2026.02.24 本文字数：1576，阅读时长大约3分钟 作者 |一财评论员 为期9天的马年春节假期已经过去，假期在带动消费方面的作用十分明显。 旅游的火爆很多人都可以深切感受到。有这样一个细节：往年到了春节假期，拉面馆之类的小馆子往往 关门歇业，可今年假期很多店主忙得不亦乐乎；高档消费商店也是人流如织。 飞猪数据显示，春节假期国内游订单量再创新高，其中门票订单量同比去年增长超80%，酒店间夜量同 比增长75%；国内游人均预订金额较去年提升约10%，其中高星级酒店人均预订间夜量接近3晚；包含 住宿和玩乐权益的热门乐园及景点套餐商品订单量同比增长140%。 人们的切身感受和调查机构的数据都充分说明，我国的消费潜力被激活之后迸发出的能量难以预计，消 费领域对经济增长的拉动作用越发明显。 马年春节假期可以说是为形成"消费大年"开了个好头，但要真正形成"消费大年"，还需营造更好的环 境。 为此，首先要持续加大政策支持力度，进一步激发消费潜能。 其次是要创造更多新的消费场景，保持消费的旺盛活力。 春节假日期间，除了传统的旅游、餐饮、购物，还有很多消费新亮点：冰雪运动热潮持续高涨，"上冰 雪、迎新春"成为新风尚；科技 ...

Core Viewpoint - The 2026 "Happy Shopping Spring Festival" special event aims to stimulate consumer spending during the Spring Festival, enhancing public welfare and promoting high-quality economic development [1][4]. Group 1: Event Overview - The event will take place from February 15 to 23, 2026, coinciding with the nine-day Spring Festival holiday, to enrich cultural life and invigorate holiday consumption [1][3]. - The initiative is supported by the Ministry of Commerce and nine other organizations, focusing on creating a festive consumption atmosphere [1][4]. Group 2: Consumer Trends - The event reflects the diversification and upgrading of Spring Festival consumption, moving beyond traditional practices to include a variety of offerings [2][4]. - It encompasses six key areas: food, accommodation, transportation, tourism, shopping, and entertainment, aiming to meet diverse consumer needs [2][4]. Group 3: Practical Measures - The event will feature promotions from home goods, appliances, and home decoration sectors, encouraging businesses to prepare quality products for consumers [3][4]. - Specific initiatives include discounts in key shopping districts and new year-themed activities, which are expected to activate consumer potential [3][4]. Group 4: Inclusive Participation - The event is designed to engage various regions and consumer demographics, ensuring participation from urban centers to rural areas, and from physical stores to online platforms [4]. - It aims to create a comprehensive consumption ecosystem that integrates traditional and modern elements, enhancing the festive atmosphere and invigorating the market [4].

Group 1 - The core viewpoint is that inbound consumption in China is expected to rise significantly by 2025, driven by the expansion of visa-free countries and the optimization of tax refund policies for outbound purchases [1] - The sales of tax refund eligible products have nearly doubled, indicating a strong demand for "China travel" and "China shopping" experiences [1] - The implementation of the 240-hour visa-free transit policy has resulted in a nearly 30% increase in the number of foreign visitors entering China [1]

Group 1 - The core viewpoint of the news is the significant progress made by Hainan Province in market supervision and intellectual property protection during the "14th Five-Year Plan" period, emphasizing convenience and innovation [1][2] - Hainan Province has implemented a simplified market access approval process, leading to the addition of 2.4282 million new business entities, with foreign investment enterprises growing at the fastest rate in the country [1] - The province has pioneered the "Hainan Model" for consumer confidence, establishing over 150,000 trusted consumption units across more than 20 industries, including tourism and dining [1] Group 2 - The Hainan Provincial Intellectual Property Office has established a comprehensive protection system focusing on rapid, strict, and collaborative measures, with three innovative practices recognized as national examples [2] - A new intellectual property protection regulation has been introduced, aligning with international standards to enhance the protection framework in the free trade port [2] - The province is promoting innovation through intellectual property by creating a special zone in Sanya for the "South Breeding Industry" and "Deep Sea Technology," offering 42 intellectual property service items to innovators [2]

Core Viewpoint - The implementation of the Hainan Free Trade Port's full island closure has led to the smooth and efficient operation of various policies, resulting in a stable and orderly overall operation, with a continuous increase in consumer enthusiasm in shopping and tourism sectors [1] Group 1 - The Hainan Free Trade Port has officially commenced full island closure operations, facilitating efficient entry and exit processes [1] - Policies related to the Free Trade Port are being solidly advanced, contributing to the overall stability of operations [1] - There is a notable rise in consumer activity in shopping and cultural tourism in Hainan following the closure [1]

