"2024年7月第一次调改后，我们的营业额翻了三番；同年12月第二次门头重新包装后，营业额又翻了2 至3倍。消费人群中，还有相当一部分境外游客，这占到了总用户人群约5%。" "MINISO LAND"是名创优品在南京路商圈落地的全球首个场景式IP联名集合店，名创优品区域经理杨 玉琳在今日发布会后的采访中告诉记者，该门店汇聚了哈利波特、三丽鸥、迪士尼等众多全球知名IP， 还设有萌宠、香薰、盲盒等多个特色专区，"门店自2024年10月开业以来，已累计推出了135个联名IP， IP产品下的'兴趣消费'已经占到了门店整体营业额近80%，IP产品的首发首秀也多在我们门店开展。门 店仅7月的整体营业额就超过1400万。" 另一家将全球旗舰店开设在南京路商圈的"TOPTOY"也正在打造契合年轻人消费需求的潮玩品牌。 TopToy上海全球旗舰店店长孙强表示，南京路商圈鼓励和扶持"二次元""潮玩"业态，一旦有首秀首展也 会联合推动和发布，潮玩的氛围感在这里越来越强烈。他告诉记者，暑假期间，门店单月的营业额超过 2000万，其中，迪士尼系列IP产品仍然最受欢迎，境外游客约有2至3成；下一步，将更加完善"沉浸式 打卡解锁式"购物动 ...

Core Insights - The transformation and upgrading of Shanghai's major commercial districts, including Nanjing Road, Huaihai Road, and Yuyuan, are accelerating, with a focus on enhancing consumer experiences and attracting diverse demographics, including international tourists [1][2] Group 1: Economic Performance - Huangpu District's GDP is projected to reach 334.4 billion by the end of 2024, with an average annual growth rate of approximately 4.5% during the 14th Five-Year Plan period [1] - The economic density of the Huangpu District is expected to be 163 million per square kilometer, maintaining the top position in Shanghai and ranking among the best in the country [1] Group 2: Consumer Trends - Shanghai Laodatang Food Co., a time-honored brand, has successfully adapted its product offerings to attract younger consumers and tourists, resulting in a significant increase in sales [1] - The introduction of innovative products such as rice milk coffee and rice ice cream has resonated well with both domestic and international consumers [1] Group 3: New Retail Experiences - MINISO LAND, a collaboration store by Miniso, has become a popular destination, with interest-based consumption accounting for nearly 80% of its overall sales since its opening in October 2024 [3] - The store has launched 135 collaborative IP products, generating over 14 million in sales in July alone [3] Group 4: Cultural Integration - The First Department Store has introduced immersive cultural experiences, including musical and theatrical performances, to attract new customer segments [5] - The store is also focusing on the growing "二次元" (anime and manga) consumer base, enhancing its offerings to cater to this demographic [5] Group 5: Senior Market Engagement - The First Department Store is exploring a 7,000 square meter space dedicated to senior consumers, providing opportunities for emotional engagement and talent showcase [7]

在这场传统与现代的对话中，总有一些品牌以先行者的姿态，为行业点亮创新的灯塔。作为"津 门粮仓"的利达粮油，从田间地头的智慧耕作，到智能车间的科技赋能；从线下门店的贴心服务，到 云端平台的创意互动，利达粮油用行动诠释着老字号的"破圈"之道。 老字号里藏着几代人的回忆，那些传统手艺和经营心思，是时光慢慢酿出的宝贝。当时代的浪 潮奔涌向前，消费需求日新月异，这些承载着厚重历史的老字号，也站在了焕新求变的十字路口 ——如何让那历经岁月沉淀的"老味道"，在数字时代的璀璨星河中焕发出"新活力"，已然成为众多 传统品牌共同面临且亟待破解的重大课题。 产品迭代：健康主食里的巧思 在当下这个全民追求健康生活的时代，"吃出健康"已成为大众餐桌的核心诉求。粗粮杂粮，这 些曾经被视为"老派"的食材，如今摇身一变，成为众多家庭餐桌上的"新宠"。扎根天津三十余载的 利达粮油，以一系列匠心独运的产品创新，将传统粗粮与现代健康理念深度融合，为消费者带来了 一场别开生面的味觉与健康盛宴。 当下，控糖、低脂、高纤维成饮食新追求，利达粮油精准把握消费者对于粗粮杂粮的青睐，精 心打造了杂粮窝头、青稞馒头、全麦坚果吐司等多款创新主食，并且在传统馒头的 ...