外贸生姜

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特朗普发疯,永辉渡劫
36氪· 2025-05-02 09:08
Core Viewpoint - Yonghui is accelerating its supply chain capabilities to adapt to the changing market dynamics and improve its operational efficiency, particularly in response to external pressures from trade policies and competition [3][5][48]. Group 1: Key Individuals Impacting Yonghui - Yu Donglai has significantly increased Yonghui's visibility and customer traffic, contributing to a doubling of both stock price and market capitalization [4]. - Ye Guofu, as the largest shareholder, invested 6.27 billion RMB to support Yonghui's transformation during a period of financial distress, with a debt ratio reaching 88.6% [4]. - The changes in U.S. tariff policies under Trump have prompted many foreign trade companies to seek domestic partnerships, benefiting Yonghui as it optimizes its supply chain [4][5]. Group 2: Market Dynamics and Yonghui's Response - The increase in import tariffs has led many foreign trade businesses to pivot towards domestic sales, with major retailers like Yonghui actively integrating foreign products into their offerings [7][8]. - Yonghui has established a green channel for rapid product onboarding, receiving over 500 cooperation inquiries from foreign trade companies within a short period [16][19]. - The collaboration with foreign suppliers has allowed Yonghui to expand its product range and attract more customers, enhancing its market reputation [14][16]. Group 3: Supply Chain Transformation - Yonghui is undergoing a three-phase reform process: adjusting to the "Fat Donglai" model, optimizing store operations, and deepening supply chain innovation [21][23]. - The company has successfully completed the first two phases, with 31 stores reformed to increase customer traffic and revenue, despite a 14% decline in overall revenue due to store closures [25][26]. - Yonghui's supply chain strategy includes direct sourcing from manufacturers, eliminating middlemen, and aiming for a 40% share of private label products by 2025 [30][43]. Group 4: Future Outlook and Challenges - Yonghui's ambitious goal to reduce reliance on the "Fat Donglai" model and enhance its own supply chain capabilities reflects a strategic shift towards self-sufficiency [43][44]. - The company is investing in central factory construction to improve standardization and product quality, which is essential for long-term competitiveness [43][44]. - The success of Yonghui's transformation will depend on its execution capabilities and the ability to sustain improvements in supply chain efficiency [45][48].
一天卖出1.56吨!大润发“外贸生姜”火了
Sou Hu Cai Jing· 2025-04-17 22:09
Core Viewpoint - Domestic supermarkets are actively promoting the sale of foreign trade products to support foreign trade enterprises amid international market challenges, with Dazhonghua Supermarket launching its first "foreign trade ginger" as part of a special support plan [1][8]. Group 1: Sales Performance - On the first day of sales, the ginger's volume in the North China region increased sixfold compared to the average daily sales, reaching 1.2 tons, and sales rose to 1.56 tons the following day, indicating strong consumer demand for foreign trade products [1][5]. - The ginger is priced at 4.98 yuan per 500g, and the product has been well-received by consumers, with many actively inquiring about and purchasing it [5][9]. Group 2: Supply Chain and Product Sourcing - The ginger is sourced from Qingdao Litai Agricultural Products Co., Ltd., which specializes in ginger exports primarily to the US and Southeast Asia, currently facing inventory challenges with approximately 1,000 tons valued at over 8 million yuan [8][12]. - Dazhonghua completed the qualification review, product quality control, and supply chain communication within 48 hours, signing an initial order of about 6.6 tons of ginger for distribution in 52 stores across cities like Beijing, Tianjin, and Jinan [8][12]. Group 3: Strategic Initiatives - The "Foreign Trade Quality Products China Tour" initiative aims to introduce high-quality international standard products to consumers while alleviating challenges faced by foreign trade enterprises, with 77 companies already registered across various categories [12][13]. - Dazhonghua emphasizes that the introduction of foreign trade products will not negatively impact existing suppliers but will foster healthy competition and enhance supply chain diversity [12][13]. Group 4: Future Plans - The initiative is not merely about price reductions but focuses on "quality at a reasonable price," benefiting consumers with international quality products while providing foreign enterprises with market access [13]. - Dazhonghua plans to continue expanding this initiative, with additional foreign trade products, such as cod fillets, expected to be launched soon [13].