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暑期经济多元业态观察:文旅融合激活消费新引擎
Xin Hua She· 2025-08-21 09:58
各地创新业态、深挖资源,推动暑期消费市场提质升级,展现中国经济活力。 太白 0:00 / 10:01 暑期消费市场迎来文旅融合新热潮。 ■陕西太白:"避暑经济"带动民宿产业发展 地处秦岭深处的陕西省太白县,森林覆盖率达93.36%以上,夏季平均气温19摄氏度。近年来,太白县紧扣"避暑经济",激活民宿产业,将"凉资源"转化 为"热产业",吸引了越来越多的游客前来这里消暑纳凉。 濮院 ■濮院折纸艺术营:传统非遗焕发新生机 这个暑假,位于浙江嘉兴桐乡市的濮院时尚古镇推出别具特色的"折纸营",有29位来自8个国家和地区的折纸大师、艺术匠人在折纸营期间展示和分享奇妙 的折纸艺术,吸引了约400名折纸爱好者参与。 义乌 ■浙江义乌跨境购物热:买全球卖全球 暑期入境游热度不断攀升,"世界超市"浙江义乌以"旅游+购物"的模式,吸引了一大批外籍游客。 慈湖 ■浙江慈湖:主题活动释放夜经济新活力 今年暑期,浙江宁波江北区慈城镇推出"仲夏慈湖夜"主题活动,通过文化赋能延长消费链条,形成"演艺引流、场景留客、消费变现"的良性循环,释放夜间 经济新活力。 今夏文旅市场交出了一份亮眼的成绩单。非遗创新让传统文化焕发新生机,跨境热潮印证着 ...
现场直击时代少年团上海演唱会,拉动这些消费
第一财经· 2025-08-21 09:09
Core Viewpoint - The concert industry in Shanghai is significantly boosting consumption in related sectors such as performances, accommodation, dining, and shopping, with businesses leveraging the "ticket root economy" to connect concerts with other consumer activities [5]. Group 1 - The concert events are driving economic activity in Shanghai, particularly in the performance, lodging, dining, and retail sectors [5]. - Businesses are adopting a "ticket root economy" strategy to link concert attendance with additional consumer spending [5]. - The popularity of stars is supported by management companies that create a "idol cultivation" business model, utilizing data and traffic to unlock more business opportunities [5].
夏夜消费正当时
Ren Min Ri Bao· 2025-08-05 03:47
Core Viewpoint - The summer season, characterized by warm weather and pleasant scenery, presents an opportunity to boost consumption through the integration of nighttime economic activities, enhancing leisure and entertainment options for consumers [1] Group 1: Nighttime Economy Initiatives - Various regions are introducing innovative nighttime economic activities, including drone performances, night boating, and light shows, creating sensory experiences for visitors [1] - Events such as football matches, concerts, and music festivals are being organized to attract nighttime crowds [1] - New night markets are being established in public spaces, combining cultural elements with vibrant local flavors to enhance consumer engagement [1] Group 2: Economic Impact - The synergy between summer consumption and nighttime economy is driving the integrated development and simultaneous growth of sectors such as shopping, dining, accommodation, and cultural tourism [1] - A lively and safe nighttime environment is seen as a clear indicator of local economic vitality and public well-being [1] - By fostering diverse and high-quality consumption scenarios and aligning nighttime economy with modern trends and traditional culture, there is potential to activate consumer spending and boost market confidence, contributing to economic and social development [1]
开幕在即 成都东部新区50家商户加入“票根经济”
Sou Hu Cai Jing· 2025-08-04 23:29
Core Points - Chengdu Eastern New District has launched the "Chengdu Ticket Economy Discount Directory," integrating 50 local merchants into the "ticket economy" matrix, allowing citizens and tourists to enjoy multiple consumption discounts with valid event tickets [1] - The "ticket economy" covers various sectors including dining, shopping, accommodation, and entertainment, where consumers can use tickets from events like the Chengdu Universiade and other attractions to receive exclusive discounts or services [4][7] - The initiative is designed to enhance the integration of sports, commerce, and cultural tourism, leveraging the global visitor flow from the Universiade and local commercial potential to activate new consumption scenarios [7] Summary by Category Event Integration - The program incorporates 46 types of valid event tickets, including those from the Chengdu Universiade and local attractions, allowing discounts at participating merchants during specified times [4] - Events such as the "Good Luck Market" and "Summer Carnival" will be held to showcase local heritage and provide immersive experiences related to the Universiade [4] Merchant Participation - 50 local merchants have joined the initiative, offering year-round discounts at some dining establishments and long-term benefits at cultural tourism projects like Ewave Water Sports Center [4] Consumer Engagement - Consumers can check applicable ticket types and specific merchant discount rules through official channels, promoting transparency and accessibility [7]
夏夜消费正当时(编辑手记)
Ren Min Ri Bao· 2025-08-04 21:54
Core Viewpoint - The summer season, characterized by warm weather and pleasant scenery, presents an opportunity to boost consumer spending through the integration of nighttime economic activities with summer leisure [1] Group 1: Nighttime Economy Initiatives - Various regions are introducing innovative nighttime economic activities, including drone performances, night boating, and light shows, which provide sensory experiences [1] - Events such as football matches, concerts, and music festivals are being organized to enhance nighttime entertainment options [1] - New night markets are being established in public spaces, combining cultural elements with vibrant local flavors to attract consumers [1] Group 2: Economic Impact - The synergy between summer consumption and nighttime economy is driving the integrated development and simultaneous growth of shopping, dining, accommodation, and cultural tourism sectors [1] - A lively nighttime economy is seen as a clear indicator of local economic vitality and public well-being [1] - By fostering diverse and high-quality consumption scenarios and aligning nighttime economy with modern trends and traditional culture, there is potential to activate consumer spending and boost market confidence, injecting new momentum into economic and social development [1]
天津深入一线强化监督检查 推动文旅融合发展提质增效
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2025-07-23 23:43
