以下文章来源于凤凰网财经 ，作者凤凰网财经 凤凰网财经 . 你好，我们是凤凰网财经，全球华人都在看的财经公众号，传播最有价值的财经报道，你值得关注！欢 迎访问：http://finance.ifeng.com/ 本文来自微信公众号： 凤凰网财经 ，作者：凤凰网财经，题图来自：视觉中国 逛个优衣库，本来是想轻松挑件衣服，结果全程被店员像防小偷一样盯着。 这种让人膈应的经历，成了不少消费者的吐槽焦点。 有人只是背了个帆布袋进店，就被保安用对讲机通报外貌特征，全程跟着"监视"。 还有宝妈推着婴儿车逛店，却无意间却听见店员对着对讲机说"注意一下这位，防止是小偷"，瞬间又 委屈又愤怒。 根据媒体报道，多位不同区域的优衣库离职及在职员工证实，部分门店确实存在"偷拍可疑顾客"的行 为。 从他们曝光的内部消息能看出来，优衣库一些门店里，把看着"行为不正常"的顾客统一叫做"11号"。 就这么一个代号，硬生生给普通顾客扣上了"可能是小偷"的帽子。 具体怎么操作呢？ 店员会在区域经理的要求下，要么用门店监控截图，要么直接拿自己的手机偷拍，把这些"11号"顾客 的照片拍下来，然后发到几百人的内部工作群里。 更过分的是，只要被标成"1 ...

逛个优衣库，本来是想轻松挑件衣服，结果全程被店员像防小偷一样盯着。 这种让人膈应的经历，成了不少消费者的吐槽焦点。 有人只是背了个帆布袋进店，就被保安用对讲机通报外貌特征，全程跟着 "监视" 。 还有宝妈推着婴儿车逛店，却无意间却听见店员对着对讲机说 "注意一下这位，防止是小偷"，瞬间又委屈又愤怒。 最让人无法接受的是，据媒体报道，这些让人不舒服的行为，根本不是个别店员的自作主张，而是某些区域经理直接下达的指令。 也就是说，这种 "盯人"、"防小偷式"的服务，是部分门店的"规定动作"。 01 被标上"11号"的顾客 根据媒体报道，多位不同区域的优衣库离职及在职员工证实，部分门店确实存在 "偷拍可疑顾客"的行为。 从他们曝光的内部消息能看出来，优衣库一些门店里，把看着 "行为不正常"的顾客统一叫做" 11号"。 就这么一个代号，硬生生给普通顾客扣上了 "可能是小偷"的帽子。 具体怎么操作呢？ 店员会在区域经理的要求下，要么用门店监控截图，要么直接拿自己的手机偷拍，把这些 "11号"顾客的 照片拍下来 ，然后发到几百人的内部工作群 里 。 更过分的是，只要被标成 "11号"，店员就 可能 全程跟着你。 有些门店甚 ...

Core Insights - The fashion industry is experiencing a shift towards simple and versatile basic clothing, with 51.6% of consumers preferring such items for summer [1][5] - Consumers are increasingly valuing practicality and efficiency in their clothing choices, with over 80% indicating that more than half of their wardrobe consists of basic items [5] - The trend reflects a desire for timeless classics that can withstand changing fashion cycles, emphasizing quality and long-term use over fleeting trends [1][8] Consumer Preferences - 46.8% of consumers prioritize fabric quality when purchasing clothing, while 45.7% focus on practicality for multiple occasions [8] - There is a clear preference for brands that consumers trust, with 34.3% showing brand loyalty and 30.4% primarily purchasing basic items [12][15] - The demand for basic clothing is characterized by a focus on material quality and cost-effectiveness, with over 40% of consumers emphasizing these factors [8] Shopping Behavior - During the "6.18" shopping festival, over 72.2% of consumers either increased or maintained their clothing budget, indicating a willingness to invest in quality [19][24] - A significant portion of consumers (66.9%) chose to shop on JD.com for basic clothing due to its perceived quality assurance and reliable service [24][30] - The trend of "precise decentralized consumption" is evident, with consumers seeking platforms that offer a trustworthy shopping experience [30][31] Brand Insights - MUJI leads in consumer preference for basic clothing with a selection rate of 38.9%, while emerging brands like Bananahome and domestic brands like Li-Ning also show strong appeal [15] - The increasing focus on quality and brand reliability reflects a shift in consumer behavior towards established brands that offer practical and stylish options [15][19] Quality Assurance - JD.com has implemented quality standards for various clothing categories, enhancing consumer confidence in their purchases [32] - Nearly 60% of consumers are aware of JD.com's quality assurance initiatives, which contribute to a more reliable shopping experience [32]