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践行“四精”理念 打造核心竞争力
Zhong Guo Hua Gong Bao· 2025-06-25 02:28
Core Viewpoint - Shandong Hualu Hengsheng Chemical Co., Ltd. is a leading manufacturer in the basic chemical raw materials and modern coal chemical industry, demonstrating a strong cost advantage and a commitment to precise investment and lean management [1][2]. Group 1: Business Strategy - The company emphasizes a balanced approach to managing various relationships, focusing on steady progress while mitigating risks and optimizing resources [2]. - Hualu Hengsheng maintains a clear direction by enhancing its brand attributes: specialization, precision, distinctiveness, and innovation [2]. - The company aims to improve its comprehensive competitive ability, ensuring low costs and high efficiency, while maintaining industry-leading asset quality and profitability metrics [2]. Group 2: Investment and Growth - Hualu Hengsheng strategically selects products and projects that align with its existing industrial advantages, ensuring that new projects become growth points upon completion [3]. - The company conducts thorough risk assessments for its projects, ensuring that they are viable and can generate returns immediately upon production [3]. - Continuous upgrading of production capabilities is prioritized, with a focus on eliminating outdated technologies and enhancing operational efficiency [3]. Group 3: Operational Efficiency - The company has developed a unique flexible multi-production process, enhancing raw material utilization and overall efficiency, which has been recognized and emulated within the industry [4]. - Hualu Hengsheng has implemented cost-reduction initiatives, achieving over 140 million yuan in savings for 2024, with production costs 15% lower than the industry average [4]. - The company adheres to a "co-opetition" marketing strategy, achieving a product gross margin of 18.87% and a sales profit margin of 14.62% despite market challenges [4]. Group 4: Management Practices - Hualu Hengsheng employs a flat organizational structure to enhance decision-making efficiency and collaboration, with minimal management layers [6]. - The company has established over 140 management systems and has received certifications for quality, environmental, and safety management, ensuring meticulous operational standards [6]. - A comprehensive human resources reform is in place to boost employee effectiveness and align individual performance with corporate goals [6].