Group 1 - The Tianjin Municipal Commission for Discipline Inspection and Supervision has established a joint supervision inspection team to oversee cultural and tourism venues, focusing on safety measures and resource utilization [1] - The inspection aims to enhance the quality and efficiency of cultural and tourism integration by addressing issues related to project funding and management [1] - The supervision includes monitoring the issuance and management of cultural benefit cards to ensure funds are used effectively and to prevent corruption [1] Group 2 - The inspection team conducted checks on project funding management at the Tianjin Jingju Theatre, focusing on bidding processes, fund disbursement, and contract signing [2] - The team aims to improve visitor experience by addressing service quality issues in local tourism spots, collaborating with various departments to enhance oversight [2] - Feedback from visitors regarding service quality and infrastructure at popular tourist sites is being collected to inform improvements [2] Group 3 - The Tianjin Municipal Commission is leveraging local cultural resources to promote integrity while advancing cultural and tourism integration [3] - The focus includes the protection and utilization of red cultural resources in the Jizhou District, ensuring safety and integrity in cultural heritage sites [3] - Efforts are being made to enhance the vitality of intangible cultural heritage by integrating it with modern development strategies [3]
海南率先推行放心消费“在线承诺+动态星级”服务
Hai Nan Ri Bao· 2025-07-01 01:23
Core Viewpoint - Hainan has implemented an innovative "online commitment + dynamic star rating" service to enhance consumer confidence and promote self-discipline among merchants, contributing to a more trustworthy consumption environment [2][3][10]. Group 1: System Innovation - The initiative is part of Hainan's broader strategy to integrate institutional innovation to drive reform and development in the free trade port [2][3]. - The "放心消费在海南" (Safe Consumption in Hainan) program allows consumers to check the star rating, reviews, and credit status of shops before making purchases, significantly reducing the risk of poor experiences [3][5]. Group 2: Consumer Empowerment - The system aims to address information asymmetry, enabling consumers to make informed choices rather than random selections [5][6]. - Consumers can access detailed information about businesses, including product offerings and customer feedback, thereby enhancing their right to know [5][6]. Group 3: Merchant Participation - Merchants must sign an online commitment to become "放心消费单位" (Safe Consumption Units), which subjects them to social supervision [7][11]. - The star rating system categorizes businesses into three levels, with higher ratings indicating more commitments to consumer protection [8][9]. Group 4: Market Impact - The program has led to a rapid increase in the number of "放心消费单位," with over 128,000 units established across various sectors, including tourism, shopping, and dining [11]. - The initiative has transformed the relationship between government and businesses, shifting from a regulatory approach to one of voluntary commitment and social oversight [11]. Group 5: Future Outlook - As the influence of the "放心消费在海南" brand grows, it is expected to catalyze a qualitative change in the consumption environment, enhancing overall market trust [12].
供需关系入手 破除“年龄歧视”(专家观点)
Ren Min Ri Bao· 2025-06-25 22:16
Group 1 - The core viewpoint emphasizes the growing importance of the elderly population in the consumer market, with over 300 million individuals aged 60 and above by the end of 2024 in China, highlighting the need to address age discrimination in consumption [1] - The article discusses the necessity of legislative measures to protect the consumption rights of the elderly, such as anti-discrimination clauses in local regulations like the "Shanghai Elderly Care Service Regulations" [1] - It suggests the establishment of a collaborative mechanism involving government support, insurance participation, and corporate engagement to mitigate market risks and encourage elderly consumption [1] Group 2 - The article stresses the importance of enhancing professional service levels for elderly consumers, advocating for the training of specialized service personnel in various sectors [2] - It calls for the development of community-based elderly care resources, shifting the focus from family-centered care to a more socially inclusive approach [2] - The need to change societal perceptions towards aging is highlighted, promoting a positive view of elderly individuals and ensuring their rights and access to services without discrimination [2]
“五一”假期文旅热、消费旺、活力足 一组图片展现缤纷假日生动图景
Yang Shi Wang· 2025-05-02 09:16
Group 1 - The "May Day" holiday has seen a surge in tourism, with a significant increase in travel enthusiasm reflected in crowded scenic spots and fully booked hotels, indicating a strong desire for a better quality of life [1][4] - On the first day of the holiday, over 340 million people are expected to travel across regions, marking an 8.0% year-on-year increase, with road travel accounting for over 314 million people, up 7.8% [2] - The railway sector has also experienced record numbers, with 23.12 million passengers sent on May 1, the highest single-day figure in history, and an additional 19.3 million expected on May 2 [2] Group 2 - Long-distance and in-depth travel have become new market drivers, with domestic long-distance travel bookings accounting for 46%, and significant double-digit growth in flights, car rentals, hotels, train tickets, and homestays [4] - Various tourism formats, including rural tourism and smart tourism, have enriched the visitor experience, leading to a strong start for the tourism market in many regions [4] - Iconic attractions like the Forbidden City in Beijing continue to attract large crowds, including an increasing number of foreign tourists, as China's visa policies become more favorable [9] Group 3 - In Hong Kong, a drone show featuring 1,000 drones took place, contributing to the festive atmosphere, with nearly 590,000 people entering and exiting the region by May 1, including over 182,000 from the mainland [11]