, with a transaction value of 75.3051 million yuan; additionally, 8 sets of grain and oil machinery were sold [1] Group 2 - During the conference, Shaanxi signed a grain production and sales cooperation agreement with Liaoning, and strategic cooperation agreements with Shanxi, Henan, and Hubei for grain circulation administrative law enforcement [2] - The signing of the cooperation framework agreement among five provinces in the Northwest region aims to enhance grain supply and cross-regional administrative law enforcement capabilities [2] - The conference showcased the achievements of Shaanxi's grain and oil industry, laying a solid foundation for integrating Shaanxi's products into the national market for higher quality development [2]

Group 1 - The "Spoon Master" village chef competition in Lintian aims to invigorate the rural economy and enhance the reputation of Shaanxi cuisine [1] - Local chefs are showcasing traditional Shaanxi dishes, emphasizing the importance of food safety and the promotion of local culinary brands [1] - The provincial market supervision department is actively involved in improving food safety standards and enhancing the quality of dining services [1] Group 2 - The "Mochan Culture·Shanyuan Yinshe" restaurant is set to open in early 2024, focusing on high standards for food safety and hygiene in its kitchen operations [2] - The restaurant collaborates with industry associations and research institutions to promote the development of Shaanxi cuisine [2] - Since 2021, the provincial market supervision bureau has been conducting a quantitative grading assessment of food safety management in the restaurant industry [2] Group 3 - The "Internet + Bright Kitchen" initiative allows consumers to view real-time kitchen operations, enhancing transparency and trust in food safety [5] - In Baoji City, 1,289 dining establishments and 926 school canteens are under online supervision, with many implementing the "scan to see the kitchen" feature [5] - The market supervision bureau in Han City is establishing a smart regulatory platform to enhance food safety management [5] Group 4 - The release of the group standard for "Hygienic Operation Specifications for Freshly Made Beverage Stores" aims to standardize food safety controls in the beverage industry [6] - The standardization efforts are expected to improve product quality and promote fair competition within the industry [6] - The Shaanxi provincial market supervision bureau emphasizes the importance of food safety as a lifeline for restaurant businesses [6]

Core Insights - High-quality service has become a key factor for companies to win competition and build brand loyalty in today's business environment [2] - The recent incident involving the brand Pang Donglai, which showcased transparency and responsibility, serves as a model for other industries, including the art auction sector [2] Group 1: Industry Strategy - The art auction industry should adopt a "city influences rural" strategy, focusing on attracting high-end clients with top-notch service and quality items [3] - Gaining the trust and influence of high-end clients can naturally extend to middle and lower-tier collectors, as their preferences often set market trends [3] Group 2: Auction Item Organization and Service Details - The strategy should be reflected in the careful organization of auction items, emphasizing traditional Chinese art to enhance academic credibility and attract high-end collectors [4] - The inclusion of affordable yet quality items can create a diverse auction portfolio, enhancing market presence and brand awareness [4] Group 3: Service Details in Item Handling - Successful auction houses maintain transparency and efficiency in item handling, ensuring detailed records and timely communication with collectors [5] - Building trust with collectors starts with attention to these seemingly minor details, contrasting with less responsive auction houses [5] Group 4: Brand Promotion and Marketing - Promoting auction items through in-depth articles and utilizing various media channels can enhance brand visibility and attract collectors [6] - Embracing online platforms for auctions not only serves as a transaction medium but also provides continuous brand exposure [6] Group 5: Customer Service and Operational Standardization - The art auction market still presents opportunities for new entrants, and auction houses should focus on service-driven transformation inspired by Pang Donglai's approach [7] - Enhancing service quality and internal capabilities is essential for establishing trust and achieving sustainable growth in a competitive market [7]

Core Viewpoint - The retail industry is witnessing a shift where service quality is becoming a cornerstone for gaining consumer trust and achieving sustainable development, as exemplified by the brand Pang Donglai's proactive approach to consumer complaints and compensation [2] Group 1: Service Innovation - The auction industry has focused more on finding new auction items and expanding market share, while client-facing service innovation remains lacking [3] - Auction houses should prioritize providing a more personalized and value-added experience for collectors and buyers, such as professional appraisal consultations and in-depth market analysis reports [3] - Learning from Pang Donglai, auction houses should place customer interests first and invest in exceptional service to build trust [3] Group 2: Delivery Process - The delivery process is a critical first contact point between collectors and auction houses, with significant variation in service quality among different auction houses [4] - Some auction houses, like Shanghai Boguzhai and Shanghai Gongmei, demonstrate professionalism and service awareness in their delivery processes, ensuring timely communication and documentation [4] - In contrast, around 80% of auction houses fail to provide any acknowledgment or receipt upon receiving items, leading to uncertainty and concern for collectors [4] Group 3: Online Promotion - Shanghai Gongmei enhances online auction visibility by taking numerous detailed photographs and actively promoting auctions through social media [5] - Shanghai Boguzhai's proactive communication with collectors to prepare for promotions reflects a commitment to maximizing auction exposure and collaboration [5] Group 4: Promotion and Communication - Auction houses often overlook the opportunity for mutual benefit by not leveraging collectors' resources for promoting auction items, which can impact auction outcomes [6] - Timely communication regarding auction schedules allows collectors to utilize their networks effectively, enhancing participation and potential sales [6] Group 5: Catalog Accuracy - Inaccuracies in catalog descriptions are a significant issue, as auction houses fail to verify details with collectors before printing [7] - This lack of diligence can mislead buyers and indicates broader management issues within auction houses [7] Group 6: Future Outlook - The current challenges in the art auction market present an opportunity for auction houses to introspect and enhance service quality [7] - Improving service quality requires a focus on transparent processes, effective communication, and a willingness to accept feedback [7] - Auction houses that prioritize exceptional service and build strong trust foundations will likely thrive in a competitive market, while those that neglect these aspects risk marginalization [7]