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“夜经济”激活假日消费新动力:多元业态点亮夜间场景 拉动消费潜能释放
Yang Shi Wang· 2025-10-07 08:46
央视网消息:这个"十一"长假,各地消费市场活力迸发,夜间经济尤为亮眼。夜骑、夜食、夜购、夜游等夜间文旅消费业态成 为许多游客的选择,由此带动的"夜经济"正不断激活中国假日消费的新动力。 江苏无锡:文旅市场火热 乘船夜游古运河受热捧 "白日游乐+夜间消费"模式有效拉长了消费链条 上海的这处海洋公园推出了多场文化主题新演出,夜场从9月27日延续至11月9日,打破8日黄金周到44天金秋季的时空跨越,最 大化拉动乐园旅游量。同时,实现从白天观光到全时体验的供给跨越,以夜间经济点燃消费引擎。 提升夜经济科技含量 为假日消费增添别样色彩 科技与文旅的融合也为假日夜间消费增添别样色彩。在山东曲阜、浙江绍兴、新疆乌鲁木齐等地,无人机秀、灯光烟花秀等多 元活动轮番上演,汇聚成"我爱你中国"的深情告白。 多元夜间消费场景 成为拉动中国假日经济新引擎 夜食、夜购、夜游等多元消费场景吸引八方来客 夜幕降临,在无锡南长街古运河景区,电动游船正载着游客穿梭于千年运河之上。灯火勾勒出两岸的民居、码头和廊桥,清名 桥、伯渎港等历史文化遗迹在夜色中更显韵味。游客们欣赏着两岸江南水乡美景,感受着"船在河中行,人在画中游"的诗意体验。 在甘肃兰州 ...
高质量发展看中国丨消费“不打烊” 燃旺“夜经济”
Sou Hu Cai Jing· 2025-09-02 01:33
Core Insights - The night economy is becoming a significant driver of high-quality economic development in urban and rural areas, with 60% of domestic residents' consumption occurring at night and over 50% of daily consumption in large shopping malls happening between 6 PM and 10 PM [1][4] - As of late July 2025, there are over 1.65 million night economy-related enterprises in China, with a notable increase in "night tourism" search and comment volumes by approximately 100% [1] Group 1: Night Economy Trends - The night economy is diversifying beyond traditional dining and shopping, incorporating various activities such as night tours, exhibitions, and performances [2][4] - In Guangdong, night dining orders have seen a year-on-year increase of over 21% since July [4] - Yunnan's night economy is also thriving, with 1.07 billion visitors and revenue of 18.1 billion yuan in the first half of the year, reflecting a growth of 10.2% and 8.3% respectively [6] Group 2: Cultural Integration - Cultural creativity is enhancing the night economy, with local cultural elements being integrated into night-time activities, creating immersive experiences for consumers [7] - Events like the "East Lake Cultural Market" in Hunan attracted nearly 200,000 participants and generated over 1.8 million yuan in direct consumption, showcasing the blend of cultural heritage and modern consumerism [9] Group 3: Innovative Night Activities - Innovative night activities, such as night fruit picking and cultural festivals, are being developed to attract visitors and stimulate consumption [2][5] - The integration of agriculture, ecology, and cultural tourism is creating new consumption models, as seen in the activities at the Xiangfeng Modern Agricultural Industrial Park [2]