伴随大众对食材风味的追求提升，"土特产"成为许多农产品企业打出的特色招牌。各类标注"土猪""土鸡"的产品 成为市场热点。然而，品牌商标与产品特性的模糊边界，也滋生了消费误导争议。2025年4月，新京报刊发《"壹 号土猪"争议标识开始替换，"壹号土"鸡是否合规？》一文，报道了广东壹号食品股份有限公司（以下简称"壹号 食品"）因将注册商标"壹号土 "与"猪""鸡"等农产品名称组合标注，导致消费者产生混淆的事件。 近日，新京报记者回访发现，壹号食品已在官网、电商平台和产品包装上替换"壹号土 "争议标识。如在电商平 台，猪肉肉制品产品名称均冠以"壹号土猪"字样，猪肉鲜肉产品冠以"壹号土R"字样，鸡肉产品则剥离"壹号土"相 关表述。商标方面，未有新的食品类别"壹号土猪""壹号土鸡"商标通过申请。 目前，商标合规性与消费误导风险仍是大众关注焦点。监管部门与消保组织提示，消费者需警惕"心机商标"陷 阱，通过细节核验避免踩坑，同时留好消费凭证保障自身权益。 产品包装与宣传调整 2025年上半年，有消费者反映，壹号食品在官网、门店及产品包装上，将已注册的"壹号土 "商标与"猪""鸡"等字 样紧密连用，字体、大小、颜色一致，远观 ...

Core Viewpoint - Guangdong's promotion of green and high-quality agricultural products is gaining significant attention, showcasing the province's commitment to agricultural quality and brand development [9][12][56]. Group 1: Event Overview - The 23rd China International Meat Industry Exhibition was held from September 15 to 17 in Xiamen, featuring a national agricultural product supply and demand matching event organized by the Ministry of Agriculture and Rural Affairs [2][3]. - Five Guangdong enterprises participated in the event, promoting "Yue" branded green and high-quality agricultural products, attracting numerous buyers for discussions [5][6]. Group 2: Agricultural Product Quality - Guangdong has focused on the "three products and one standard" strategy (green food, organic agricultural products, geographical indication products, and compliance certification) to promote high-quality agricultural development [9]. - As of August 31, 2025, the total number of certified green and high-quality agricultural products in Guangdong is expected to reach 1,532, including 799 green foods, 92 organic products, and 578 nationally recognized specialty products, with a product compliance rate consistently above 98% [10][11]. Group 3: Product Highlights - Guangdong's agricultural products are known for their "green, healthy, and authentic" characteristics, supported by a complete quality control system from planting to processing and sales [13][15]. - Notable products include dried longan and lychee from Guangdong Danchun Food Technology Co., which emphasize their 16 years of green certification and superior taste [16][18]. - Yingde City Yipin Tea Co. showcased its "Yingzhou Red Rhythm" series of black tea, highlighting the use of over 60-year-old tea trees and traditional farming methods to ensure high quality [20][22]. Group 4: Economic Impact - The New Year Chenpi, a geographical indication product, is projected to have an industry chain output value exceeding 26 billion yuan in 2024, creating 78,000 jobs and increasing per capita income by 26,000 yuan [40][41]. - Guangdong Yihao Food Co., a key agricultural enterprise, expects sales to exceed 3.5 billion yuan in 2024, with its pork products having double the fat content of ordinary pork, enhancing flavor [45][46]. Group 5: Market Response - Buyers expressed interest in Guangdong's unique agricultural products, emphasizing the importance of brand stories and cultural heritage that align with current consumer demands for "green, healthy, and traceable" products [52][53]. - The event served as a significant platform for agricultural exchange and cooperation between Guangdong and Fujian, reinforcing Guangdong's leading position in the green agricultural sector [54][56].