Group 1 - The inbound tourism from foreign visitors is expected to remain strong in 2025, with cruise tourism showing significant growth, particularly in ports like Shanghai, Tianjin, and Xiamen, where Xiamen's cruise arrivals increased by 129% year-on-year [1] - The "Cruise + Shore Excursion" model is gaining popularity, with foreign tourist reception at popular attractions achieving double-digit growth [6] - The integration of cultural elements into cruise itineraries, such as traditional performances and Chinese medicine, enhances the cultural value of maritime travel [11] Group 2 - The demand for in-depth travel experiences has led to a 170% year-on-year increase in inbound tourist flow to Chongqing, with hotel bookings in some commercial areas surging by 800% [13] - The "Cruise + Cross-City Shopping" trend is emerging, with over 60% of tourists on the Yangtze River Delta route opting for shopping experiences in Suzhou and Hangzhou [18] - The introduction of smart services at ports, such as the new terminal at Xiamen International Cruise Center, improves the overall visitor experience by streamlining customs processes [23][25] Group 3 - The logistics sector is also innovating, with the implementation of "one order" and "one container" systems to enhance efficiency, leading to a record cargo throughput of 493 million tons at Tianjin Port in 2025 [29]

Core Insights - The article discusses the impact of rising unemployment and changing consumer behavior, highlighting a collective experience of financial strain and adaptation among individuals [1][4][5]. Group 1: Changes in Consumer Behavior - There is a noticeable shift in consumer spending patterns, with high-end dining and luxury brands seeing declines, while affordable options are performing better [3][5]. - Consumers are becoming more rational and cautious in their spending due to decreased income expectations, leading to a focus on essential purchases [3][4]. - The trend of "consumption downgrade" is not limited to the unemployed; even those with jobs are adjusting their spending habits due to a broader economic downturn [5][7]. Group 2: Psychological and Social Implications - The rise in unemployment has led to increased anxiety and feelings of inadequacy among individuals, as societal values often equate worth with employment and income [7][11]. - There is a growing sense of uncertainty that affects mental well-being, with many individuals feeling pressured to be financially cautious [8][11]. - The disparity in consumption patterns is widening the income gap, as lower-income groups are hit hardest by the economic changes [7][8]. Group 3: Positive Adaptations and Societal Responses - Despite the challenges, some individuals are finding new ways to adapt, such as pursuing simpler lifestyles, learning new skills, and exploring alternative income sources [8][9]. - Government and social initiatives are being implemented to support unemployed individuals through training and job placement programs [9][11]. - The article emphasizes the importance of maintaining dignity and hope during difficult times, suggesting that personal value is not solely determined by consumption levels [11][12].

Group 1 - The "99 Consumption Season" in Panjin City aims to stimulate the winter economy and enhance the consumer market through government and enterprise collaboration [1][3] - The event is rooted in traditional customs and focuses on winter consumption, running until March next year, offering a diverse range of activities including culture, shopping, dining, and entertainment [3] - The launch event featured various promotional measures, including discounts and special offers from local businesses, creating a vibrant atmosphere for community engagement [3] Group 2 - The city’s Commerce Bureau plans to implement actions to boost consumption, focusing on the integration of culture, tourism, and commerce to enhance the quality and volume of consumer spending [3] - Efforts will be made to optimize the consumption environment and tap into consumer potential, contributing to the high-quality development of the local economy [3]

Core Viewpoint - The event held in Wuhan on November 26, organized by the State Administration for Market Regulation, highlighted the promotion of five typical cases for optimizing the consumption environment nationwide, with Hainan's "Safe Consumption in Hainan" case being selected as a model [1] Group 1: Government Initiatives - Hainan has included "safe consumption" in its provincial government work report for four consecutive years, marking it as a key task for advancement [1] - The Hainan Provincial Market Supervision Administration has innovated work models by establishing management methods and local standards for safe consumption units [1] Group 2: Implementation and Coverage - The "Safe Consumption in Hainan" initiative has been implemented across over 20 industries, including tourism, shopping, and dining [1] - The initiative has led to the creation of 40 "safe consumption business circles," such as Haikou's "Qilou Old Street" and Sanya's "Duty-Free City" [1] - There are currently 153,000 "safe consumption units" across the province [1]

Core Viewpoint - The Ministry of Commerce is launching a "Boutique Consumption Month" in five international consumer center cities and over 100 key cities nationwide, focusing on enhancing consumer experiences and expanding the supply of quality goods and services by 2025 [1] Group 1: Boutique Shopping - Various regions are introducing a "Boutique Consumption Month: Shopping Hotspots List," which includes key shopping districts and tax refund stores for outbound tourists [1] - Shanghai is hosting a Consumption Carnival in conjunction with the China International Import Expo, while Chongqing is organizing the Chengdu-Chongqing Twin City Consumption Festival with activities like "New Trends from the Expo" and "New Scenes for Quality Purchases" [1] Group 2: Exquisite Cuisine - Local specialties and recommended dining establishments are being promoted across different regions [1] - Guangzhou is hosting an International Food Festival in conjunction with the 15th National Games, inviting global guests to experience diverse culinary offerings [1] Group 3: Exciting Tourism - Regions are launching seasonal and culturally themed tourism products and activities that highlight local history, customs, and natural ecology [1] - Tianjin is connecting popular autumn sightseeing spots with a series of themed routes called "Tianjin Autumn Appointment" [1] Group 4: Fine Performances - A "Boutique Consumption Month: Fine Performance List" is being organized, featuring high-quality cultural performances, major sports events, and premium cultural exhibitions [1] - Beijing is conducting the "Great Drama in Beijing" 2025 performance season, showcasing a variety of premiere productions [1]