Core Viewpoint - The company is expected to experience a revenue increase in the first half of 2025, driven by a recovery in the Chinese film market and an increase in self-produced films, although net profit is projected to decline significantly due to losses from self-produced films and increased investment in performance business [4][5]. Group 1: Revenue Projections - Total revenue for 1H25 is anticipated to reach 2.48 billion RMB, representing a year-on-year increase of 14.3% [4]. - Online entertainment ticketing revenue is projected to be 1.19 billion RMB, reflecting a year-on-year growth of 13.4% [5]. - Entertainment content service revenue is expected to be 1.19 billion RMB, with a year-on-year increase of 16.5% [6]. Group 2: Film and Performance Insights - The Chinese film box office for 1H25 is estimated at 29.23 billion RMB, showing a year-on-year growth of 22.91%, with total audience attendance reaching 641 million, up 16.89% [5]. - The company has released several films, including "Detective Chinatown 1900" and "Dumpling Queen," with varying box office performances, impacting revenue recognition and profitability [6]. - The performance market has shown moderate growth, particularly in large-scale performances, with ticket revenue during the "May Day" holiday reaching 1.21 billion RMB, a year-on-year increase of 5.12% [5]. Group 3: Profitability and Cost Structure - The company's gross margin for 1H25 is expected to be 39.2%, a decrease of 14.1 percentage points year-on-year, primarily due to low ROI from self-produced films and increased costs from infrastructure investments in the performance business [7].

Investment Rating - The report has downgraded the investment rating to "Accumulate" due to short-term performance pressure [4]. Core Views - The company is expected to achieve total revenue of RMB 2.48 billion in 1H25, a year-on-year increase of 14.3%, driven by the recovery of the Chinese film market and an increase in self-produced films [1]. - The forecasted net profit attributable to shareholders for 1H25 is RMB 170 million, a year-on-year decrease of 41.9%, primarily due to losses from self-produced films and increased investment in performance business [1]. - The online entertainment ticketing revenue is projected to be RMB 1.19 billion in 1H25, reflecting a year-on-year increase of 13.4% [2]. - The entertainment content service revenue is expected to reach RMB 1.19 billion in 1H25, a year-on-year increase of 16.5% [3]. - The gross profit margin for 1H25 is anticipated to be 39.2%, a decrease of 14.1 percentage points year-on-year, mainly due to low ROI from self-produced films and increased costs from infrastructure investments in the performance business [3]. Revenue and Profit Forecast - The revenue forecast for 2025 and 2026 has been revised down to RMB 4.4 billion and RMB 4.8 billion respectively, reflecting a decrease of 4% from previous estimates [4]. - The net profit forecast for 2025 and 2026 has been significantly reduced to RMB 320 million and RMB 520 million, representing a decrease of 56% and 42% from previous estimates [4]. - The earnings per share (EPS) for 2025 is projected to be RMB 0.28, with a price-to-earnings (P/E) ratio of 24 [5]. Market Performance - The total box office revenue in China for 1H25 is expected to reach RMB 29.231 billion, a year-on-year increase of 22.91% [2]. - The performance market for large-scale commercial shows has shown moderate growth, with ticket revenue during the "May Day" holiday reaching RMB 1.212 billion, a year-on-year increase of 5.12% [2].

Investment Rating - The report has downgraded the investment rating to "Accumulate" due to short-term performance pressure [4]. Core Views - The company is expected to achieve total revenue of RMB 2.48 billion in 1H25, representing a year-on-year increase of 14.3%, driven by the recovery of the Chinese film market and an increase in self-produced films [1]. - The forecasted net profit attributable to shareholders for 1H25 is RMB 170 million, a decline of 41.9%, primarily due to losses from self-produced films and increased investment in the performance business [1]. - The online entertainment ticketing revenue is projected to be RMB 1.19 billion in 1H25, up 13.4% year-on-year, supported by a strong film box office performance [2]. - The entertainment content service revenue is expected to reach RMB 1.19 billion in 1H25, reflecting a 16.5% year-on-year increase, despite some self-produced films underperforming [3]. - The gross profit margin for 1H25 is anticipated to be 39.2%, down 14.1 percentage points year-on-year, due to low ROI from self-produced films and increased costs from infrastructure investments in the performance business [3]. Revenue and Profit Forecast - The revenue forecast for 2025 and 2026 has been adjusted down to RMB 4.4 billion and RMB 4.8 billion respectively, reflecting a decrease of 4% from previous estimates [4]. - The net profit forecast for 2025 and 2026 has been revised down to RMB 320 million and RMB 520 million respectively, a significant reduction of 56% and 42% from previous estimates [4]. - The earnings per share (EPS) for 2025 is projected to be RMB 0.28, with a price-to-earnings (P/E) ratio of 24 [5].